Newsthink

The creator behind Newsthink is Cindy Pom, a journalist and former international correspondent who launched the channel after years in mainstream broadcast media. She uses the Newsthink brand to tell in-depth stories about scientists, mathematicians, and innovators who don't always get the spotlight they deserve.

Yes, Cindy Pom contributed to CBS News as an international correspondent before going independent. She also reported for major Canadian broadcasters including CBC News, CTV News, and Global News during her time in mainstream journalism.

Cindy Pom has explained that she wanted to tell in-depth stories that traditional broadcast outlets don't always have the airtime or editorial appetite for. Going independent through Newsthink gave her the freedom to produce longer, more detailed profiles of brilliant thinkers and world-shapers entirely on her own terms.

Cindy Pom was based as an international correspondent in Paris and London before founding Newsthink. That European posting, reporting for both American and Canadian networks, gave her the internationally-minded perspective that runs through her documentary-style YouTube videos.

Yes, Newsthink is Canadian — Cindy Pom is based in Canada and cut her journalism teeth at CBC News, CTV News, and Global News. Interestingly, despite the Canadian roots, the vast majority of the channel's audience is in the United States, followed by Canada and the United Kingdom.

Einstein is a recurring figure on Newsthink, with dedicated videos covering topics like Einstein's Special Theory of Relativity and what Cindy Pom calls 'Einstein's Happiest Thought.' These videos are representative of her signature style — taking complex scientific ideas and grounding them in the personal story of the thinker behind them.

Newsthink covers a genuinely broad mix — alongside historical figures like Einstein and the mathematician Carl Gauss, Cindy Pom regularly profiles contemporary AI and tech personalities, with videos on topics like 'The Most Talented Man in AI' and figures connected to Tesla and SpaceX. The unifying thread across all of it is the story of an exceptionally talented or influential person.

Newsthink has partnered with sponsors including Brilliant, Abacus.AI, Henson Shaving, Storyblocks, and Saily, all integrated as YouTube sponsorships. The deal with Brilliant — a math and science learning platform — is a notably fitting pairing given that the channel is built entirely around celebrating deep thinkers and complex ideas.

Newsthink has surpassed one million subscribers on YouTube, which places it in the Macro creator tier for educational and journalism content. The channel's engagement rate also runs well above the typical benchmark for the science and education category, signaling a particularly attentive audience.

Newsthink's audience is predominantly male, with women making up roughly one in five viewers, and it skews older — the largest share of the audience is 45 and above. The United States accounts for the majority of viewership, followed by Canada, the United Kingdom, and India.