Nilufaraddati is a creator with a presence on Instagram (1,349,457 followers), based in ITA.
Total Followers -0.1%
1.3M
Across Instagram
Primary Platform
TikTok
1.3M followers · 100% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$38K / IG post
After a follower comment at Venice Film Festival 2025 prompted body-shaming, Addati opened up about suffering from endometriosis, adenomiosis, and low AMH fertility levels, announcing she would freeze her eggs and urging followers to stop judging others' bodies.
The Italian influencer joined the three-day culinary event (June 9–11) in Campania, showcasing her ongoing focus on Italian food culture and regional culinary traditions across her social channels.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,349,457 | -2K | 2.4% | 4.4 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -540 -0.0% | +0 +0.0% | +0 +0.0% | -540 |
| Last 30 days | -1619 -0.1% | +0 +0.0% | +0 +0.0% | -1619 |
| Last 90 days | -945 -0.1% | +0 +0.0% | +0 +0.0% | -945 |
| Last 365 days | -945 -0.1% | +0 +0.0% | +0 +0.0% | -945 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| L'Oréal Italy Beauty / Haircare | Brand ambassador | Long-term | — | |
| CeraVe Skincare | Sponsored content | Long-term | — | |
| Pasta Garofalo Food & Beverage | Sponsored content | Long-term | — | |
| Luna Rossa (Prada) Fashion / Sports | Sponsored content | 2024–2025 | — |
Nilufaraddati is a creator with a presence on Instagram (1,349,457 followers), based in ITA. Their content sits in the fashion & beauty space. Their TikTok bio reads: "half Persian, made in Italy proud mum of @thenesh (and Renata 🐶) in elenco AGCOM". The full audience and engagement breakdown is below.
Nilufaraddati reaches an audience concentrated in ITA primarily through TikTok, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Haircare, Skincare, Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include L'Oréal Italy and CeraVe. Engagement on TikTok runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ITA-focused brands in Beauty / Haircare and related categories, Nilufaraddati offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nilufaraddati's tier (Macro, 1.3M combined followers, ITA). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
She describes herself as "half Persian, made in Italy" in her Instagram bio, meaning she has Iranian heritage but was born and raised in Italy. Her content targets an overwhelmingly Italian audience, yet her dual identity is a distinctive part of her personal brand.
Yes, Nilufaraddati calls herself a proud mum of @thenesh directly in her Instagram bio. She links to her child's account by handle, making parenthood a visible and celebrated part of her public identity.
AGCOM is Italy's communications regulatory authority, and Italian law requires influencers above a certain reach threshold to register in its official list of commercial communicators. Nilufaraddati including that phrase in her bio signals full compliance with Italian regulations on sponsored content disclosure — something brands increasingly require before signing deals.
Her dog is named Renata, mentioned alongside her child @thenesh in her Instagram bio. The dog appears to be a recognizable fixture of her lifestyle content.
Yes, the hashtag #lorealitaliatribe features prominently in her top content, indicating she is part of L'Oréal Italia's creator collective. The "tribe" format is L'Oréal's structured influencer partnership program in the Italian market.
Her top hashtags include both #lunarossa and #americascup, pointing to a sponsored or invited collaboration with Luna Rossa — the iconic Italian sailing team backed by Prada. Coverage of prestige sporting events like this fits her broader lifestyle and fashion positioning.
Yes, the hashtags #ceraveglowclub and #skinrenewing both appear in her top content, indicating a partnership with CeraVe under their Glow Club creator program. Skincare collaborations align with her primarily female, millennial-to-Gen-Z Italian audience.
#pastagarofalo is one of her most-used hashtags, confirming a brand partnership with Pasta Garofalo, one of Italy's well-known premium pasta labels. Food and Italian lifestyle content pair naturally with her Italian-majority fanbase.
The hashtag #milanomodagraduate in her top content links her to the Milano Moda Graduate showcase, a graduate fashion event connected to Milan's fashion school circuit that typically runs during Fashion Week. It reflects her presence within the Italian fashion world beyond pure lifestyle content.
Nilufaraddati has over 1.3 million followers on Instagram, placing her in the Macro influencer tier, and her primary platform is TikTok. Her engagement runs notably above the category average, which is a meaningful signal at that follower scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nilufaraddati · TikTok
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