Data refreshed Sep 22, 2026 · 11:58 AM UTC
Miniature Painting & Hobbies United States

Ninjon

Full Creator Stats Live · Updated 2026-09-22

Ninjon is a US-based YouTube creator named Jon who built his channel around miniature painting — specifically the Warhammer 40K hobby — after coming to the hobby as an adult rather than through a childhood entry point.

NicheMiniature Painting & Hobbies TierMid Engagement5.9%

Total Followers +1.3%

376K

Across YouTube, Instagram

Primary Platform

YouTube

282K followers · 75% of audience

Engagement

5.9%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $1.9K–$4.7K / IG post

Quick facts
  • 375K combined followers across 2 platforms.
  • Mid creator tier — United States.
  • 5.9% headline engagement.
  • Niche: Howto Style, All.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 282,000 +3K 5.9% 2.8 2 days ago
Instagram 94,471 +2K 4.3% 4 3 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +1K +0.4% +274 +0.3% +0 +0.0% +1K
Last 30 days +3K +1.0% +2K +2.1% +0 +0.0% +5K
Last 90 days +7K +2.5% +6K +5.9% +0 +0.0% +13K
Last 365 days +7K +2.5% +6K +5.9% +0 +0.0% +13K

Audience Demographics

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53K117K180K243K307K Sep 23Dec 23Mar 24Jun 23Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Aug 2026 —
Sponsored content YouTube Jul 2026 —
Sponsored content YouTube Jun 2026 —
Sponsored content YouTube Feb 2026 —
Sponsored content YouTube Jan 2026 —
Background

About Ninjon

Ninjon is a US-based YouTube creator named Jon who built his channel around miniature painting — specifically the Warhammer 40K hobby — after coming to the hobby as an adult rather than through a childhood entry point. That outsider-turned-enthusiast perspective shapes his entire content approach: tutorials are framed conversationally, with a deliberately low-pressure tone that strips away the intimidation factor common in more technical painting channels. His video titles reflect a willingness to lean into opinion and community commentary alongside instructional content — pieces examining why hobbyists abandon boxed sets or engaging with controversies within the miniature painting space have proven particularly effective at driving engagement well above category norms.

Brand fit

Why brands partner

Ninjon reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a gaming creator they map naturally to brands targeting that space. Demonstrated partners include Incogni Inc. and Fanttik. Engagement on YouTube runs around 5.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in gaming and related categories, Ninjon offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Ninjon's tier (Mid, 376K combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Ninjon's real name?

Ninjon's real name is Jon — he references himself that way in his own channel bio, writing "Jon is a guy that got into the mini painting hobby later in life." He uses the handle Ninjon across YouTube and Instagram as his creator identity.

How did Ninjon get into Warhammer miniature painting?

Jon came to mini painting later in life than most hobbyists, which he openly acknowledges. Despite starting late, he quickly fell in love with the hobby and built a channel around making it feel accessible and fun rather than intimidating or overly technical.

Did Squidmar scam the miniature painting community?

Ninjon made a video titled "Did Squidmar Scam Us?" addressing a controversy surrounding Squidmar Miniatures, a well-known European miniature painting creator. It's a strong example of how Ninjon engages with real community debates and drama, not just step-by-step tutorials.

Why does Ninjon say no one ever finishes painting their Warhammer boxes?

One of Ninjon's notable videos digs into why hobbyists buy large Warhammer sets — including the Leviathan 40k launch box — and almost never complete painting them. He explores the hobby psychology behind this extremely common experience, which resonates deeply with his adult hobbyist audience.

Is Ninjon a good Warhammer painting channel for total beginners?

Ninjon is widely regarded as beginner-friendly because his whole approach is built around not taking painting too seriously. His tutorials blend real technique with casual conversation and humor, making the learning curve feel far less steep for people just entering the hobby.

Does Ninjon make Magic: The Gathering content or is it just Warhammer?

Beyond Warhammer, Ninjon regularly covers Magic: The Gathering, using hashtags like #mtg, #mtgspoilers, and #mtgxlotr. His channel spans the broader tabletop hobby space rather than being a strictly miniature-painting destination.

What sponsors does Ninjon work with on his YouTube videos?

Ninjon's YouTube channel has featured sponsorships from Incogni, Fanttik, FlexiSpot, Into the AM, and Skillshare. These brands span privacy tools, hobby equipment, ergonomic furniture, and online education — a mix that fits his practical, hobbyist-focused audience well.

Is Ninjon's tutorial style serious or more laid-back?

Ninjon's channel is explicitly casual — his own bio states he "doesn't take anything in life too seriously, so why should painting tutorials be any different?" He combines real painting instruction with plenty of talking and humor, which sets him apart from more polished, technique-first creators in the space.

Does Ninjon cover Dungeons and Dragons content too?

Ninjon ventures into Dungeons and Dragons territory alongside his Warhammer and MTG content, regularly using hashtags like #dungeonsanddragons, #deathsaves, and #joemanganiello. This places him in the wider tabletop gaming and RPG lifestyle space, not just miniature painting.

Where is Ninjon based?

Ninjon is based in the United States, which makes up the largest share of his viewership. He also draws significant audiences from the UK, Canada, and Germany — all countries with strong Warhammer and tabletop gaming communities.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:58 AM UTC · Slug: ninjon

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