Nyane (pronounced n-yah-nee, as she takes care to note in her bio) is a Netherlands-based makeup artist and content creator who has built a multi-million-strong following across TikTok and Instagram through a distinctly editorial approach to beauty content.
Total Followers -0.0%
7.8M
Across TikTok, Instagram
Primary Platform
TikTok
4.6M followers · 59% of audience
Engagement
12.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $38K–$90K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -4163 -0.1% | +0 +0.0% | -4163 |
| Last 30 days | +0 +0.0% | -1281 -0.0% | +0 +0.0% | -1281 |
| Last 90 days | +0 +0.0% | -32343 -1.0% | +0 +0.0% | -32343 |
| Last 365 days | +0 +0.0% | -32343 -1.0% | +0 +0.0% | -32343 |
Daily follower snapshots from CreatorDB's longitudinal index.
Nyane (pronounced n-yah-nee, as she takes care to note in her bio) is a Netherlands-based makeup artist and content creator who has built a multi-million-strong following across TikTok and Instagram through a distinctly editorial approach to beauty content. Rather than everyday tutorials, her signature output sits at the intersection of body art and fashion photography — elaborate transformations including metallic skin illusions, character-inspired looks, and sculpted editorial makeup that read more like gallery work than social media content. Her behind-the-scenes footage and ASMR-style cleansing videos provide satisfying contrast to the finished looks, giving her audience both the craft process and the spectacle. Represented by Underscore Talent, she operates at a professional tier with rate-card positioning consistent with major brand partnership work.
Her audience skews strongly female and concentrates in the 18–34 age band, with a majority based in the Netherlands and meaningful reach into English-speaking markets including the United States, United Kingdom, and Canada — a spread that makes her viable for both Dutch-market campaigns and global beauty launches. Her TikTok engagement rate sits well above category norms, a signal that her content generates genuine reaction rather than passive scrolling, which is notable at a mega-tier following size where engagement typically compresses. The Korean skincare hashtags alongside her fashion and makeup content suggest she covers the full complexion-care-to-artistry pipeline, positioning her well for skincare, cosmetics, and premium fashion partnerships as the beauty-art hybrid niche continues to attract prestige brand investment.
Nyane reaches an audience concentrated in NLD primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on TikTok runs around 12.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Nyane's tier (Mega, 7.8M combined followers, NLD). Pulled from CreatorDB's category benchmarks.
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Nyane is pronounced n-yah-nee — she spells it out phonetically in her Instagram bio because mispronunciations are so common among new followers. It's distinctive enough that she made the guide a permanent fixture on her profile.
Nyane is based in the Netherlands, and the majority of her audience is Dutch. She is one of the most-followed beauty creators to come out of the Dutch creator scene, with a growing international following in the US, Belgium, and the UK.
Metal Skin is an avant-garde makeup series where Nyane transforms her face with a high-coverage metallic finish — she's noted it left her with no visible brows after application. She released both a behind-the-scenes video and an ASMR version of the process, making it one of her most recognised content arcs.
Yes — Nyane created a Black Panther-themed makeup look as the closing piece in a multi-part series of character-inspired artistic looks. It fits her signature approach of elaborate, concept-driven face art rather than everyday wearable makeup.
"Let's Remove My Makeup" is a recurring format on Nyane's TikTok and Instagram where she films herself cleansing off her elaborate looks after a shoot. The series works as skincare content too, and it became popular partly because of the satisfying contrast between her dramatic transformations and the removal process.
Yes — Korean skincare is a recurring topic for Nyane, reflected in her consistent use of the #koreanskincare hashtag across posts. Given how intensely she applies makeup for her artistic looks, fans are genuinely curious about how she maintains her skin in between, which makes the skincare content a natural extension of her brand.
Nyane specialises in high-concept, artistic makeup — metallic full-face transformations, character-themed looks, and avant-garde styling rather than everyday beauty tutorials. Her Instagram bio categorises her as an "Artist," which reflects how she approaches makeup as a creative medium rather than a purely instructional one.
Nyane produces ASMR-style videos of her makeup application process, most notably within her Metallic series. The videos focus on the close-up sounds and visuals of applying glossy, metallic products — a format that blends beauty content with the sensory appeal of ASMR and tends to perform well with her core audience.
Nyane is represented by Underscore Talent, with her booking contact listed publicly in both her TikTok and Instagram bios. Her placement with a dedicated creator management agency reflects her standing as a Mega-tier creator with significant commercial reach.
Nyane has built a combined following of approaching 8 million across TikTok and Instagram, placing her firmly in the Mega tier. What stands out beyond raw reach is her TikTok engagement rate, which runs well above the category median for creators at her follower level — a strong signal of genuine audience connection.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nyane · TikTok
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