Background
About Nochtli
Nochtli Peralta is an Amsterdam-based digital creator of Dutch-Mexican heritage whose content sits at the intersection of fitness, running, and candid everyday life. Operating primarily on Instagram under the handle @nochtlii, she has built a following of close to a million across platforms by leaning into an approachable, self-aware tone — her TikTok positions her as 'your fit-ish big sis', a framing that captures her blend of genuine fitness enthusiasm and deliberate relatability. Her YouTube channel, co-run with her long-term partner Jeremy under the name The Dutch, adds a couple-and-lifestyle dimension to the fitness core, covering nutrition, workout content, and personal vlogs. Running occupies a particularly resonant thread in her output: a post documenting her return to running after an injury — framed as 'from not being able to walk to running again' — points to the kind of personal narrative that distinguishes her from straightforward fitness promotion content. She also incorporates periodic 'de-influencing' content, signalling a transparency-first relationship with her audience.
Despite being Netherlands-based, Nochtli's audience is predominantly English-speaking, with the United States and United Kingdom accounting for the bulk of her following — a distribution that gives her meaningful reach for international brand campaigns beyond the Dutch market. Her audience skews heavily female and concentrates in the 18–34 bracket, a profile well-matched to active-lifestyle and wellness brands. Her partnership with Myprotein NL, including a dedicated discount code, reflects a natural fit with accessible sports nutrition, and her hashtag history shows an association with Brooks Running, placing her comfortably in the functional performance-meets-lifestyle footwear and apparel category. The above-median engagement on Instagram and TikTok suggests her audience remains genuinely invested rather than passively accumulated. With a strong Instagram base, a complementary TikTok presence, and a narrative built around real health milestones, Nochtli is well-positioned to deepen partnerships in running, sports nutrition, and women's wellness — categories where authenticity tends to outperform polished fitness aesthetics.
Brand fit
Why brands partner
Nochtli reaches an audience concentrated in NLD primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sports / Health, Sports / Footwear, a clear signal of fit for brands in those categories. Demonstrated partners include Myprotein and Nasal Airmax. Engagement on Instagram runs around 2.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
