O3_Crew

The core personalities featured across O3 Crew's content are Nina, Jimmy Zhang, and Edward So, all of whom are consistently tagged across their posts and videos. They operate together under the 'House of Friends' brand on YouTube, producing group vlogs, challenges, and lifestyle content as a trio.

The O3 name appears to be shorthand for Out of Order Group — their business contact email is listed as outofordergroup@gmail.com. The '3' likely reflects the three core members of the crew, with O3 becoming the catchall handle fans and the group use across YouTube and Instagram.

House of Friends is the official branding O3 Crew uses for their YouTube channel, which they describe as a place posting new videos every weekend. It's a group lifestyle channel where Nina, Jimmy Zhang, and Edward So share candid vlogs, friendship-driven challenges, and comedic moments together.

Yes — O3 Crew's Instagram bio explicitly states 'BACK FROM HIATUS,' confirming the group stepped away from regular posting before making a return. Their YouTube video 'The Start to a New Chapter…' appears to mark that comeback, signaling a fresh direction for the crew.

O3 Crew makes group lifestyle and challenge content — think overnight haunted house stays, friend group games like 'Guess the Criminal,' and reaction videos where they revisit their old and cringeworthy clips. Their tone is candid and comedic, leaning into the natural dynamic between the three members.

'Aura farming' is a Gen Z internet concept centered on stacking up cool or unhinged moments to build your social 'aura' — your perceived cool factor among peers. O3 Crew leans heavily into the trend, using hashtags like #aurafarming and #boatkidaurofarming, with the 'boat kid' tag suggesting a specific persona or running bit tied to one of the members.

'The Start to a New Chapter…' is a YouTube video O3 Crew posted to signal a reset for the group following their hiatus period. The title, paired with the 'BACK FROM HIATUS' note on Instagram, suggests the crew was relaunching their content era and potentially evolving the overall direction of the House of Friends channel.

O3 Crew has done sponsored content on YouTube with Klook (travel experiences), Ubigi (international mobile data), Scentbird (fragrance subscriptions), PrizePicks (fantasy sports), and FreeCash (online rewards platform). The travel and lifestyle brand mix lines up naturally with their vlog-forward content style.

The vast majority of O3 Crew's audience is based in the United States, which accounts for roughly eight in ten of their viewers. The UK and Canada make up smaller but meaningful portions as well, reflecting broader English-language reach beyond their core US fanbase.

O3 Crew's YouTube channel has grown to well over 200,000 subscribers, placing them solidly in the Mid-tier creator range. Their engagement rate runs significantly above the category average, which points to an audience that is genuinely invested rather than passively subscribed.