United States
Newyorkbyjenny is a New York City-based lifestyle creator who has built her platform around curating the city experience for a discerning audience.
Total Followers +6.2%
203K
Across Instagram, TikTok
Primary Platform
132K followers · 65% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.6K–$6.6K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +1.8% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +12K +8.8% | +1K +1.4% | +0 +0.0% | +13K |
| Last 90 days | +19K +14.3% | +2K +2.6% | +0 +0.0% | +21K |
| Last 365 days | +19K +14.3% | +2K +2.6% | +0 +0.0% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Quest Nutrition Food & Beverage / Health | Sponsored content | 2024–2025 | — | |
| Parmigiano Reggiano Food & Beverage | Sponsored content | 2024–2025 | — | |
| New York Mets Sports / Entertainment | Sponsored content | 2024–2025 | — | |
| Uber Transportation / Tech | Sponsored content | 2024–2025 | — |
Newyorkbyjenny is a New York City-based lifestyle creator who has built her platform around curating the city experience for a discerning audience. Operating across Instagram and TikTok, she covers the full spectrum of upscale urban living — restaurant discoveries and happy hours at spots like Nobu, pop-up events, fashion week coverage, and shopping finds — all filtered through a self-described ethos of "good taste." Her TikTok persona leans cheekier, leaning into the "CEO of NY" identity that underlines how central city life is to her brand. She also runs a parallel freelance social media consultancy under the handle @socialbyjenny_, which signals a level of professional fluency in the creator economy beyond her own channels.
Her audience skews young and predominantly female, concentrated in the 18–34 bracket that brands covet for urban lifestyle and food categories — and her engagement rate running notably above the category median suggests a genuinely active community rather than passive follow counts. Sponsor partnerships with Parmigiano Reggiano, Quest, Uber, and the New York Mets collectively map out a positioning that spans premium food, everyday urban utility, and local entertainment — a coherent fit for a creator whose content is essentially a guide to living well in New York. With strong recent Instagram growth and consistent posting across both platforms, Newyorkbyjenny is consolidating a clear lane as a trusted NYC lifestyle insider, well-suited for brands seeking culturally attuned access to young, city-dwelling consumers.
Newyorkbyjenny reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage / Health, Food & Beverage, Sports / Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include Quest Nutrition and Parmigiano Reggiano. Engagement on Instagram runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage / Health and related categories, Newyorkbyjenny offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Newyorkbyjenny's tier (Mid, 203K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Jenny is a New York City-based creator whose entire brand identity is rooted in the city — she even calls herself "CEO of NY" in her TikTok bio. Her content is almost exclusively focused on NYC experiences, covering local restaurants, pop-up events, shopping, and fashion week, making her one of the go-to voices for curated New York City lifestyle.
Yes, she has worked with the New York Mets as a named brand partner, tagging her content with #metspartner. It is a natural fit for a NYC-based lifestyle creator who connects her audience to the full range of what the city has to offer, including its sports culture.
Yes, alongside her creator career, Jenny operates a freelance social media business under the handle @socialbyjenny_, which she references directly in her Instagram bio. This means she works both as a content creator for brand partnerships and as a social media consultant for other businesses — two separate income streams running in parallel.
Covering NYC pop-ups and local experiences is one of her signature content pillars, reflected in her consistent use of hashtags like #popupevents and #thingstodo. Her audience follows her specifically for insider, curated recommendations on what is happening in New York City right now, not generic travel content.
Parmigiano Reggiano has appeared as a paid brand partner in her content, tagged with #parmigianoreggiano. It reflects how her food and lifestyle niche attracts premium ingredient and culinary brands looking to reach a young, taste-conscious New York City audience rather than a mass-market demographic.
Yes, Uber has been among her named brand partners, with content tagged #uberpartner. The partnership is a logical match given that navigating New York City — a central theme in all her content — is something her audience does daily and actively looks for recommendations around.
Quest — known for its protein bars and nutrition products — has worked with Jenny as a brand partner, with content labeled #questpartner and #questroommates. The #questroommates tag suggests she was part of a structured creator campaign or ambassador program rather than a single standalone sponsored post.
Yes, NYFW is a recurring moment in her content calendar, with dedicated posts tagged #nyfw and #newyorkfashionweek. As a shopping and lifestyle creator based in New York who brands herself as "the girl for people with good taste," Fashion Week coverage fits squarely within her core identity.
Nobu is among the restaurants she has publicly spotlighted, posting about its happy hour with notable enthusiasm in her captions. Her food content leans toward well-known, high-quality NYC dining spots, which aligns with her brand positioning as a curator of elevated city experiences rather than budget or casual eats.
Yes, she is active on both platforms — Instagram is her primary home with her largest following, but her TikTok, where she also brands herself "CEO of NY," has grown past 70,000 followers and maintains strong engagement for her niche. She posts to both consistently, keeping up with new content on each within a day or two of her last upload.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@newyorkbyjenny · Instagram
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