United States
NichLmao is a US-based YouTube creator who built a multi-million subscriber audience on the back of comedic group content — sketch scenarios, challenges, and relatable, reaction-driven videos made with a recurring cast of friends.
Total Followers +0.9%
54.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
42M followers · 77% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $10K–$24K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +202K +0.5% | +0 +0.0% | +0 +0.0% | +202K |
| Last 30 days | +504K +1.2% | +1K +0.2% | +0 +0.0% | +505K |
| Last 90 days | +2.2M +5.3% | +0 +0.0% | +0 +0.0% | +2.2M |
| Last 365 days | +2.2M +5.3% | +0 +0.0% | +0 +0.0% | +2.2M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Wondershare Filmora Software / Editing Tools | Channel sponsor | YouTube | Long-term | — |
| Stumble Guys (Scopely) Gaming / Mobile Games | Sponsored content | TikTok | Long-term | — |
| Misfits Boxing Sports / Boxing | Brand ambassador | Long-term | — |
NichLmao is a US-based YouTube creator who built a multi-million subscriber audience on the back of comedic group content — sketch scenarios, challenges, and relatable, reaction-driven videos made with a recurring cast of friends. His channel bio's emphasis on friendship and "family" is not just branding; it reflects a content model where ensemble energy and in-group chemistry are the actual product. That format has translated well across platforms, with his TikTok presence carrying particularly strong engagement for an account at his follower scale. Beyond YouTube, his Instagram bio lists him as a competitor with Misfits Boxing, the influencer-boxing promotion that has pulled in creators from KSI's orbit, giving NichLmao a crossover presence in the celebrity-boxing circuit that extends his visibility well outside the traditional comedy-vlog lane.
His audience is predominantly US-based and spans a surprisingly wide age band, with meaningful share in both the 18–24 and 25–34 cohorts, suggesting his content has grown with early followers rather than constantly cycling through the youngest viewer pool. The gender split is near-even, which is relatively uncommon for high-energy comedy channels and broadens his appeal to lifestyle and consumer brands. Sponsor signals — video-editing software like Filmora and mobile gaming titles such as Stumble Guys — point to a mid-funnel brand mix that values raw reach and install-driven performance. With above-median YouTube engagement and an active TikTok presence, NichLmao is well-positioned to deepen partnerships in gaming, entertainment, and sports-adjacent categories as his boxing involvement continues to add a harder-edged dimension to an otherwise comedy-first identity.
NichLmao reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Software / Editing Tools, Gaming / Mobile Games, Sports / Boxing, a clear signal of fit for brands in those categories. Demonstrated partners include Wondershare Filmora and Stumble Guys (Scopely). Engagement on YouTube runs around 2.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at NichLmao's tier (Mega, 54.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, NichLmao is signed with Misfits Boxing, the creator-focused boxing promotion co-founded by KSI. He lists 'Boxer 🥊 @misfitsboxing' directly in his Instagram bio alongside his YouTube identity. Misfits Boxing is known for matching internet personalities in competitive bouts, and NichLmao is one of their active roster members.
Sofi Manassyan is a recurring presence in NichLmao's content world, appearing often enough that his posts carry a dedicated #sofimanassyan hashtag. She and NichLmao feature together in comedy and reaction-style clips, making her one of the most recognizable faces in his close creator circle. Their back-and-forth dynamic has built a fanbase around the two of them as a duo.
@notnichlmao is a secondary account that NichLmao lists directly in his own Instagram bio. Creators at his scale often run 'not [handle]' accounts for overflow clips, alternate content, or cross-platform archives. His main presence remains the YouTube channel, which has grown well past 40 million subscribers.
NichLmao regularly makes videos with Steven He (@thestevenhe) and Sean Does Magic (@seandoesmagic), among others from his friend group. His YouTube bio describes the entire channel as 'making videos with my friends,' which reflects how central collaboration is to his brand. These collabs span YouTube, TikTok, and Instagram Reels.
NichLmao's content stream includes a POV-style post captioned 'tryna get over a break up — i recently went through a break up with someone,' blending personal experience with his signature comedic framing. He turned the moment into relatable content rather than a dramatic announcement, which fits his overall tone. The post drew strong engagement from fans who connected with both the humor and the honesty.
Yes, Filmora is a named sponsor for NichLmao, with hashtags like #filmora and #filmoravidcon appearing in his posts. Filmora is a video-editing software brand that frequently partners with high-output YouTube and TikTok creators. The deal is a natural fit given how much content NichLmao produces across multiple platforms.
Yes, Stumble Guys is listed as a sponsor in NichLmao's content, with #stumbleguys and #stumblepartner tagged in posts. Stumble Guys is a mobile battle-royale party game, and the partnership aligns well with his broad, digitally-native audience. Gaming and mobile app integrations are a common sponsorship format for creators at his reach level.
NichLmao's content spans sketch comedy, challenge videos, reaction compilations, and relatable POV-style storytelling, primarily on YouTube and TikTok. His format is heavily friend-group driven — he builds recurring bits and running jokes with the same collaborators across multiple uploads. The overall vibe is casual, high-energy, and built around real-life scenarios played for laughs.
NichLmao's YouTube channel has surpassed 42 million subscribers, placing him firmly in Mega creator territory. What makes his numbers especially strong is that his engagement rate runs well above the category median — unusual at that scale, where engagement typically thins out as audiences grow. He also carries over 11 million TikTok followers on top of that.
NichLmao is based in the United States, and the large majority of his audience is American. His humor and content style — friend-group challenges, relatable comedy, and lifestyle POVs — travels well internationally, with notable viewership also coming from the UK and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@nichlmao · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.