Data refreshed Oct 6, 2026 · 6:39 AM UTC
Football & Sport 🏳 ESP

Oblakjan

Full Creator Stats Live · Updated 2026-10-06

Oblakjan is the official Instagram presence of Jan Oblak, the Slovenian professional goalkeeper who has been the first-choice keeper at Atlético de Madrid since joining the club from Benfica in 2014.

NicheFootball & Sport TierMacro Engagement4.1%
Get full data access → @oblakjan on YouTube

Total Followers +0.2%

1.7M

Across Instagram

Primary Platform

YouTube

1.7M followers · 100% of audience

Engagement

4.1%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $21K–$48K / IG post

Oblakjan on Instagram
Oblakjan on Instagram
Oblakjan on Instagram
Oblakjan on Instagram
View on Instagram 102K likes →
View on Instagram 77K likes →
View on Instagram 69K likes →
View on Instagram 67K likes →
Recent news · 2 items

Performance Across Platforms

Updated 2026-10-06
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 1,729,537 +3K 4.1% 1.2 5 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +3K +0.2% +0 +0.0% +0 +0.0% +3K
Last 90 days +21K +1.2% +0 +0.0% +0 +0.0% +21K
Last 365 days +21K +1.2% +0 +0.0% +0 +0.0% +21K

Audience Demographics

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1.7M1.7M1.7M1.7M1.7M Oct 10Jan 8Apr 7Jul 6Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Oblakjan

Oblakjan is the official Instagram presence of Jan Oblak, the Slovenian professional goalkeeper who has been the first-choice keeper at Atlético de Madrid since joining the club from Benfica in 2014. Born in Škofja Loka, Slovenia, Oblak established himself as one of European football's most reliable shot-stoppers across a decade-plus at the Metropolitano, winning multiple Trofeo Zamora awards — La Liga's prize for the goalkeeper with the fewest goals conceded — and earning consistent recognition among the continent's elite at his position. He also serves as a cornerstone of the Slovenian national side, represented through his bio tag for the Football Association of Slovenia (NZS).

His Instagram audience skews heavily male and overwhelmingly young-adult, concentrated in Spain but with meaningful reach across the Americas — a profile typical of elite La Liga players whose clubs carry global broadcast exposure. The hashtag activity around LaLiga eSports and LaLiga Awards indicates engagement with football's institutional content ecosystem beyond standard match highlights, signalling a creator whose account operates in partnership with league-level promotional initiatives. With macro-scale reach and above-median engagement for a professional athlete account, Oblak is a credible vehicle for sports lifestyle, equipment, and premium consumer brands seeking access to the Spanish-speaking football audience and younger European sports fans.

Brand fit

Why brands partner

Oblakjan reaches an audience concentrated in ESP primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Sportswear / Equipment, a clear signal of fit for brands in those categories. Demonstrated partners include Adidas. Engagement on YouTube runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ESP-focused brands in Sportswear / Equipment and related categories, Oblakjan offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Oblakjan's tier (Macro, 1.7M combined followers, ESP). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who is the person behind the @oblakjan Instagram account?

The account belongs to Jan Oblak, the Slovenian professional goalkeeper who plays for Atlético de Madrid in La Liga. His handle simply flips his first and last name. He is widely regarded as one of the best goalkeepers in the world and has been a cornerstone of Atlético's squad since joining the club in 2014.

What nationality is Jan Oblak?

Jan Oblak is Slovenian, born in Škofja Loka, Slovenia. He represents the Slovenian national football team at international level, which is reflected in the 🇸🇮 flag he displays prominently in his Instagram bio.

What does @nzs_si mean in Jan Oblak's Instagram bio?

NZS_SI stands for Nogometna zveza Slovenije, which is the Football Association of Slovenia — the governing body for football in his home country. Tagging it in his bio signals his ongoing commitment to the Slovenian national team alongside his club duties at Atlético de Madrid.

How many Zamora Trophies has Jan Oblak won?

Jan Oblak has claimed the Zamora Trophy — awarded to the La Liga goalkeeper with the best goals-against ratio across a season — multiple times, placing him among the most decorated keepers in the award's history. His consistency between the posts for Atlético de Madrid is the primary reason he keeps earning it.

Has Jan Oblak ever won the UEFA Champions League?

No, Jan Oblak has not won the Champions League. Atlético de Madrid reached the final in the 2015–16 season but lost to rivals Real Madrid on penalties, with Oblak in goal. Despite deep runs in the competition, the trophy has remained elusive for him and the club.

Is Jan Oblak the captain of the Slovenian national team?

Yes, Jan Oblak has served as captain of the Slovenian national team and is one of the most-capped and highest-profile players in Slovenian football history. His leadership at international level mirrors the commanding presence he shows at club level with Atlético de Madrid.

How long has Jan Oblak been at Atlético de Madrid?

Jan Oblak joined Atlético de Madrid in the summer of 2014, making him one of the longest-serving players at the club. Over more than a decade in Madrid, he has become the undisputed first-choice goalkeeper and a symbol of the club's defensive identity under coach Diego Simeone.

Why does Jan Oblak use La Liga EA Sports hashtags in his Instagram posts?

Jan Oblak plays for Atlético de Madrid in La Liga EA Sports, the top tier of Spanish football which carries EA Sports as its title sponsor. His posts covering match highlights and league moments naturally use the official competition hashtags, which also helps surface his content to the broader La Liga fan community.

Did Jan Oblak play for Slovenia at Euro 2024?

Yes, Slovenia qualified for UEFA Euro 2024 and Jan Oblak was part of the squad as a key figure for the national side. The tournament represented a significant moment for Slovenian football, and his involvement was a major talking point for fans following his social media channels.

Is Jan Oblak one of the most-followed Slovenian athletes on Instagram?

With well over a million followers on Instagram, Jan Oblak sits comfortably in the Macro tier of social media influence, making him one of the highest-profile Slovenian sportspeople on the platform. His engagement rate runs well above the category median, reflecting a highly invested football-fan audience that skews heavily male and young adult.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 6, 2026, 6:39 AM UTC · Slug: oblakjan

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