United States
Nickandhisgoldens is a US-based family and pet lifestyle creator who documents daily life alongside three golden retrievers — Riley, Twyla, and Bear — and two young children, Rhett and Honey.
Total Followers +0.2%
2.1M
Across Instagram, TikTok
Primary Platform
YouTube
650K followers · 30% of audience
Engagement
7.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.7K–$23K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +325 +0.1% | +0 +0.0% | +0 +0.0% | +325 |
| Last 30 days | +5K +0.7% | +0 +0.0% | +0 +0.0% | +5K |
| Last 90 days | +25K +3.8% | +0 +0.0% | +0 +0.0% | +25K |
| Last 365 days | +25K +3.8% | +0 +0.0% | +0 +0.0% | +25K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Royal Canin Pet food / nutrition | Sponsored content | Long-term | — | |
| Le Sure Real Ortho Orthodontics / dental | Sponsored content | Long-term | — |
Nickandhisgoldens is a US-based family and pet lifestyle creator who documents daily life alongside three golden retrievers — Riley, Twyla, and Bear — and two young children, Rhett and Honey. The channel's signature framing casts the dogs as gentle companions and de facto babysitters to the toddlers, producing warm, often humorous slice-of-life content. The account also carries genuine emotional weight: a fourth golden, Millie, passed away in mid-2026 after roughly eight years, and the creator's candid handling of pet loss and grief has deepened community bonds considerably. Content spans lighthearted day-in-the-life clips, ASMR-adjacent dog moments, and heartfelt tributes, distributed primarily across TikTok and Instagram.
The audience skews heavily female and is concentrated in the millennial and early Gen X age bands — a demographic with strong purchasing intent around pets, family products, and home lifestyle. Engagement rates running well above category norms reflect an unusually loyal following, which has attracted brand-aligned partners such as Royal Canin, a natural fit given the senior-dog and multi-dog household angle. The Le Sure orthodontics partnership points to broader family-lifestyle positioning beyond the pet vertical. As the channel continues to balance the emotional arc of an aging dog roster with young-family content, it sits well for brands seeking authentic access to pet-owning millennial parents.
Nickandhisgoldens reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Pet food / nutrition, Orthodontics / dental, a clear signal of fit for brands in those categories. Demonstrated partners include Royal Canin and Le Sure Real Ortho. Engagement on YouTube runs around 7.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows pets content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Pet food / nutrition and related categories, Nickandhisgoldens offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nickandhisgoldens's tier (Macro, 2.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Millie was a golden retriever who passed away on May 29, 2026, after joining the family in November 2017. Nick marks her memory in his bio with a rainbow emoji — a symbol widely used in pet communities for dogs who have 'crossed the rainbow bridge.' Her loss has been a deeply personal storyline for Nick's audience, and the #petloss hashtag appears in related posts.
Nick has three golden retrievers named Riley, Twyla, and Bear. Riley is the eldest at 12 years old, Twyla is 6, and Bear is the youngest at 3. The trio regularly appear together in his family content alongside his kids.
Riley is 12 years old, making her a senior golden retriever. Nick actively highlights senior dog life through hashtags like #seniordog, and his partnership with Lesure Real Ortho — an orthopedic pet product brand — speaks directly to owners of aging dogs like Riley.
Nick uses the word 'nannies' to describe the way his three golden retrievers naturally hover around and watch over his toddlers, Rhett and Honey. Captions like 'closing shift with my three nannies' capture the wholesome, protective dynamic between his dogs and kids that became a signature of his content.
Yes, Nick has two young children named Rhett and Honey, who regularly appear alongside the golden retrievers in his videos and reels. The mix of dogs and toddlers is central to his content identity — his own bio describes them together as 'our 3 goldens and tiny humans.'
Nick is a partner with Royal Canin, one of the leading veterinary-nutrition pet food brands in the world. He labels those posts with #royalcanin_partner, and the partnership aligns naturally with his audience of dedicated golden retriever owners.
Lesure Real Ortho is an orthopedic pet product brand that Nick has partnered with, promoted under the hashtags #lesurepartner and #lesurerealortho. The partnership makes particular sense given that his oldest dog, Riley, is 12 — an age where orthopedic support becomes important for large-breed dogs, and a topic his audience actively relates to.
Yes, Nick incorporates ASMR-style content into his posting mix, which fits naturally with the calm, feel-good tone of golden retriever and family videos. These softer, sensory-focused posts complement his broader family content and tend to resonate with his predominantly female audience in the 25–44 age range.
Nick's account is represented by Vertical Talent, a creator management and talent agency. Business and brand partnership inquiries are directed through Vertical Talent, as listed directly in his Instagram bio.
Yes, Nick is active on both platforms, with over 1.5 million followers on TikTok in addition to his YouTube presence. His TikTok content — golden retrievers, toddlers, and everyday family moments — earns engagement that runs well above the typical category average, making it one of his strongest-performing channels.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nickandhisgoldens · YouTube
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