Canada
Deidre, the Toronto-based creator behind @ohhyoubudget, produces personal finance content across TikTok and Instagram centered on budgeting, saving, and debt management — all delivered through a relatable, lifestyle-adjacent tone.
Total Followers -0.1%
110K
Across Instagram, TikTok
Primary Platform
YouTube
23K followers · 21% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $583–$1.6K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +37 +0.2% | +0 +0.0% | +0 +0.0% | +37 |
| Last 30 days | +77 +0.3% | -199 -0.2% | +0 +0.0% | -122 |
| Last 90 days | +21 +0.1% | -303 -0.4% | +0 +0.0% | -282 |
| Last 365 days | +21 +0.1% | -303 -0.4% | +0 +0.0% | -282 |
Daily follower snapshots from CreatorDB's longitudinal index.
Deidre, the Toronto-based creator behind @ohhyoubudget, produces personal finance content across TikTok and Instagram centered on budgeting, saving, and debt management — all delivered through a relatable, lifestyle-adjacent tone. Her brand tagline, "living my best life on a budget," signals an approach that makes financial literacy feel accessible rather than prescriptive. Alongside her sponsored content, she sells her own budgeting and debt templates directly to her audience, creating a product layer that diversifies her revenue beyond brand deals and deepens community investment among followers who are actively working toward concrete financial goals.
Engagement on both platforms runs well above category medians, suggesting an audience that seeks out and acts on her advice rather than passively scrolling past it. A partnership with Wealthsimple, Canada's prominent commission-free investing and savings platform, reflects a natural alignment with the Canadian fintech ecosystem and signals her appeal to brands targeting budget-conscious, savings-oriented consumers. Her audience skews female and concentrates in the 18-to-34 age range — a demographic actively navigating early-career decisions around debt repayment and first savings milestones. That combination of above-average engagement, a proprietary template product, and established fintech brand relationships gives her a well-defined and defensible lane within the North American personal finance creator space.
Ohhyoubudget reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fintech / Personal Finance, a clear signal of fit for brands in those categories. Demonstrated partners include Wealthsimple. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in Fintech / Personal Finance and related categories, Ohhyoubudget offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ohhyoubudget's tier (Mid, 110K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
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Ohhyoubudget's real name is Deidre. She uses her first name openly on TikTok but is best known by her handle, which doubles as a mission statement for her budget-living content.
Yes — budgeting, saving, and debt templates are a core part of what Ohhyoubudget offers beyond her social content. She links her templates directly in her Instagram and TikTok bios, making them easy to find for anyone ready to get their finances organized.
Ohhyoubudget has partnered with Wealthsimple, Canada's popular investing and savings platform. In a recent post she highlighted its multiple savings account options and competitive interest rate, a natural fit for her audience of budget-focused Canadians.
Tim Hortons appears in Ohhyoubudget's content as a relatable Canadian spending habit — the kind of small daily purchase that quietly drains a budget. It's her local version of the classic "stop buying lattes" advice, instantly recognizable to her Canadian audience.
Sinking funds are one of Ohhyoubudget's go-to personal finance tools — the practice of setting aside small amounts regularly to cover big planned expenses without going into debt. She weaves the concept into her templates and content, keeping it beginner-friendly for people who are just starting to budget.
Yes, Deidre has mentioned her fiancée in her content. In one post she credited her partner with introducing her to the idea of delayed gratification, which has since become a recurring theme across her videos.
Delayed gratification is the practice of resisting an impulse purchase now in order to hit a bigger financial goal later. Ohhyoubudget has said her fiancée helped her embrace this mindset, and she regularly creates content encouraging her audience to pause before spending.
It looks that way — in a recent post, Deidre shared that she got behind the wheel for what seemed like one of her first real driving experiences, joking that it went better than expected. It's one of the more personal, slice-of-life moments she's shared alongside her finance content.
Ohhyoubudget lives in Toronto, Canada. Her Canadian perspective shapes a lot of her money content, from recommendations for Canadian platforms like Wealthsimple to spending-habit references that resonate specifically with a Canadian audience.
Yes, Ohhyoubudget is active on both. She has built a following in the tens of thousands on TikTok under the same handle, where she posts short-form money tips. YouTube is her primary platform, but TikTok is where much of her fast, relatable budgeting content lives day to day.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ohhyoubudget · YouTube
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