United States
Nyjah is a creator with a presence on YouTube (551,000 followers), Instagram (5,097,627 followers), based in United States.
Total Followers -0.2%
5.6M
Across YouTube, Instagram
Primary Platform
YouTube
551K followers · 10% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $61K–$142K / IG post
Just months after recovering from a fractured skull, Huston was hospitalized again after another skateboarding accident, fracturing his jaw and cheekbone and lacerating a kidney. He posted from his hospital bed that he is "doing what I'm meant to be doing and this is the life I chose."
Huston entered the consumer goods space with Out There, a clean body-care line developed with Concept Brands. The collection launched nationwide at Walmart, priced $8–$12, featuring aluminum-free, probiotic enzyme-powered formulas.
Huston was hospitalized after a rail-skating accident in Tempe, Arizona, suffering a fractured skull and eye socket. He shared hospital photos on Instagram and confirmed he still plans to compete at the 2028 LA Olympics.
Nike SB featured Huston in a high-profile campaign promoting the Nyjah 4 shoe, created by Portland agency Thesis. The spot marked a notable re-emergence of the Nike SB brand.
Huston claimed a walk-off victory at SLS Miami, earning his 27th career SLS win and becoming the first rider in history to earn 103 Nine Club scores in SLS contest history.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -10178 -0.2% | +0 +0.0% | -10178 |
| Last 90 days | +992 +0.2% | -13231 -0.3% | +0 +0.0% | -12239 |
| Last 365 days | +992 +0.2% | -13231 -0.3% | +0 +0.0% | -12239 |
Daily follower snapshots from CreatorDB's longitudinal index.
Nyjah is a creator with a presence on YouTube (551,000 followers), Instagram (5,097,627 followers), based in United States. Their content sits in the skateboarding & action sports space. Their YouTube bio reads: "The Official YouTube of Nyjah Huston. Welcome to the life of send Subscribe to watch some vids and behind the scenes of my life inside and outside of skating". The full audience and engagement breakdown is below.
Nyjah reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, Nyjah offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nyjah's tier (Mega, 5.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Disorder is Nyjah Huston's own skateboarding company, listed directly in his Instagram bio alongside his personal ventures and sponsors. Having his own skate brand gives Nyjah creative and business control that extends well beyond his competition career. It's one of several ways he has built a lasting identity in the sport off the contest podium.
Out There is Nyjah Huston's lifestyle and apparel brand, which he promotes across his social platforms. It sits at the very top of his Instagram bio, ahead of his external sponsorships, signaling it's a personal project he's invested in building. The brand reflects the side of his life and interests away from competitive skateboarding.
Yes, Nyjah Huston has a long-standing partnership with Nike SB, Nike's dedicated skateboarding line, and remains one of the brand's most prominent athletes. He has had multiple signature shoe releases under the deal over the years. Nike SB is listed directly in his Instagram bio as an active affiliation.
Yes, Stake, the online gambling and crypto casino platform, is listed among Nyjah's sponsors in his Instagram bio. Stake has signed a number of high-profile athletes and creators as brand ambassadors in recent years. It is one of the more unconventional deals in his portfolio alongside Nike SB and Monster Energy.
No, Nyjah Huston did not medal at the Tokyo 2020 Olympics despite entering as one of the heavy favorites in men's street skateboarding. He struggled on his runs and finished outside the podium, making it one of the most talked-about results as street skating made its Olympic debut. The outcome surprised much of the skateboarding world given his dominant competition record leading up to the Games.
Nyjah Huston has accumulated more Street League Skateboarding event victories than any other skater in the series' history, along with multiple overall series championships across his career. His consistency at the top of SLS over many seasons is the core of his reputation as the most decorated competitive street skater of his generation. He has continued to compete at SLS events globally, including recent stops in Sydney.
Nyjah Huston's father, Adeyemi Huston, raised Nyjah and his siblings in a strict, isolated environment in Hawaii and later Puerto Rico that Nyjah has described as deeply controlling. His mother Kelle Huston eventually separated from his father, and Nyjah has spoken openly about reclaiming his freedom and lifestyle as an adult. The story received widespread coverage in major sports and culture media.
Yes, Nyjah Huston entered a partnership with Oakley Meta in early 2026, one of his most recent sponsorship additions. The deal adds a tech and lifestyle dimension to his existing portfolio of skate-focused brands. It sits alongside long-running relationships with Nike SB and Monster Energy.
Nyjah Huston is widely regarded as the highest-earning professional skateboarder, backed by a sponsorship portfolio that includes Nike SB, Monster Energy, Stake, and Oakley Meta. His combination of competition dominance, a following of several million across platforms, and mainstream brand appeal makes him the sport's most commercially valuable athlete. No other skateboarder has assembled a comparable lineup of major corporate deals.
Nyjah Huston was born in Davis, California, and spent portions of his childhood in Hawaii and Puerto Rico before returning to the United States. The large majority of his audience is based in the US, consistent with his California roots and the global reach of American street skateboarding. He remains one of the most recognizable figures to come out of the US skate scene.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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