United States
Odette Williams is an Australian-born food writer, stylist, and cookbook author based in the United States whose work sits at the intersection of approachable home cooking and considered aesthetic.
Total Followers -0.1%
28K
Across Instagram
Primary Platform
28K followers · 100% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $710–$2K / IG post
The DEVOUR creator and cookbook author was profiled in a kitchen feature, offering a look at her Brooklyn home, Aga range, and cooking life.
Williams published regular columns in The Wall Street Journal's Off Duty section throughout 2025 and into 2026, covering seasonal hosting and drinks.
The weekly food and lifestyle newsletter offers simple recipes and hosting ideas on a paid subscription model, expanding her audience beyond Instagram.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 28,398 | -34 | 2.2% | — | 2 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -34 -0.1% | +0 +0.0% | +0 +0.0% | -34 |
| Last 90 days | -116 -0.4% | +0 +0.0% | +0 +0.0% | -116 |
| Last 365 days | -116 -0.4% | +0 +0.0% | +0 +0.0% | -116 |
Daily follower snapshots from CreatorDB's longitudinal index.
Odette Williams is an Australian-born food writer, stylist, and cookbook author based in the United States whose work sits at the intersection of approachable home cooking and considered aesthetic. She built her reputation through two NYT-recognized cookbooks — Simple Pasta and Simple Cake — both of which reflect her signature approach: stripping recipes down to their essentials without sacrificing elegance. Alongside her book work, she writes the Party Trick column for WSJ Off Duty, the Wall Street Journal's lifestyle section, and runs a food-focused Substack called Devour, giving her an editorial footprint that extends well beyond social media.
On Instagram, Williams maintains a micro-scale but meaningfully engaged following, with an engagement rate comfortably above the category median — a pattern typical of creator-writers whose audiences arrive through books and editorial rather than algorithmic discovery. Her followers skew female and millennial, a demographic well-aligned with premium kitchenware and culinary lifestyle brands; a sponsored relationship with Victorinox fits that positioning cleanly. Because her credibility is rooted in print publishing and long-form writing rather than platform growth, her Instagram functions more as a brand extension than a growth vehicle. As food media continues to fragment across Substack, editorial, and social, Williams is well positioned as a trusted curator voice for an audience that values craft over content volume.
Odette_Williams reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Kitchen / Cookware, a clear signal of fit for brands in those categories. Demonstrated partners include Victorinox. Engagement on Instagram runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Kitchen / Cookware and related categories, Odette_Williams offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Odette_Williams's tier (Micro, 28K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Odette Williams is the author of Simple Pasta and Simple Cake, both of which earned New York Times bestseller status. Her books are built around the philosophy that elegant, impressive food doesn't require complicated techniques or hard-to-find ingredients.
Yes, both Simple Pasta and Simple Cake by Odette Williams achieved New York Times bestseller status, making her a two-time NYT bestselling cookbook author. That distinction is prominently featured in her Instagram bio and is central to her public identity as a food writer.
Simple Cake is Odette Williams' cookbook dedicated to beautiful, achievable cakes for home bakers at any skill level. Like her pasta book, the guiding idea is that a stunning, delicious result doesn't have to mean an exhausting or technically demanding process.
Devour is Odette Williams' Substack, where she publishes food writing, recipes, and culinary content beyond what she shares on Instagram. It's a subscription-based channel that lets her connect more deeply with readers who follow her cookbook work and food writing career.
Party Trick is Odette Williams' regular column published in WSJ Off Duty, the lifestyle section of the Wall Street Journal. It sits alongside her cookbooks and Substack as part of her broader career as a professional food and entertaining writer.
Yes — the cocktail glass emoji in her Instagram bio, paired with her Party Trick column at WSJ Off Duty and her Substack Devour, signals that drinks and hosting content are a real part of her brand, not just recipe development. Her work consistently covers the full table-setting side of food culture.
Odette Williams has a sponsored partnership with Victorinox, the Swiss brand best known for its kitchen knives and culinary tools. The collaboration is a natural fit given her identity as a cookbook author and food creator, and she uses the tag #myvictorinox in sponsored content.
Simple Pasta is specifically built around the idea that great pasta is achievable on any night, without specialty skills or obscure equipment. Odette Williams built her entire brand around stripping elegant food down to its most approachable form, and that philosophy runs all the way through the book.
Odette Williams has around 28,000 followers on Instagram, placing her in the Micro influencer tier. Her engagement rate runs above the category median, which reflects an audience that is genuinely invested in her food writing and cookbook work rather than passive scrollers.
Odette Williams is based in the United States, and the large majority of her Instagram audience is also American. Her work — spanning NYT bestselling cookbooks, a Wall Street Journal column, and a Substack — is rooted firmly in the U.S. food media landscape.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@odette_williams · Instagram
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