United States
Nutritionbykylie is a creator with a presence on YouTube (1,960,000 followers), Instagram (1,938,898 followers), TikTok (3,000,000 followers), based in United States.
Total Followers -0.1%
6.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2M followers · 28% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $23K–$54K / IG post
Published by Simon & Schuster, the cookbook reached #2 on the New York Times bestseller list upon its April 2025 release — an 'instant' bestseller covering balanced eating and nutrition tips.
The cookbook's promotional materials prominently note a Today Show appearance tied to the launch, marking a mainstream TV milestone for the creator.
Kylie appeared at the Fresh Express booth (#2139) at IFPA 2025, created an exclusive recipe, shared nutrition tips, and signed copies of her cookbook for attendees.
Kylie expanded her owned-media presence with a Substack publication focused on meal prep, realistic nutrition tips, and evidence-based wellness insights.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -776 -0.0% | +0 +0.0% | -776 |
| Last 30 days | +0 +0.0% | -4072 -0.2% | +0 +0.0% | -4072 |
| Last 90 days | +10K +0.5% | -9888 -0.5% | +0 +0.0% | +108 |
| Last 365 days | +10K +0.5% | -9888 -0.5% | +0 +0.0% | +108 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Quest Nutrition Sponsorship | Sponsored content | Jul 2026 | — | |
| zesprikiwifruit Sponsorship | Sponsored content | Jun 2026 | — | |
| cawalnuts Sponsorship | Sponsored content | May 2026 | — | |
| Chomps Food & Nutrition | Sponsored content | TikTok | Long-term | — |
| Liquid IV Health & Wellness | Sponsored content | TikTok | Long-term | — |
| Notion Productivity / Tech | Sponsored content | TikTok | Long-term | — |
Nutritionbykylie is a creator with a presence on YouTube (1,960,000 followers), Instagram (1,938,898 followers), TikTok (3,000,000 followers), based in United States. Their content sits in the nutrition & healthy eating space. Their YouTube bio reads: "Dietitian and NYT Bestselling Cookbook Author Making healthy eating realistic and fun :) Order my cookbook SO EASY SO GOOD below! business email: kyliesakaida@select.co". The full audience and engagement breakdown is below.
Nutritionbykylie reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Nutrition, Health & Wellness, Productivity / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Quest Nutrition and zesprikiwifruit. Engagement on YouTube runs around 5.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Nutrition and related categories, Nutritionbykylie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nutritionbykylie's tier (Mega, 6.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Nutritionbykylie's real name is Kylie Sakaida. She operates under her professional handle across YouTube, TikTok, and Instagram, but her full name appears in her public business contact details and cookbook branding.
Yes, Kylie Sakaida is a credentialed registered dietitian, not a self-taught nutrition influencer. That professional background is the foundation of her brand, which emphasizes evidence-grounded advice over the fad-diet noise that dominates the wellness space online.
Her cookbook is called So Easy So Good, and it debuted as a New York Times bestseller — a milestone she highlights prominently in her bios across every platform. The title reflects her content philosophy of making nutritious meals accessible rather than complicated.
It's an ongoing video series where Kylie breaks down practical, repeatable nutrition habits in short digestible episodes — the debut episode centered on prepping breakfast burritos in advance for the week. The format mirrors her overall content angle: small, sustainable habits rather than rigid diet rules.
Kylie splits her time between both cities, listing NYC/LA across her social bios. That dual-coast lifestyle appears as a backdrop in her vlog-style content and reflects the kind of schedule common among Mega-tier creators balancing brand partnerships, media appearances, and content production.
Yes, Quest Nutrition is one of her active brand partners. She has produced sponsored taste-test content comparing Quest bars head to head, leaning into her registered dietitian credibility to evaluate the products rather than offer a straight promotional pitch.
Beyond Quest Nutrition, her recent partnership content has featured Zespri Kiwifruit and California Walnuts. Her content signals also point to collaborations with Liquid IV and Chomps, a meat stick brand — a sponsor lineup that stays tightly aligned with her food and nutrition niche rather than straying into unrelated categories.
Breakfast burritos are one of her signature meal prep subjects, featured in dedicated tutorials and as the launch episode of her nutrition tips series. She also covers rice cooker meals and fiber-forward recipes, all framed around realistic prep that fits a busy weekday schedule.
She has directly addressed the problems with mainstream healthy eating messaging, positioning her content as a counterpoint to advice that's overly rigid, guilt-driven, or disconnected from real life. Her stated mission — making healthy eating realistic and fun — is a deliberate pushback against that kind of all-or-nothing nutrition culture.
Across YouTube, TikTok, and Instagram combined, Nutritionbykylie has built a total audience well into the millions, placing her firmly in the Mega creator tier. Her engagement rate runs several times above the category median for nutrition and lifestyle creators, signaling an unusually active and loyal audience relative to her size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nutritionbykylie · YouTube
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