United Kingdom
Nico Leonard is a Belfast-based content creator whose handle — Nicoleonardmk2 — signals a second-iteration channel built on lessons from an earlier presence.
Total Followers +0.9%
699K
Across YouTube, Instagram
Primary Platform
YouTube
165K followers · 24% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8K–$19K / IG post
Two videos — 'I Got Scammed by a Well Known Supercar Dealer' (Jun 8) and 'I Expose the Supercar Dealer That Scammed Me' (Jun 22) — were uploaded a fortnight apart; the second was sponsored by Reclaim247.
UK Companies House records confirm a second Pride and Pinion entity — Pride and Pinion Watches Limited — was formally incorporated on 10 December 2025, expanding Nico's watch-retail business structure.
Nico Leonard's Belfast watch boutique added Ulysse Nardin to its official brand roster, its most significant dealership partnership to date.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +0.2% | +0 +0.0% | +1K |
| Last 30 days | +0 +0.0% | +6K +1.2% | +0 +0.0% | +6K |
| Last 90 days | -957 -0.6% | +36K +6.7% | +0 +0.0% | +35K |
| Last 365 days | -957 -0.6% | +36K +6.7% | +0 +0.0% | +35K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Reclaim247 Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| carVertical Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Pride and Pinion Watches / Luxury Retail | Long-term partnership | Long-term | — |
Nico Leonard is a Belfast-based content creator whose handle — Nicoleonardmk2 — signals a second-iteration channel built on lessons from an earlier presence. He operates across two loosely related niches: on YouTube he built a following around a confrontational style of supercar content, buying expensive but damaged or misrepresented vehicles — Ferraris, Lamborghinis, high-six-figure machinery — and documenting the fallout with dealers, often in direct, investigative-style videos. The recurring format of "I got scammed, here's what happened next" drives strong audience retention and sits naturally alongside motor racing coverage and luxury car lifestyle content. On Instagram, where he is more consistently active, he has repositioned himself explicitly as a watch specialist, directing watch-related enquiries to trade partner Pride & Pinion, a respected UK watch dealership.
His audience skews heavily male and spans a broad adult age range, with a significant share of viewers coming from the United States despite his UK base — a pattern common among English-language automotive creators who attract North American enthusiasts. Sponsor relationships with carVertical, a vehicle history-report service, and Reclaim247 map tightly onto his scam-and-recovery content narrative, suggesting brands have found genuine contextual relevance rather than generic influencer placements. With YouTube uploads having slowed considerably and Instagram remaining his most active output, Leonard appears to be consolidating around watch and lifestyle content, where his engaged, afluent-adjacent audience and established credibility in the luxury goods space offer a credible path toward higher-value brand partnerships in horology, automotive finance, or premium lifestyle categories.
Nicoleonardmk2 reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Watches / Luxury Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Reclaim247 and carVertical. Engagement on YouTube runs around 3.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Nicoleonardmk2's tier (Mid, 699K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Nicoleonardmk2 bought a Ferrari 812 for around £400,000, discovered it was broken, and documented Ferrari refusing to resolve the problem — a dispute serious enough that his YouTube bio at one point read "SAVE MY FERRARI!!!" The saga became a defining storyline on his channel, turning a high-stakes purchase into extended consumer-advocacy content.
Yes — he posted a video titled "I CONFRONTED THE SCAMMER THAT SOLD ME A BROKEN LAMBORGHINI," filming the confrontation directly as content. This format of taking disputes on camera became a signature move for his channel, blending supercar enthusiasm with watchdog-style journalism.
Nicoleonardmk2 posted videos titled "I EXPOSE THE SUPERCAR DEALER THAT SCAMMED ME" and "I GOT SCAMMED BY A WELL KNOWN SUPERCAR DEALER," though his titles stop short of naming the dealer directly. The videos drew significant attention because the vehicles involved — a Lamborghini and a Ferrari 812 — represented hundreds of thousands of pounds in losses.
carVertical is a vehicle history report service, and the sponsorship is an obvious fit given Nicoleonardmk2's channel is built around buying supercars that turned out to be defective or misrepresented by dealers. The partnership appeared on his YouTube channel in mid-2025, effectively positioning the service as the tool his viewers should use to avoid the kind of costly mistakes he documented on screen.
Reclaim247 sponsored Nicoleonardmk2 on YouTube in late 2025. The partnership fits his broader sponsorship pattern — alongside carVertical, it reflects a strategy of working with brands that speak to an audience preoccupied with high-value purchases and the financial risks that can come with them.
As of mid-2026, Nicoleonardmk2's YouTube channel has been quiet for roughly nine months — a significant gap given how active it was during his Ferrari and Lamborghini dispute sagas. He remains active on Instagram, where he posts about luxury watches and supercars on a regular basis.
Nicoleonardmk2 explicitly directs followers with watch-related questions to @prideandpinion in his Instagram bio, signalling a close affiliation with the UK watch YouTube channel. The arrangement appears to split the content: Nicoleonardmk2 covers the broader luxury lifestyle and car world, while Pride and Pinion handles the dedicated horology output.
He's genuinely both — his YouTube channel built its following on supercar purchases and dealer exposés, while his Instagram persona centres on luxury watches, where he brands himself "That Watch Guy from YouTube." The dual niche gives him an unusual position in the luxury content space, appealing to audiences interested in high-value purchases across both categories.
Nicoleonardmk2 is based in Belfast, Northern Ireland, which he lists openly in his Instagram bio. Despite being UK-based, the largest share of his audience comes from the United States, with the United Kingdom making up the second-largest segment.
Bugatti is one of Nicoleonardmk2's most prominent hashtags, suggesting he attends events or features the brand alongside his Ferrari and Lamborghini content. His YouTube classifications also include motor racing and automotive events, meaning his content goes well beyond just purchase-and-dispute videos into the broader supercar scene.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@nicoleonardmk2 · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.