United States
Nicolascole77 is a creator with a presence on YouTube (65,000 followers), Instagram (96,420 followers), based in United States.
Total Followers +1.4%
161K
Across YouTube, Instagram
Primary Platform
YouTube
65K followers · 40% of audience
Engagement
6.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.9K–$4.8K / IG post
Cole announced the launch of Different Publishing, a Shopify-based storefront with its own print-on-demand supply chain, shipping books across the U.S. and Canada.
Cole's podcast covering digital writing, ghostwriting, AI writing, and self-publishing crossed 100 episodes in 2026, with new episodes releasing through at least September 2026.
Cole publicly shared a free AI system built around Claude prompts designed to help writers land LinkedIn ghostwriting clients at $3,000–$5,000/month.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +98 +0.1% | +472 +0.5% | +0 +0.0% | +570 |
| Last 30 days | +605 +0.9% | +2K +1.7% | +0 +0.0% | +2K |
| Last 90 days | +2K +3.3% | +2K +2.6% | +0 +0.0% | +5K |
| Last 365 days | +2K +3.3% | +2K +2.6% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ship 30 for 30 Education / Writing | Co-founder | YouTube | 2021–Long-term | — |
| Typeshare SaaS / Writing Tools | Co-founder | YouTube | 2022–Long-term | — |
Nicolascole77 is a creator with a presence on YouTube (65,000 followers), Instagram (96,420 followers), based in United States. Their content sits in the writing & freelancing space. Their YouTube bio reads: "Over $30,000,000 in revenue generated by writing online. I believe now is the greatest time in history to become a successful writer, and the lowest barrier to entry way to do that is to start writing online. I'm here to be your digital wr". The full audience and engagement breakdown is below.
Nicolascole77 reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Education / Writing, SaaS / Writing Tools, a clear signal of fit for brands in those categories. Demonstrated partners include Ship 30 for 30 and Typeshare. Engagement on YouTube runs around 6.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Education / Writing and related categories, Nicolascole77 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nicolascole77's tier (Mid, 161K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Nicolas Cole built his writing income through a combination of ghostwriting for high-profile clients, running paid training programs, and growing a large audience across platforms over many years. He uses the $30 million figure as the credibility anchor for his identity as a digital writing mentor. His YouTube and Instagram channels both serve as the top of the funnel for the broader business he has built around teaching others to replicate that path.
The Premium Ghostwriter program is Nicolas Cole's flagship paid training for writers who want to earn money writing on behalf of executives, founders, and thought leaders. He has stated that over 1,300 writers have completed the program and gone on to work professionally as ghostwriters. It is the core commercial offer behind his personal brand on both Instagram and YouTube.
The 5-day Ghostwriting Crash Course is a free entry point Nicolas Cole created to introduce aspiring writers to ghostwriting before they consider a paid program. It covers the fundamentals of what ghostwriting is, how to find clients, and how to think about pricing your work. He links to it directly in his Instagram bio as the recommended first step for anyone interested in ghostwriting as a career.
Nicolas Cole is direct that selling to CEOs is fundamentally an ego game, not a standard freelance pitch. His core advice is that ghostwriters need to match the energy of high-level executives rather than positioning themselves as a hired hand, which he argues kills deals instantly. This is a recurring theme in his content aimed at writers who want to break into premium clientele.
Nicolas Cole has been outspoken that every writer needs to learn how to write with AI, framing it as a competitive skill rather than a threat to the craft. He produced a YouTube video titled Why Every Writer Needs To Learn How To Write With AI, arguing that writers who embrace AI tools will outpace those who resist them. This fits his broader message that the current era is the greatest moment in history to build a writing career.
The First $1 Roadmap is a framework Nicolas Cole developed to show writers how he would approach making money online if he were starting from scratch today, including in the era of generative AI. He treats earning the first dollar as the pivotal mindset milestone, arguing it breaks the psychological barrier that stalls most beginners. The content targets people who have never monetized their writing and want a clear, realistic starting point.
Nicolas Cole has shared that Virgil — widely understood to be the late designer Virgil Abloh, who served as Louis Vuitton's menswear creative director — completely changed his thinking on what art means. Abloh was a defining cultural figure for blurring the lines between streetwear, fine art, and commercial design before his death in 2021. Nicolas Cole's reference to that influence is notable given that his professional identity is built entirely around writing, signaling that he draws creative philosophy from well outside his own niche.
Nicolas Cole argues that writers aiming to leave employment should keep one concern above everything else — building a clear, repeatable path to income replacement before making the leap. He pushes his audience toward concrete monetization milestones rather than vague financial goals. This thread runs through much of his YouTube content that targets people who are still employed but want to transition into writing as a primary career.
According to his Instagram bio, Nicolas Cole has helped over 1,300 people become what he calls Premium Ghostwriters through his training programs. That figure represents students who have gone through his paid offerings, not just consumers of his free content. He uses it as a central social proof signal across his videos and promotional material.
Nicolas Cole is most active on YouTube, where he posts long-form educational content covering ghostwriting, online writing, AI, and building a writing business, and he also maintains a sizeable Instagram presence. YouTube is clearly his primary publishing focus, where his engagement runs well above the category average. His audience is predominantly based in the United States, with additional reach into the UK, Canada, and India.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nicolascole77 · YouTube
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