United States
Operating under the alias @babysavagegodofgrind, this United States-based creator occupies a niche at the intersection of hip-hop culture commentary and independent music.
Total Followers +4.0%
21K
Across Instagram
Primary Platform
21K followers · 100% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $521–$1.5K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 20,848 | +838 | 5.4% | 4.7 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +194 +0.9% | +0 +0.0% | +0 +0.0% | +194 |
| Last 30 days | +838 +4.0% | +0 +0.0% | +0 +0.0% | +838 |
| Last 90 days | +20K +94.9% | +0 +0.0% | +0 +0.0% | +20K |
| Last 365 days | +20K +94.9% | +0 +0.0% | +0 +0.0% | +20K |
Daily follower snapshots from CreatorDB's longitudinal index.
Operating under the alias @babysavagegodofgrind, this United States-based creator occupies a niche at the intersection of hip-hop culture commentary and independent music. The handle @notgunplayagain is a direct nod to MMG rapper Gunplay, and the channel leans into that Southern rap ecosystem — covering figures like Rick Ross, referencing the Drink Champs network, and posting event coverage from car shows and street culture gatherings. Alongside culture commentary, the creator is an active recording artist with a Spotify presence and at least one music video in circulation, produced in association with TrakWayne Films. A secondary account, @Anml.Shltr, suggests expanding content verticals beyond the primary feed.
The audience skews majority male and concentrates heavily in the 18-to-34 demographic, with most followers based in the United States and a smaller but notable reach into the UK, Canada, and Australia — consistent with diaspora interest in American hip-hop content. The channel's engagement rate sits well above the category median for a micro-tier account, pointing to a tight, actively participating community rather than passive follower accumulation. The content mix also incorporates personal faith testimony, adding a gospel-grind dimension that differentiates it from straight culture blogs. As the creator builds out both their music catalog and commentary presence, they are positioned for partnerships with independent label imprints, urban lifestyle brands, and faith-adjacent merchandise lines targeting the young Black American streetwear and rap audience.
Notgunplayagain reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. Engagement on Instagram runs around 5.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Notgunplayagain's tier (Micro, 21K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Based on the content — first-person commentary about Gunplay's boxing deal, posts covering Rick Ross events, and hip-hop commentary tied to MMG culture — @notgunplayagain appears to be an alternate or backup Instagram account operated by the rapper Gunplay (Richard Morales Jr.). The bio redirects followers to @babysavagegodofgrind, a common signal that this is a secondary account pointing to a more active main one.
A post on @notgunplayagain features Gunplay explaining that he signed on to a boxing match believing it was set up purely as entertainment, not a serious competitive fight. The clip generated attention from hip-hop fans questioning the terms and framing of the agreement.
@Anml.Shltr appears to be an animal shelter or animal welfare project that @notgunplayagain is directly involved with or helping to grow, as the bio explicitly tells followers to go to that new account. It represents a separate venture from the hip-hop and music content on the main page.
@babysavagegodofgrind is listed in the @notgunplayagain bio alongside a booking phone number, making it the primary contact handle for booking inquiries. It functions as either the creator's main account or a manager/team account for business outreach.
@notgunplayagain shared a snippet of a music video called "Sweat" billed as a "World Wide" project, released around Fourth of July weekend. The post appears to be a teaser clip meant to drive streams to the full release on Spotify and other platforms.
"My Promise to GOD: Testimony of Faith & Survival" is a full-episode video posted on @notgunplayagain in which the creator delivers a personal religious testimony. It highlights a faith-based thread in the content that runs alongside the hip-hop commentary and music posts.
@notgunplayagain posted a direct comparison between Rick Ross's car show and the JuneFest car show, framing it as a commentary on the two events' scale or energy with a #game caption situating it as hip-hop culture opinion. The post speaks to the creator's insider perspective on South Florida and MMG-adjacent events.
#drinkchampsnetwork is a recurring hashtag in @notgunplayagain's posts, indicating an affiliation or association with the Drink Champs podcast network co-founded by N.O.R.E. and DJ EFN. This fits the creator's broader lane of hip-hop commentary and long-form interview culture.
Yes — the @notgunplayagain Instagram bio explicitly directs followers to a Spotify profile, confirming original music is available there. This lines up with the music video content posted on Instagram, suggesting Spotify serves as the primary audio home for releases.
The booking phone number in @notgunplayagain's bio carries a 318 area code, which covers northern Louisiana — the Shreveport and Monroe region. That said, the content is heavily anchored in Miami hip-hop culture and MMG-adjacent events, reflecting ties to both regions.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@notgunplayagain · Instagram
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