Canada
New-Money is a Quebec City-based commercial photographer, Director of Photography, and filmmaker operating under the handle @newmoney on Instagram.
Total Followers +0.3%
2K
Across Instagram
Primary Platform
2K followers · 100% of audience
Engagement
6.0%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $54–$151 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 2,156 | +7 | 6.0% | — | 4 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +7 +0.3% | +0 +0.0% | +0 +0.0% | +7 |
| Last 90 days | +1 +0.1% | +0 +0.0% | +0 +0.0% | +1 |
| Last 365 days | +1 +0.1% | +0 +0.0% | +0 +0.0% | +1 |
Daily follower snapshots from CreatorDB's longitudinal index.
New-Money is a Quebec City-based commercial photographer, Director of Photography, and filmmaker operating under the handle @newmoney on Instagram. Affiliated with the creative collective WRG Studios and its associated ventures @lerundown and @wrgclassic, they work at the intersection of sports portraiture, brand content, and documentary-style visual storytelling. Their portfolio includes behind-the-scenes production work for clients such as Alliance Montreal and trail-running brand Hoka, alongside culturally driven content tied to initiatives like Black History Month and Movember — suggesting a practice that balances commercial briefs with socially conscious creative projects.
New-Money reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories. As a photography creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows photography content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in photography and related categories, New-Money offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at New-Money's tier (Nano, 2K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
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New-Money is credited as a creative at WRG Studios, the production house that anchors their commercial work as a photographer, Director of Photography, and filmmaker. The studio sits at the center of a trio of WRG-branded platforms — WRG Studios, Le Rundown, and WRG Classic — where New-Money holds a creative role across all three.
Yes — New-Money shared behind-the-scenes content from the Alliance Montreal 2024 player portrait session, giving a look at the lighting setup and on-set process. It stands as one of the clearest public examples of their commercial sports photography work.
Baho Boxing is a Canadian boxing champion that New-Money spotlighted for Black History Month, framing their story as a champion's journey with a distinctly Canadian angle. The collaboration reflects New-Money's broader use of their filmmaking platform to amplify Canadian athletes and culturally significant stories.
Quebec City appears consistently in New-Money's content hashtags and location signals, pointing to it as their primary base of operations. Their commercial work — including the Alliance Montreal shoot — also places them firmly within the Quebec creative ecosystem.
Trail running and Hoka feature among New-Money's most-used hashtags, indicating that outdoor athletic brand content is part of their commercial photography and video portfolio. As a DOP and commercial shooter, lifestyle and sports brand campaigns fit directly within the scope of their work.
Le Rundown (@lerundown) is one of the three WRG-network platforms that New-Money is listed as a creative for, alongside WRG Studios and WRG Classic. The French-language naming aligns with New-Money's Quebec base and suggests content with a French-Canadian cultural orientation.
WRG Classic is part of the broader WRG creative network that New-Money contributes to as a named creative. Across all three WRG platforms — Studios, Le Rundown, and Classic — New-Money's commercial photography and filmmaking skills appear to feed the network's visual output.
New-Money has publicly participated in Movember — the annual men's health awareness campaign — and shared personal reflections around it on their platform. Mental health is also among their recurring content themes, adding a personal dimension to what is otherwise a commercial-focused creative presence.
New-Money works across commercial photography, cinematography (DOP), and short-form filmmaking, with documented projects spanning sports organization portraits, cultural storytelling for Black History Month, and outdoor lifestyle brand content. Their work sits at the intersection of production-house commercial work and socially conscious visual storytelling.
New-Money's primary listed platform is YouTube, though their documented commercial projects and audience engagement are most visible on Instagram, where their nano-tier account runs engagement well above the typical category benchmark. Their content spans both behind-the-scenes production content and finished commercial work.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@newmoney · Instagram
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