Germany
Nico Schlotterbeck is a German professional footballer who plays as a central defender for Borussia Dortmund in the Bundesliga and holds a regular place in the German national team squad.
Total Followers -0.4%
759K
Across Instagram
Primary Platform
YouTube
759K followers · 100% of audience
Engagement
12.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $11K–$27K / IG post
The DFB confirmed he sustained a ligament injury to his right ankle in training, sidelining him from fixtures against Serbia and Greece — just weeks after returning from his World Cup injury.
The range features hand-drawn game scenes, heat maps and his trademark diagonal passes across a tracksuit, T-shirts, cap and flip-flops (€25–€100). The drop coincided with his comeback from the World Cup ankle injury.
He returned to individual training on 3 September and made his comeback in BVB's 3-0 Bundesliga win over Paderborn, going straight into the starting XI.
He suffered a torn ligament against Côte d'Ivoire at the group stage, bringing a premature end to his second World Cup. Coach Nagelsmann said he would be "sorely missed."
The deal keeps the 26-year-old defender at BVB until summer 2031, ending months of transfer speculation linking him to Real Madrid and others.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 758,865 | -3K | 12.6% | — | 20 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -531 -0.1% | +0 +0.0% | +0 +0.0% | -531 |
| Last 30 days | -3263 -0.4% | +0 +0.0% | +0 +0.0% | -3263 |
| Last 90 days | -12066 -1.6% | +0 +0.0% | +0 +0.0% | -12066 |
| Last 365 days | -12066 -1.6% | +0 +0.0% | +0 +0.0% | -12066 |
Daily follower snapshots from CreatorDB's longitudinal index.
Nico Schlotterbeck is a German professional footballer who plays as a central defender for Borussia Dortmund in the Bundesliga and holds a regular place in the German national team squad. Born and raised in the Stuttgart area, he came through the youth ranks before establishing himself as a ball-playing, aggressive-pressing center-back — a profile well-suited to modern high-line defensive systems. His move to Dortmund cemented his status as one of the more prominent defenders of his generation in German football, and his involvement in the DFB-Team's World Cup 2026 campaign gave his profile a significant international lift. His brother Keven Schlotterbeck is also a professional footballer, giving the family name additional recognition across German football circles.
On Instagram, Schlotterbeck maintains a following in the mid-hundreds-of-thousands, with an engagement rate that runs well above the typical benchmark for athletes in his follower band — suggesting a genuinely attentive audience rather than passive accumulation. His content leans on matchday imagery, training footage, and national team moments, with hashtag usage pointing to an Adidas partnership that aligns naturally with his club and international kit deals. His audience skews slightly male, is concentrated heavily in the German-speaking DACH region, and sits primarily in the 25–34 age bracket — the core sports-consumption demographic. With the World Cup cycle providing a visibility platform and an Adidas affiliation already in place, Schlotterbeck is well-positioned to grow his commercial footprint as his on-pitch profile continues to mature.
Nico.Schlotterbeck reaches an audience concentrated in Germany primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Sports & Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Adidas. Engagement on YouTube runs around 12.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in Sports & Apparel and related categories, Nico.Schlotterbeck offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nico.Schlotterbeck's tier (Mid, 759K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Keven Schlotterbeck is Nico's older brother and also a professional center-back playing in German football. Having two brothers reach the professional level in the Bundesliga is a widely noted family story among German football fans and media.
Nico wears the number 4 at Borussia Dortmund, which he references consistently through his personal hashtag #ns4 — short for Nico Schlotterbeck, 4. The tag has become a signature part of his social media identity across all his Instagram posts.
Yes, Nico Schlotterbeck is partnered with Adidas, regularly using the #createwithadidas hashtag in his content. The deal fits naturally alongside his BVB career, since Borussia Dortmund is one of Adidas's most prominent club partnerships in world football.
Nico has been actively posting World Cup content using hashtags like #wm2026, #fifaworldcup, and #dfbteam, reflecting his involvement with the German national squad around the 2026 tournament. As one of the DFB team's key defensive options, his participation drew consistent attention from German football supporters.
Before joining BVB, Nico Schlotterbeck built his reputation as a starting center-back at SC Freiburg, where his performances earned him a move to one of the Bundesliga's biggest clubs. It was also during his Freiburg period that he first attracted serious interest from the German national team.
Nico Schlotterbeck plays as a center-back and is one of BVB's first-choice defenders. Despite being a defender, his use of the hashtag #torjäger — German for goal scorer — has become a playful running joke in his content whenever he finds the net from set pieces.
#torjäger means goal scorer in German, and Nico uses it with a self-aware, humorous tone to celebrate the goals he contributes — something fans particularly enjoy because scoring center-backs are rare. It reflects a personality-driven side of his Instagram that goes beyond standard athlete highlight posts.
Nico has used the hashtag #comebackstronger in his posts, signaling a return from an injury layoff that sidelined him for a stretch. Given how central he is to both BVB and the German national team's defensive structure, his recovery was closely tracked by supporters.
#ns4 is Nico's personal brand hashtag, combining his initials with his squad number 4 at Borussia Dortmund. He uses it consistently as a stamp of identity across his Instagram content, making it easy for fans to find his posts and track his campaigns.
Nico Schlotterbeck is originally from Stuttgart, in the Baden-Württemberg region of southwest Germany. His Instagram bio still lists Stuttgart alongside Dortmund, acknowledging his roots even after relocating for his BVB career.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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