United States
Nominal is a Palestinian-owned jewelry brand based in the United States that built its social following around identity-celebrating, culturally resonant pieces — engraved nameplates, birth flower collections, and heritage-tied symbols.
Total Followers -0.1%
588K
Across Instagram
Primary Platform
YouTube
588K followers · 100% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.8K–$21K / IG post
The brand posted a 'saying goodbye' announcement to its social channels indicating it is leaving its longstanding warehouse space, tied to a warehouse clearance sale running in August 2026.
The brand was featured for its tatreez-inspired maximalist approach and its per-order meal donation program supporting Palestine.
The brand's ongoing 'Deed of the Month' and per-order donation initiative, running since 2019, has now exceeded $1.4M in total contributions.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 587,788 | -647 | 0.9% | 5.1 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -176 -0.0% | +0 +0.0% | +0 +0.0% | -176 |
| Last 30 days | -647 -0.1% | +0 +0.0% | +0 +0.0% | -647 |
| Last 90 days | +4K +0.7% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +0.7% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Nominal is a Palestinian-owned jewelry brand based in the United States that built its social following around identity-celebrating, culturally resonant pieces — engraved nameplates, birth flower collections, and heritage-tied symbols. The brand has embedded its cultural identity into its marketing from the outset, donating meals to Palestine with each order, a positioning that connected with diaspora communities and values-aligned shoppers. With close to 600,000 Instagram followers, Nominal operates more as a branded direct-to-consumer account than a traditional creator, using its social presence as a direct extension of its e-commerce platform at nominalx.com.
The audience skews notably male for a jewelry brand — a demographic signal that likely reflects the brand's traction as a gifting destination rather than purely a self-purchase channel, alongside its broader cultural reach. Engagement has tracked below the shopping and retail category median, a pattern consistent with a brand navigating operational transitions: as of mid-2026, Nominal signaled a warehouse restructuring while continuing to push new collections like the Birth Flower line. Its clearest long-term equity lies in its Palestinian identity positioning, which carves out a distinct lane in the crowded DTC jewelry market and makes it a culturally specific partner for brands targeting values-conscious, younger American consumers.
Nominal reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fashion and related categories, Nominal offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nominal's tier (Mid, 588K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Nominal is openly Palestinian-owned — the brand states this directly in its social media bio and treats it as a defining part of its identity. The Palestinian ownership is not a footnote but central to the brand's story and its mission to help customers celebrate who they are.
Yes, Nominal commits to donating a meal to Palestine with every purchase made through its store. This cause-driven model is prominently featured in the brand's public messaging and is one of the reasons many customers choose Nominal over other jewelry labels.
Nominal's Birth Flower Collection features jewelry inspired by the flower traditionally associated with each birth month, giving customers a way to wear something tied to their personal story. The collection is available at nominalx.com and is marketed as flowers designed to last forever, unlike real blooms.
In 2026, Nominal posted that they were saying goodbye to the warehouse they had operated out of for years, signaling a significant operational change. The brand continued announcing and launching new collections around the same period, suggesting this was a relocation or restructuring rather than a full shutdown.
Nominal sells its jewelry through its official website at nominalx.com. The brand operates primarily online and ships to customers in the United States and internationally, with the U.S. making up the large majority of its audience.
Nominal specializes in identity-driven, meaningful jewelry — pieces designed to reflect who the wearer is, including birth flower designs tied to your birth month and items that connect to personal or cultural heritage. The brand's core tagline is 'celebrate your identity through meaningful jewelry.'
Yes, Nominal actively promotes jewelry stacking — the trend of layering multiple rings, bracelets, or necklaces together for a curated personal look. The brand regularly features seasonal stacking inspiration in its content, including posts highlighting what styles are trending among its customers each season.
Nominal's brand philosophy is that jewelry should tell a story about who you are — your heritage, your birth month, or a personal milestone. This emphasis on identity and cultural meaning is what the brand uses to distinguish itself from trend-only jewelry labels that don't emphasize the 'why' behind what you wear.
Nominal has built an audience of roughly half a million followers on Instagram, placing it in the Mid-tier category for social commerce brands. Its following is concentrated in the United States, which accounts for the large majority of its audience, with smaller pockets in the UK, India, Canada, and Brazil.
Nominal is based in the United States and primarily serves an American customer base. The brand is Palestinian-owned and operated in the U.S., and it ships internationally to customers in countries including the UK, Canada, and beyond.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nominal · YouTube
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