United States
Zach LaLonde is a Massachusetts-based hunter and fisherman who documents his Northeast outdoor pursuits under the Northeast Outdoors brand across YouTube and Instagram.
Total Followers +2.1%
15K
Across YouTube
Primary Platform
15K followers · 100% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 14,800 | +306 | 4.2% | 2.1 | 8 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +101 +0.7% | +0 +0.0% | +0 +0.0% | +101 |
| Last 30 days | +306 +2.1% | +0 +0.0% | +0 +0.0% | +306 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Zach LaLonde is a Massachusetts-based hunter and fisherman who documents his Northeast outdoor pursuits under the Northeast Outdoors brand across YouTube and Instagram. His content centers on the regional fisheries of the New England coast — striped bass, fluke, haddock, and kayak fishing sessions — alongside inland hunting for turkey and other game. He posts on a consistent twice-weekly schedule, and his short-form videos lean into accessible, curiosity-driven hooks: gear recommendations, deep-water jigging attempts, and exploratory trips to unmarked local ponds. A recurring thread is practical education wrapped in low-production authenticity, with titles framed as questions or challenges that reflect the trial-and-error reality of recreational fishing.
Despite operating at the micro tier, LaLonde's engagement rate sits well above the category median, suggesting an audience that actively responds to his content rather than passively scrolling past it. The even gender split across his viewership is somewhat unusual for the hunting-and-fishing space and may reflect the approachable, non-trophy-focused framing of his videos — cooking segments and "is this worth it" style commercial fishing breakdowns tend to draw broader curiosity. His regional specificity (Massachusetts waters, Northeast seasons) gives him credibility with local anglers while limiting raw scale. As short-form outdoor content continues to grow on YouTube, a creator with consistent posting habits and proven audience loyalty is well-positioned to attract regional outfitters, tackle brands, or kayak manufacturers looking for authentic, community-embedded voices.
Northeast.Outdoors.Zl reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations. As an outdoors creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows outdoors content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in outdoors and related categories, Northeast.Outdoors.Zl offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Northeast.Outdoors.Zl's tier (Micro, 15K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Zach LaLonde is the Massachusetts-based hunter and fisherman behind the Northeast Outdoors ZL brand. He runs the Northeast Outdoors accounts across Instagram, YouTube, and Facebook, sharing hunting and fishing content from New England roughly twice a week.
Zach LaLonde focuses heavily on Northeast staples including striped bass, fluke, and haddock. His content reflects the full range of Massachusetts saltwater fishing, from inshore trips for stripers to offshore hauls for bottom fish like haddock.
Yes, kayak fishing is a regular part of Zach LaLonde's content. He tags dedicated kayak fishing posts, covering how to access and fish New England waterways from a kayak — a practical angle for anglers who don't have access to a motorized boat.
Hunting is a core pillar of his content alongside fishing. Turkey hunting in Massachusetts is one of his highlighted hunting topics, making the channel a genuine all-around New England outdoors resource rather than a fishing-only page.
Yes, cooking segments are part of his content mix. One of his recurring video formats involves preparing common Northeast fish species after catching them, appealing to viewers who want the full farm-to-table outdoors experience.
Lure recommendations are a recurring feature, with dedicated posts specifically titled around must-use fishing lures. He focuses on what actually produces results for Northeast species like striped bass and fluke, making his gear picks regionally relevant rather than generic.
Yes, he ventures into the business side of fishing with content exploring whether commercial fishing is actually profitable. This sets Northeast Outdoors ZL apart from purely recreational channels by addressing how professional fishermen make their livelihood.
Scouting and fishing lesser-known or hidden ponds is a recurring theme in his content. He documents the exploration process — heading out to an unfamiliar spot to find out whether fish are even there — which gives his channel an adventure and discovery angle beyond standard fishing tutorials.
He covers both techniques. Live bait is a consistent part of his fishing approach, appearing repeatedly in his hashtag strategy, while lure-specific posts show he is equally comfortable with artificial presentations depending on the target species and conditions.
Yes, Zach LaLonde maintains an active presence on both platforms, as well as Facebook, all under the Northeast Outdoors brand. His YouTube channel posts consistently and has been growing steadily, with Shorts-format content helping him reach a broader fishing and hunting audience beyond New England.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@northeast.outdoors.zl · Instagram
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