Notreloft

'Loft vendu' is French for 'loft sold,' signaling that the actual physical loft space that gave the account its name and identity has been sold. The loft was the heart of the Notreloft project — a real home that followers could watch being decorated and transformed over the years — so its sale marked a major turning point for the brand. Today the project continues in a new form, now centered on their magazine.

Notreloft's Instagram bio points to Le magazine as the current home of their decoration content, suggesting the project has evolved from its original blog and social media format into a magazine-style publication or editorial. This transition followed the sale of the loft, repositioning the brand as a broader decoration reference rather than the story of a single home.

Notreloft has been a source of interior decoration inspiration since 2007, making it one of the longest-running French decoration presences in the digital space. That longevity — spanning nearly two decades — gives the account a distinctive credibility and archive within the French-speaking design community.

'Notreloft' combines 'notre,' the French word for 'our,' with 'loft,' creating a name that translates roughly to 'our loft.' The choice of 'notre' rather than 'mon' (my) gave the project an inclusive, communal feel from the start, as if followers were invited to share ownership of the space and its ongoing decoration journey.

Yes, Notreloft uses the hashtag #milandesignweek in their content, reflecting engagement with one of the world's most important annual interior design and furniture events. Covering professional design fairs like this positions Notreloft as a decoration reference that reaches well beyond home DIY tips into the broader European design world.

As of mid-2026, Notreloft's most recent Instagram activity was roughly three months prior, pointing to a noticeably slower posting rhythm than in earlier years. The account and magazine project remain live, but followers looking for frequent new content may find updates less regular than before.

Yes, Notreloft self-identifies as a blogger and has been active in the decoration space since 2007 — well before Instagram existed — which strongly indicates the project began as a written blog. Over nearly two decades it has migrated across formats, from blog to social media to its current magazine form, tracking how decoration content has evolved online.

The hashtag #madecoamoi translates roughly to 'my decoration' in French, and Notreloft uses it to frame content around personal styling choices and the creator's own aesthetic decisions. It echoes the account's original spirit of sharing a real home's decoration journey rather than purely aspirational or editorial content.

Notreloft centers on loft-inspired and contemporary interior decoration, with a strong emphasis on design as a lifestyle rather than just practical home tips. Their content draws on European design culture — including major events like Milan Design Week — and is aimed primarily at a French-speaking audience with a serious interest in considered, aesthetic living.

Yes, Notreloft is based in France and the overwhelming majority of their audience is also French-speaking and France-based. Their content is produced in French and is deeply rooted in the French and broader European interior design scene.