United Kingdom
Nikki_Makeup is a UK-based celebrity makeup artist who has built one of Britain's most engaged beauty platforms on Instagram, supplemented by a growing TikTok presence.
Total Followers +0.6%
2.4M
Across Instagram, TikTok
Primary Platform
2.1M followers · 87% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $26K–$60K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.1% | +220 +0.1% | +0 +0.0% | +2K |
| Last 30 days | +15K +0.7% | -376 -0.1% | +0 +0.0% | +14K |
| Last 90 days | +28K +1.3% | -1505 -0.5% | +0 +0.0% | +26K |
| Last 365 days | +28K +1.3% | -1505 -0.5% | +0 +0.0% | +26K |
Daily follower snapshots from CreatorDB's longitudinal index.
Nikki_Makeup is a UK-based celebrity makeup artist who has built one of Britain's most engaged beauty platforms on Instagram, supplemented by a growing TikTok presence. Her self-described philosophy of "artistry, refined" runs through everything she posts: editorial smoky eyes, tonal monochromatic looks, and detailed skincare rituals sit alongside occasion-focused tutorials — including bridal and mother-of-the-bride glam — that reflect the professional MUA work underpinning her personal brand. She also recreates high-profile celebrity makeup moments, such as Zendaya's elongated smoky eye, which bridges her professional credibility with the kind of accessible, aspirational content that sustains large followings. The hashtag #maturemakeup appears consistently in her tagging strategy, signalling a deliberate effort to serve an audience segment often underrepresented in mainstream beauty content.
Her audience skews heavily female and is anchored in the 25–44 age bracket, with the United Kingdom and United States together accounting for the majority of her reach — a profile that makes her particularly attractive to premium beauty and fragrance labels seeking English-language consumers with purchasing power. Partnerships with Sisley Paris and Giorgio Armani Privé confirm her positioning firmly at the luxury end of the beauty market, well above the mass-market sponsorships typical of influencers at her tier. An engagement rate more than double the category median suggests her audience is genuinely invested rather than passively accumulated. As demand grows for beauty content that speaks to women beyond their mid-twenties — and as luxury houses increasingly look to credible practitioners rather than pure lifestyle influencers — Nikki_Makeup is well placed to consolidate authority at the intersection of professional artistry and premium brand partnerships.
Nikki_Makeup reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in beauty and related categories, Nikki_Makeup offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nikki_Makeup's tier (Macro, 2.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — her TikTok bio explicitly identifies her as a celebrity makeup artist, and her Instagram content reflects that positioning with polished, editorial-quality looks rather than purely beginner-facing tutorials. Her client work spans red-carpet-calibre glam, and her brand partnerships align with luxury houses rather than mass-market beauty labels.
Yes, a recreation of Zendaya's elongated smoky eye is one of her most discussed posts, where she broke the look down for her audience. She used a comment-to-DM mechanic — sending a product list to anyone who commented 'products' — which is a consistent engagement tactic across her feed and helps explain her above-average interaction rate.
#NikkiGlow is the signature hashtag Nikki applies to her trademark luminous, skin-first complexion finish. The look leans into bronzed, radiant skin techniques rather than heavy coverage, and it runs through her Italian Riviera-inspired summer content as well as her everyday editorial posts.
Nikki has featured Sisley Paris in disclosed sponsored content, tagging the brand alongside its own hashtag. The partnership is a natural fit given her skincare-meets-makeup content style and her luxury-facing audience, which skews toward consumers who invest seriously in both skincare and artistry.
Her posts reference Giorgio Armani Privé, the haute couture line of the house, placing her in high-fashion territory beyond standard beauty collaborations. This aligns with her positioning as a professional artist working at the intersection of celebrity glam and editorial fashion.
#MatureMakeup is a recurring hashtag in her content, and she has explicitly created mother-of-the-bride glam looks described as flattering for more mature skin. This makes her one of the few Macro-tier UK beauty creators who directly addresses the 35-plus demographic alongside her core millennial audience.
Tonal beauty is a technique where lips, cheeks, and eyes stay within the same colour family for a quietly sophisticated, cohesive finish — think a single khaki or nude running across the whole face. Nikki favours the approach because it fits her 'artistry, refined' brand identity, and she describes it as understatedly chic, particularly for event and occasion looks.
Wimbledon appears in her hashtags, suggesting she has either attended the event or worked there in a professional capacity. Given her celebrity makeup artist background and high-end client base, it is most likely she was present in a working role rather than purely as a spectator.
Her content spans editorial smoky eyes, bronzed Italian Riviera skin finishes, soft khaki and tonal smoke looks, and occasion-specific glam such as mother-of-the-bride and red-carpet styles. She also weaves in skincare rituals and fragrance content, positioning herself across the wider beauty space rather than makeup alone.
Nikki is based in the United Kingdom, and the majority of her audience is also UK-based, with a substantial secondary following in the United States. Her viewers skew heavily female and are concentrated in the 25–44 age range, which fits the aspirational, occasion-driven makeup content she produces.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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