South Korea
Newjeans_Official is a creator with a presence on Instagram (12,750,489 followers), YouTube (8,630,000 followers), TikTok (14,100,000 followers), based in South Korea.
Total Followers +4.9%
35.5M
Across Instagram, YouTube, TikTok
Primary Platform
12.8M followers · 36% of audience
Engagement
10.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $128K–$281K / IG post
Following months of silence, ADOR confirmed the group is building a 'new musical narrative.' Members were reportedly spotted in Copenhagen alongside staff and filming equipment, signaling an imminent return.
ADOR ended Danielle's contract citing a 'breakdown of trust,' while Minji's return remained under negotiation, reshaping the group's future lineup.
The Seoul Central District Court ruled the group's exclusive contracts with ADOR remain valid, rejecting their termination claims. HYBE shares jumped as much as 7.12% on the news. Haerin and Hyein returned to ADOR in November, followed by Hanni.
The group performed at ComplexCon Hong Kong before announcing they would comply with a court injunction barring independent activity under the NJZ name, effectively ending their brief rebrand attempt.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +10K +0.1% | +0 +0.0% | +10K |
| Last 30 days | +801K +6.3% | +41K +0.5% | +901K +6.4% | +1.7M |
| Last 90 days | +842K +6.6% | +257K +3.0% | +1.3M +9.2% | +2.4M |
| Last 365 days | +842K +6.6% | +257K +3.0% | +1.3M +9.2% | +2.4M |
Daily follower snapshots from CreatorDB's longitudinal index.
Newjeans_Official is a creator with a presence on Instagram (12,750,489 followers), YouTube (8,630,000 followers), TikTok (14,100,000 followers), based in South Korea. Their content sits in the k-pop music space. Their Instagram bio reads: "We are NewJeans👖". The full audience and engagement breakdown is below.
Newjeans_Official reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 10.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in music and related categories, Newjeans_Official offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Newjeans_Official's tier (Mega, 35.5M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
NewJeans consists of five members: Minji, Hanni, Danielle, Haerin, and Hyein. The group debuted together in July 2022 under the South Korean label ADOR and quickly became one of the most-followed K-pop acts in the world. Each member carries a strong individual fanbase, with Minji, Hanni, Haerin, and Hyein all regularly highlighted across the group's official social channels.
Bunnies is the official fan name for NewJeans supporters. The group uses it constantly in their social media captions — posting lines like 'I love Bunnies so much' — reinforcing the affectionate, playful bond between the members and their audience. The name fits the group's soft, youthful branding and is one of the more recognizable fan-name identities in K-pop.
NewJeans debuted under ADOR, a sub-label created within the HYBE corporation. ADOR was founded and led by Min Hee-jin, who served as the group's creative director and architect of their distinctive visual and musical identity. The relationship between ADOR and its HYBE parent company became one of the most talked-about controversies in K-pop in 2024.
NewJeans officially debuted on July 22, 2022, releasing their self-titled debut EP with the singles 'Attention' and 'Hype Boy.' Both tracks went viral almost immediately, helping the group chart internationally within weeks of their debut. Their fourth anniversary in July 2026 was celebrated across all their social platforms, with anniversary hashtags trending among their fanbase.
Hanni (full name Pham Ngoc Han) is Vietnamese-Australian — she was born in Melbourne, Australia, to Vietnamese parents, making her the only non-Korean member of NewJeans by nationality. Her background has made her especially popular with Southeast Asian and Australian fans and is one of the most frequently searched facts about the group. Member Danielle is also Australian-born, raised in Brisbane before training in South Korea.
In 2024, Min Hee-jin — the ADOR CEO and creative director behind NewJeans — publicly broke with HYBE in a dramatic press conference, accusing HYBE of attempting to seize control of ADOR and of copying NewJeans' concept with another act on its roster. The dispute drew intense global media coverage and raised serious questions about NewJeans' future within the HYBE corporate structure. It became one of the most high-profile controversies in K-pop industry history.
'Hype Boy' and 'Attention' were the debut singles that first put NewJeans on the global map in the summer of 2022, with 'Hype Boy' becoming a TikTok phenomenon almost instantly. Their December 2022 release 'Ditto' then became their signature song and one of the longest-charting K-pop tracks ever on the Korean Gaon chart. The back-to-back viral moments across their first few months set them apart from any other rookie group at the time.
NewJeans have been brand ambassadors and partners for a wide range of companies, including Coca-Cola and McDonald's Korea, which ran a dedicated NewJeans promotional collaboration in South Korea. Their clean, Y2K-inspired aesthetic has made them one of the most sought-after K-pop acts for fashion and lifestyle brand partnerships. The group's official social posts regularly include sponsored content, disclosed using the Korean ad hashtag #광고.
The Get Up EP, released in July 2023, was NewJeans' third EP and featured 'Super Shy,' 'ETA,' 'Cool With You,' the self-titled track 'NewJeans,' and 'Right Now.' 'Super Shy' became their biggest international crossover hit to that point, charting in multiple countries outside South Korea. The release cemented their reputation for blending 1990s R&B and pop influences with contemporary K-pop production.
NewJeans has a combined following of over 35 million across Instagram, TikTok, and YouTube, placing them firmly in the Mega tier of global music acts. TikTok is their largest single platform by follower count, and their engagement rates across all platforms run well above the K-pop category average — particularly on TikTok, where fan interaction is exceptionally strong. Their audience is spread globally, with significant reach in the United States, South Korea, the United Kingdom, India, and the Philippines.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@newjeans_official · Instagram
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