Noe Murillo

About Noe Murillo

Noe Murillo is a Los Angeles-based content creator who built a substantial following across TikTok and Instagram while working as a school bus driver — an origin story he has leaned into rather than away from, which contributes to the everyday relatability that defines his brand. His content centers primarily on food: mukbangs, restaurant outings, local food spots around Southern California, and casual food-prep videos. He layers in lifestyle content — date-idea videos, fair outings, and behind-the-scenes glimpses of his creative setup — that keeps his feed varied without drifting far from his core food-and-community identity. His hashtag activity and partner list point to a creator who works frequently with restaurant and food-retail brands, suggesting food has solidified as his primary commercial lane.

His audience skews female and is heavily concentrated in the 18-to-34 bracket, with the United States accounting for the large majority of viewers — a domestic-first profile that makes him particularly attractive to regional and national food and lifestyle brands. Partnerships with chains like BJ's Restaurants and CAVA, alongside collaborations with WSS and Northgate Market, hint at strong resonance with Latino and working-class communities in Southern California, demographics that are both underserved by mainstream influencer marketing and highly sought after by regional advertisers. His engagement rate sits well above the category median, signaling genuine audience connection rather than passive reach. With a rate card that positions him solidly in the macro tier and a content style that translates naturally to short-form video commerce, Murillo is well-placed to deepen his foothold in food and casual dining partnerships as that category continues to migrate its marketing spend toward creator-led platforms.

Why brands partner

Noe Murillo reaches an audience concentrated in United States primarily through TikTok, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Food & Beverage, Retail / Footwear, Grocery / Food Retail, a clear signal of fit for brands in those categories. Demonstrated partners include bjsrestaurants and PF Chang's. Engagement on TikTok runs around 5.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage and related categories, Noe Murillo offers a defined, creative-fit audience rather than broad, low-intent impressions.