Nochtli Peralta is an Amsterdam-based fitness and lifestyle creator of Dutch-Mexican heritage who has built a macro-scale following across Instagram and TikTok through a blend of running content, gym culture, and candid personal storytelling.
Total Followers -0.3%
1M
Across Instagram, YouTube, TikTok
Primary Platform
857K followers · 85% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$30K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -2826 -0.3% | +0 +0.0% | +0 +0.0% | -2826 |
| Last 90 days | -25609 -3.0% | -198 -0.5% | +0 +0.0% | -25807 |
| Last 365 days | -25609 -3.0% | -198 -0.5% | +0 +0.0% | -25807 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Myprotein Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Brooks Running Sports / Running | Brand ambassador | Long-term | — | |
| Nasal Airmax Sports / Fitness | Long-term partnership | Long-term | — |
Nochtli Peralta is an Amsterdam-based fitness and lifestyle creator of Dutch-Mexican heritage who has built a macro-scale following across Instagram and TikTok through a blend of running content, gym culture, and candid personal storytelling. Her Instagram bio's shorthand — 'Miles & Muscle' — captures the dual axis of her content: endurance running and strength training, presented through a lens that is accessible rather than aspirational. Her TikTok identity as 'your fit-ish big sis' reinforces that positioning, leaning into relatability over perfection. A personal injury arc — documented through posts about recovering from surgery and returning to running — added a layer of authenticity that resonates strongly with her core audience of women in their mid-twenties to mid-thirties.
Alongside her long-term partner Jeremy, Nochtli also produces couple and vlog content on YouTube under the banner 'The Dutch,' mixing fitness with everyday life in Amsterdam, though her primary influence remains Instagram-led. Her sponsorship profile reflects her niche cleanly: a Myprotein NL partnership with a personal promo code signals the nutrition and sports supplement category, while hashtag activity tied to Brooks Running indicates a footwear relationship suited to her running audience. With above-median engagement for her tier and a predominantly female, millennial-to-Gen-Z audience split across the Netherlands and English-speaking markets, Nochtli is well-positioned for continued growth in the active lifestyle and women's wellness space, particularly with brands seeking a Dutch-language creator who also carries meaningful reach into the US market.
Nochtli reaches an audience concentrated in NLD primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sports / Running, Sports / Fitness, a clear signal of fit for brands in those categories. Demonstrated partners include Myprotein and Brooks Running. Engagement on Instagram runs around 2.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Nochtli's tier (Macro, 1M combined followers, NLD). Pulled from CreatorDB's category benchmarks.
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Nochtli's full name is Nochtli Peralta, as shown in her professional management contact email listed across her channels. She goes simply by Nochtli on all her social platforms, where she posts running, fitness, and couple lifestyle content from Amsterdam.
Nochtli carries both Dutch and Mexican heritage, which she signals by displaying both the 🇳🇱 and 🇲🇽 flags in her Instagram bio. She is based in Amsterdam, but her dual cultural background comes through in her personal storytelling and the way she presents her identity online.
Jeremy is Nochtli's long-term partner — they have been together for over 14 years. Together they run a joint YouTube channel called The Dutch, blending fitness and nutrition content with personal vlogs from their life in Amsterdam, including their two cats Maya and Luís.
Yes, Nochtli has openly shared content about going through surgery and a recovery period during which she could not walk, before making a full return to running. This comeback story is one of the most personal and widely discussed storylines across her platforms, and it connects directly to her ongoing partnership with Brooks Running.
Nochtli is affiliated with Brooks Running and has posted content specifically featuring the Brooks Ghost 18. She uses hashtags like #brooksrunning and #letsrunthere regularly, making running a defining pillar of her fitness identity alongside gym and strength training.
Nochtli's active Myprotein code is NOCHTLI, which she promotes through her Instagram posts and YouTube content. Myprotein Netherlands (@myproteinnl) is one of her main named sponsors, and she has dedicated posts to their deals including creatine and other supplements.
@nasal_airmax is a brand Nochtli lists directly in her Instagram bio as a current active partnership, sitting alongside Myprotein as one of her named commercial collaborators. She features it as part of her fitness and running-focused content.
"Your fit-ish big sis" is how Nochtli describes herself in her TikTok bio, framing her approach to fitness as relatable and honest rather than intimidating or aspirationally perfect. The "fit-ish" phrasing is intentional — it signals a balanced, self-aware attitude to staying active that runs through all her content.
Yes, Nochtli has published posts where she explicitly flips the script on traditional influencer content, telling her audience that "nothing is what it seems" and encouraging them to think critically before buying. This honest, self-aware angle fits directly into her big-sister persona and is part of what drives strong engagement on her Instagram Reels.
Nochtli is based in Amsterdam, Netherlands, where she lives with her partner Jeremy and their cats Maya and Luís. "Miles & Muscle" is the tagline she uses in her Instagram bio to sum up her content focus — running mileage on one side and gym strength work on the other.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nochtlii · Instagram
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