Data refreshed Oct 2, 2026 · 1:49 PM UTC
Fashion & Lifestyle 🏳 —

Nitibhakaul

Full Creator Stats Live · Updated 2026-10-02

Nitibhakaul is a creator with a presence on YouTube (204,000 followers), Instagram (1,064,521 followers).

NicheFashion & Lifestyle TierMacro Engagement3.3%
Get full data access → @nitibhakaul on YouTube

Total Followers -0.3%

1.3M

Across YouTube, Instagram

Primary Platform

YouTube

204K followers · 16% of audience

Engagement

3.3%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $13K–$30K / IG post

Quick facts
  • 1.3M combined followers across 2 platforms.
  • Macro creator tier.
  • 3.3% headline engagement.
  • Niche: Howto Style, All.
  • Posts in English.
Recent news · 2 items

Performance Across Platforms

Updated 2026-10-02
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 204,000 +0 3.3% — 2 months ago
Instagram 1,064,521 -3K 2.5% 4.4 2 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% -1065 -0.1% +0 +0.0% -1065
Last 30 days +0 +0.0% -3300 -0.3% +0 +0.0% -3300
Last 90 days +0 +0.0% -8090 -0.8% +0 +0.0% -8090
Last 365 days +0 +0.0% -8090 -0.8% +0 +0.0% -8090

Audience Demographics

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100K369K639K908K1.2M Oct 2Jan 1Apr 3Jul 3Now
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Trajectory estimated from current followers and reported 7/30/90/365-day growth rates.

Background

About Nitibhakaul

Nitibhakaul is a creator with a presence on YouTube (204,000 followers), Instagram (1,064,521 followers). Their content sits in the fashion & lifestyle space. Their YouTube bio reads: "The girl who quit her job at GOOGLE to take part in the BIGGEST reality show in India, who now wants to be a YOUTUBER! Follow my journey :)". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Nitibhakaul reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in fashion and related categories, Nitibhakaul offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Nitibhakaul's tier (Macro, 1.3M combined followers, —). Pulled from CreatorDB's category benchmarks.

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Benchmark rates per post, Reel, video and integration — across every platform.

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Frequently Asked Questions

Why did Nitibhakaul quit her job at Google?

She left her Google career to compete on Bigg Boss Season 10, one of India's biggest prime-time reality shows. After the show wrapped, she chose to pursue content creation full-time rather than return to corporate life, a decision she describes as the starting point of her creator journey.

Which season of Bigg Boss was Nitibhakaul on?

Nitibhakaul was a housemate on Bigg Boss Season 10. Her backstory of walking away from a Google job for the show made her one of the more widely talked-about contestants that season.

Who is Nitibhakaul engaged to?

She is engaged to the person behind the Instagram handle @kaulandsingh, and the couple tracks their relationship under the hashtag #kaulingitforever. The engagement and upcoming wedding are a central storyline across her recent Instagram content.

What does the hashtag #kaulingitforever mean?

It's a couple hashtag that merges Nitibha's surname 'Kaul' with the phrase 'ing it forever,' used to tag her relationship and wedding-journey posts. Both she and her followers use it to follow everything from the proposal to bridal prep content.

Why does Nitibhakaul's bio say 'Bangkok Beauty'?

Her Instagram bio includes the phrase to signal a personal connection to Bangkok, which surfaces regularly as a destination in her travel and lifestyle content. It's part of how she positions herself as a beauty and travel creator with an international edge beyond her Delhi base.

What kind of content does Nitibhakaul post on Instagram?

She posts GRWM (Get Ready With Me) outfit reels, beauty and fashion content, travel mini-vlogs, and Indian bridal content tied to her upcoming wedding. Couple moments with her fiancé also feature heavily across her feed and reels.

Where is Nitibhakaul from?

She is based in Delhi, India, as listed in her Instagram bio. Despite that, a large share of her audience comes from the United States, Brazil, and the United Kingdom, giving her content a notably international reach.

Is Nitibhakaul still posting on YouTube?

She launched her YouTube channel as a core part of her post-Bigg Boss creator journey but uploads there far less consistently than on Instagram. Her day-to-day content activity is concentrated on Instagram Reels, where she posts regularly.

Who manages Nitibhakaul's brand partnerships?

Her talent management is handled through Clout by Pocket Aces (@cloutpocketaces), a well-known Indian digital media and creator management company. Business inquiries can also be sent directly to the email address listed in her Instagram bio.

What is Nitibhakaul's audience mostly made up of?

Her following skews very heavily female — over 85% — and is concentrated in the 18–34 age bracket, which maps closely to her beauty, fashion, and bridal content themes. Her engagement runs well above the category average, making her a strong fit for lifestyle, wedding, and fashion brands.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 2, 2026, 1:49 PM UTC · Slug: nitibhakaul

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