Thailand
Nutapiwich — known to followers simply as Nut — is a Bangkok-based Thai lifestyle creator whose content sits at the intersection of food discovery, travel documentation, and everyday positivity.
Total Followers +1.1%
1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
540K followers · 53% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.1K–$10K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | +41 +0.0% | +692 +0.3% | +2K |
| Last 30 days | +5K +0.9% | +1K +0.5% | +5K +1.7% | +11K |
| Last 90 days | +12K +2.3% | +3K +1.6% | +14K +5.0% | +29K |
| Last 365 days | +12K +2.3% | +3K +1.6% | +14K +5.0% | +29K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| TRUE Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Trip.com Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Hyatt Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Quality Express Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Edifier Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
Nutapiwich — known to followers simply as Nut — is a Bangkok-based Thai lifestyle creator whose content sits at the intersection of food discovery, travel documentation, and everyday positivity. Operating across YouTube, Instagram, and TikTok with a combined audience in the millions, the channel built its identity around an approachable "Live Young, Happy & Healthy" philosophy that translates on screen as upbeat food reviews, café openings, viral restaurant chases, and solo travel vlogs spanning destinations from London to France. The content mix is distinctly Thai in character — following trending spots near Chulalongkorn University, touring the first HeyTea Lab in Bangkok — while international travel episodes add aspirational variety for a young urban audience.
Nutapiwich reaches an audience concentrated in Thailand primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a travel creator they map naturally to brands targeting that space. Demonstrated partners include TRUE and Trip.com. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in travel and related categories, Nutapiwich offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nutapiwich's tier (Macro, 1M combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Nutapiwich documented his solo summer trip to France, framing it as a personal account of what it's like to navigate Europe independently as a Thai man. The video was styled as an honest experience-share covering both the appeal and the awkward realities of solo international travel.
Nutapiwich covered the grand opening of HeyTea Lab's first-ever branch in Bangkok — and in Thailand altogether — which opened on September 25. He toured the location and compared the experience to drinking HeyTea in China, making the video a go-to guide for Thai fans of the brand curious about the new spot.
Nutapiwich has worked with TRUE (a major Thai telecom), Trip.com, Hyatt, Quality Express, and Edifier, all through YouTube. The mix of travel, hospitality, and consumer-tech sponsors maps closely onto his food, travel, and lifestyle content pillars.
Based on his publicly listed contact details — the email nut@fnl.co.th and the TikTok bio referencing 'AE.FNL' — Nutapiwich operates through FNL agency for brand work. All business and sponsorship inquiries are directed through that contact.
Nutapiwich has reviewed spots including a popular fried chicken restaurant near Chulalongkorn University and a meat-packed sandwich place he described as melt-in-your-mouth. His food content leans toward buzzy local restaurants and newly opened venues rather than fine dining.
Yes, London features in Nutapiwich's travel videos, with posts tagged #london and #ลอนดอน appearing alongside his solo European trip content. His international travel series makes him one of the more travel-forward Thai lifestyle creators on YouTube.
Nutapiwich uses "Live Young, Happy & Healthy" as the guiding philosophy behind his channel, signalling a focus on upbeat, positive-energy content rather than drama or controversy. In practice it plays out through food outings, solo and family travel, and lifestyle moments that feel accessible and optimistic.
Nutapiwich's YouTube content spans food reviews, solo travel vlogs, city guides, road trips, and home-and-family lifestyle content, almost entirely in Thai. He also mixes in restaurant opening coverage — like his HeyTea Lab tour — and occasional test-drive or product review videos.
Nutapiwich's combined following across YouTube, Instagram, and TikTok puts him solidly in the Macro creator tier with over one million total followers. His engagement runs well above the category median, which is relatively rare for creators at that follower scale.
Yes, the overwhelming majority of Nutapiwich's audience is in Thailand, with Thai viewers accounting for well over 90% of his following across platforms. His content is produced primarily in Thai, which naturally keeps his reach concentrated within the country.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nutapiwich · YouTube
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