Obsessed Garage

Obsessed Garage is hosted and run by Matt Moreman, a U.S.-based auto enthusiast. He built the channel around his personal passion for constructing and outfitting high-end home garages. Moreman's hands-on, detail-oriented approach has become the defining voice of the brand.

The channel covers three broad pillars: garage build projects (flooring, lifts, storage), car detailing techniques, and in-depth product reviews of detailing chemicals and automotive tools. Videos tend to run long, with thorough testing rather than surface-level overviews.

The channel is best known for its garage build documentation series, where Moreman walks through complete transformations of residential garages from bare concrete to fully equipped enthusiast spaces. Detailing product head-to-head comparisons are also a signature format.

The channel is a Mid-tier creator approaching 1 million total followers across platforms as of mid-2026. YouTube accounts for the large majority of that reach, with smaller presences on Instagram and TikTok.

Obsessed Garage's engagement rate sits roughly double the auto and motoring category median. That gap reflects a loyal core audience of serious hobbyists who interact actively rather than scroll past, making the channel's reach more effective per follower than the tier average.

Moreman has featured and partnered with brands in the car-care and detailing chemical space, as well as garage equipment and storage solution companies. The channel's credibility with product reviews makes it a natural fit for brands that benefit from demonstrated, in-use endorsement.

Brands selling premium detailing products, garage flooring, vehicle lifts, automotive tools, and related home-improvement equipment align most directly with the channel's content and audience. Car-care, garage-equipment, and automotive-accessory verticals are the natural sweet spot.

Yes, the channel maintains accounts on Instagram (roughly 248K followers) and TikTok (around 34K followers), though YouTube with 694K subscribers is by far the primary platform. Growth on TikTok and Instagram has been relatively flat in recent months.

The Obsessed Garage audience is overwhelmingly male and skews older relative to most YouTube creators, with a strong concentration among viewers aged 35 and above. This demographic profile maps closely onto serious car hobbyists with disposable income to spend on premium garage and detailing gear.

The channel is primarily U.S.-based, with the vast majority of viewers in the domestic market. Secondary reach extends into other English-speaking Western markets including the U.K. and Canada, consistent with the channel's English-language, U.S.-centric content.