United States
Odell Beckham Jr. — widely known as OBJ — is a professional wide receiver from Baton Rouge, Louisiana, whose NFL career has spanned the New York Giants, Cleveland Browns, and Los Angeles Rams, where he earned a Super Bowl LVI championship.
Total Followers -0.1%
19.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
450K followers · 2% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $165K–$363K / IG post
After a strong preseason camp, Beckham earned a roster spot seven years after his original stint with the Giants ended. He was visibly emotional when asked about surviving cut day.
Beckham inked a prove-it, non-guaranteed $1.3M contract with New York on June 1, stepping in to bolster the WR room while star Malik Nabers recovers from a torn ACL.
Beckham served a six-game league suspension for violating the NFL's performance-enhancing drug policy and went unsigned for the remainder of the year.
Beckham managed just 9 catches for 55 yards across 9 appearances before he and the Dolphins mutually agreed to part ways in December 2024.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1651 -0.0% | +0 +0.0% | -1651 |
| Last 30 days | +990 +0.2% | -21462 -0.1% | +0 +0.0% | -20472 |
| Last 90 days | +990 +0.2% | +0 +0.0% | +0 +0.0% | +990 |
| Last 365 days | +990 +0.2% | +0 +0.0% | +0 +0.0% | +990 |
Daily follower snapshots from CreatorDB's longitudinal index.
Odell Beckham Jr. — widely known as OBJ — is a professional wide receiver from Baton Rouge, Louisiana, whose NFL career has spanned the New York Giants, Cleveland Browns, and Los Angeles Rams, where he earned a Super Bowl LVI championship. An LSU alumnus, he became a cultural fixture almost immediately upon entering the league, most durably through a one-handed touchdown catch in 2014 that transcended sports media and entered mainstream pop culture. His resilience through repeated serious injuries, combined with a consistent presence in fashion, music, and entertainment circles, has built a personal brand that operates well outside the boundaries of the game itself.
Obj reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include Storyblocks. Engagement on YouTube runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, Obj offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Obj's tier (Mega, 19.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
OBJ's full name is Odell Beckham Jr. The nickname "OBJ" is simply a shorthand formed from his first name initial, last name, and the Jr. suffix. He uses the handle @obj across all his major social platforms.
Yes. OBJ hauled in a touchdown catch early in Super Bowl LVI while playing for the Los Angeles Rams, then tore his ACL later in the game and had to leave the field. The Rams won the championship, meaning OBJ earned a Super Bowl ring despite not finishing the game.
OBJ won a Super Bowl ring with the Los Angeles Rams in Super Bowl LVI. He was an active roster member and scored a touchdown before suffering a knee injury that ended his night, but he is counted among the Rams' champions from that game.
OBJ's son is named Zydn Beckham. OBJ has referenced his son in social media posts and hashtags, including #zydnbeckham, giving fans occasional glimpses of fatherhood alongside his football and content career.
OBJ played wide receiver for the LSU Tigers in Baton Rouge, Louisiana. His college performance led to him being selected in the first round of the 2014 NFL Draft by the New York Giants, and his LSU roots remain a regular part of his social media identity.
The catch came during a 2014 Monday Night Football game between the New York Giants and the Dallas Cowboys, when OBJ reached back one-handed along the sideline to snag what looked like an uncatchable ball for a touchdown. It is widely cited as one of the greatest individual plays in NFL history and largely defined his early public image.
"A Day with OBJ" is a vlog-style content series on his channel that takes viewers through his daily life, from training and travel to personal moments. It reflects his broader content approach of blending athletic identity with lifestyle and entertainment.
"A Journey Through the Season" is a documentary-style series OBJ has produced on his channel, following his experience across an NFL season. The format gives fans an inside look at the day-to-day life of a professional wide receiver beyond the highlight reel.
Storyblocks, a subscription-based stock media platform, partnered with OBJ for sponsored content on his YouTube channel, tagged under #storyblockspartner. The deal reflects the kind of brand partnerships a creator of his reach attracts outside of traditional sports endorsements.
OBJ was born and raised in Baton Rouge, Louisiana, which is also where he played college football for the LSU Tigers. His Louisiana roots and LSU connection come up regularly in his social media content and hashtags.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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