Noah Kahan is a creator with a presence on YouTube (1,070,000 followers), Instagram (4,554,767 followers), TikTok (4,400,000 followers).
Total Followers +3.5%
10M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.1M followers · 11% of audience
Engagement
6.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $55K–$128K / IG post
The tour kicked off June 11 in Orlando and spans North America, Australia/New Zealand, and Europe, wrapping December 7 in Paris — one of the largest headline runs of his career.
Kahan's fourth studio album, produced with Aaron Dessner and Gabe Simon, received wide critical coverage from Rolling Stone, Pitchfork, The Guardian, and others.
The film, directed by Nick Sweeney, follows Kahan's journey post-Stick Season, including his struggles with body dysmorphia, imposter syndrome, and the pressure of recording a follow-up album.
The Grammy-night Mastercard partnership served as a high-profile commercial launch for his lead single ahead of the album announcement.
The wedding was one of several major personal milestones Kahan reflected on in a New Year's Day Instagram post, alongside his Glastonbury 2025 performance and the filming of his documentary.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +38K +0.8% | +103K +2.3% | +140K |
| Last 30 days | +20K +1.9% | +138K +3.0% | +196K +4.5% | +354K |
| Last 90 days | +64K +5.9% | +542K +11.9% | +319K +7.2% | +924K |
| Last 365 days | +64K +5.9% | +542K +11.9% | +319K +7.2% | +924K |
Daily follower snapshots from CreatorDB's longitudinal index.
Noah Kahan is a creator with a presence on YouTube (1,070,000 followers), Instagram (4,554,767 followers), TikTok (4,400,000 followers). Their content sits in the music space. Their YouTube bio reads: "My new album, The Great Divide: The Last Of The Bugs, is out now https://linktr.ee/noahkahanmusic". The full audience and engagement breakdown is below.
Noah Kahan reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in music and related categories, Noah Kahan offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Noah Kahan's tier (Mega, 10M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Noah Kahan pronounces his last name like "con" — it rhymes with "gone," not "cane" or "khan." He addresses the confusion directly in his TikTok bio, writing "Kahan: like 'con'," which gives you a sense of how often fans get tripped up searching for the right pronunciation.
"Stick Season" is about the specific emotional texture of late autumn in Vermont — the period after the leaves fall and before snow arrives, when the trees are bare and the landscape feels stripped bare too. Kahan wrote it about the grief of watching a relationship dissolve while being stuck in a place he both loves and feels trapped by, and that tension between longing and belonging is what made it go viral.
"Stick Season" spread on TikTok around 2022 not through a single choreographed trend but through thousands of individual users sharing it in the context of leaving home, autumn nostalgia, and the loneliness of small-town life. Its specificity worked in its favor — it described a feeling so precisely that people across very different backgrounds felt like Kahan had written it about their exact situation.
Yes — Noah Kahan and Hozier collaborated on "Northern Attitude," a track that appeared on the expanded version of his Stick Season album. The pairing clicked because both artists work in emotionally raw, folk-influenced territory, and the song became one of the most-shared moments from that whole era of Kahan's career.
Yes, Noah Kahan and Post Malone collaborated together, a pairing that surprised a lot of fans given how different their usual sounds are. The collab is prominent enough that Kahan uses the #postmalone hashtag across his own content, and it represents one of the bigger crossover moments between his folk-rooted world and mainstream pop.
"Stick Season (We'll All Be Here Forever)" is the expanded deluxe edition of his 2022 album "Stick Season," released with a significant batch of additional tracks and high-profile guest collaborations including Hozier and Post Malone. It effectively doubled the project's reach and is widely seen as the album that moved Kahan from a rising indie name to a mainstream breakout artist.
"The Great Divide: The Last Of The Bugs" is Noah Kahan's most recent studio album, prominently featured across all of his social media bios as of 2026. The title signals a thematic shift from the tight Vermont geography of the Stick Season era, suggesting Kahan is pushing his songwriting into broader emotional and conceptual territory.
Mental health is one of the most consistent throughlines in Noah Kahan's music — songs like "Growing Sideways," "Homesick," and "Everywhere, Everything" deal openly with anxiety, depression, and the difficulty of growing up. Kahan has spoken publicly about his own experiences with these struggles, and that directness is a large part of why his audience connects with his work so personally.
Noah Kahan is from Strafford, Vermont, a small rural town in New England, and his hometown is arguably the single biggest influence on his entire catalog. Songs like "Stick Season," "Homesick," and "Growing Sideways" are all rooted in the specific landscape, winters, and emotional isolation of growing up in a remote Vermont community.
Noah Kahan is primarily a folk and indie singer-songwriter, with his sound drawing on Americana, alternative folk, and moments of indie rock. He sits in a lineage of place-driven, emotionally confessional songwriters, and his YouTube channel officially tags him as a singer-songwriter — though his TikTok reach has pulled his audience well beyond the traditional folk listenership.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@noahkahan · YouTube
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