Indonesia
Noonarosa is a Korean creator based in Indonesia whose content is built around a single compelling premise: a Korean woman genuinely discovering and falling in love with Indonesian food culture.
Total Followers +0.1%
4.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.6M followers · 35% of audience
Engagement
5.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$34K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +962 +0.1% | +0 +0.0% | +962 |
| Last 30 days | +0 +0.0% | +7K +0.6% | +0 +0.0% | +7K |
| Last 90 days | +30K +1.9% | +13K +1.1% | +0 +0.0% | +43K |
| Last 365 days | +30K +1.9% | +13K +1.1% | +0 +0.0% | +43K |
Daily follower snapshots from CreatorDB's longitudinal index.
Noonarosa is a Korean creator based in Indonesia whose content is built around a single compelling premise: a Korean woman genuinely discovering and falling in love with Indonesian food culture. Her handle fuses the Korean term 'noona' — used to address an older woman — with her given name Rosa, immediately signaling the cross-cultural identity at the heart of her brand. Writing and speaking in Bahasa Indonesia, she invites her audience along on food expeditions through street markets, local warungs, and regional specialties like bakso, mie ayam, gudeg Jogja, and gorengan. Her YouTube channel bio, written warmly in Indonesian, frames the relationship as mutual: she asks her followers to teach her more about the country, positioning herself as an enthusiastic outsider learning alongside her audience rather than lecturing from above.
That dynamic clearly resonates — Noonarosa's engagement sits well above category norms across all three of her major platforms, with her TikTok audience particularly responsive. Her following skews toward young adult Indonesian men aged 18 to 34, a demographic that follows food and lifestyle content heavily and tends to reward authenticity. A TikTok Food Creator Award nomination in 2025 formalized her standing in Indonesia's competitive culinary creator space. Her rate card positions her solidly in the macro tier, making her an attractive option for food, beverage, and lifestyle brands seeking credible reach into the Indonesian market with a creator whose foreign-but-local persona adds a layer of novelty that purely domestic creators cannot replicate.
Noonarosa reaches an audience concentrated in Indonesia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. Engagement on YouTube runs around 5.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Noonarosa's tier (Macro, 4.6M combined followers, Indonesia). Pulled from CreatorDB's category benchmarks.
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Noona is a Korean word for older sister, used by younger men toward older women, and Rosa appears to be her personal name. Together the handle signals her identity as a Korean woman — she leans into that cross-cultural framing throughout all her content.
Yedeura (여러분) is a Korean word meaning "everyone" or "you all," roughly equivalent to saying "Hey guys!" She uses it as her signature opener across YouTube, TikTok, and Instagram, blending Korean warmth into her Indonesian-language food content.
She is Korean by nationality and lives in Indonesia — she describes herself in every bio as "orang Korea tinggal di Indonesia" (a Korean living in Indonesia). Her content angle is built around discovering and sharing Indonesian food and culture through the eyes of a Korean outsider.
Bapmeogja (밥먹자) is a Korean expression meaning "let's eat" or "let's have a meal together." Noonarosa uses it as a playful call to action in her bio, tying her Korean identity directly to her food-focused content style.
She covers everyday Indonesian street food and snacks — bakso, mie ayam, ayam goreng, pisang goreng, gorengan, gudeg Jogja, and jajanan pasar are recurring subjects. The focus is on affordable, widely loved local kuliner rather than fine dining or tourist spots.
Yes, she was nominated in the Food Creator category at the TikTok Awards 2025. The nomination reflects her outsized food content presence on TikTok, where her engagement runs well above the category average for creators in her follower tier.
Noonarosa posted content featuring Paul Kim (@pkalbum), the well-known South Korean singer-songwriter, tagging him directly and using hashtags #paulkim and #폴킴. It suggests she maintains connections to Korean entertainment circles even while based in Indonesia.
Her content includes breakfast spots in Bandung, food halls in Jakarta's Blok M area, and dishes like gudeg that point to visits around Yogyakarta. She regularly documents eating at local markets and street stalls across Java rather than staying in one city.
She primarily speaks Indonesian in her videos, which is central to her appeal — she is a Korean woman engaging her Indonesian audience in their own language. She weaves in Korean phrases like Yedeura and bapmeogja, and her YouTube bio openly invites followers to keep teaching her more about Indonesia.
She is active on YouTube, TikTok, and Instagram, with her TikTok holding her largest following and her highest engagement rate. She uploads frequently across all three, with business inquiries handled through noonarosachannel@gmail.com.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@noonarosa · YouTube
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