United States
Nerushimav is a New York City-based lifestyle creator with a mid-sized but notably engaged Instagram following built around personal style, home aesthetics, and day-in-life content.
Total Followers -0.6%
888K
Across Instagram
Primary Platform
888K followers · 100% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $13K–$31K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 887,762 | -5K | 4.6% | 2.6 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -1065 -0.1% | +0 +0.0% | +0 +0.0% | -1065 |
| Last 30 days | -5060 -0.6% | +0 +0.0% | +0 +0.0% | -5060 |
| Last 90 days | -7191 -0.8% | +0 +0.0% | +0 +0.0% | -7191 |
| Last 365 days | -7191 -0.8% | +0 +0.0% | +0 +0.0% | -7191 |
Daily follower snapshots from CreatorDB's longitudinal index.
Nerushimav is a New York City-based lifestyle creator with a mid-sized but notably engaged Instagram following built around personal style, home aesthetics, and day-in-life content. Represented by the NYC talent agency VX Media, her output blends GRWM routines, apartment decorating updates, and candid everyday moments — a content mix that resonates well with younger domestic audiences. Captions lean conversational and self-deprecating, projecting an approachable voice rather than an aspirational one.
Her audience skews predominantly female and sits in the millennial–Gen Z overlap, with the 25–34 cohort as the largest segment and roughly four in five followers based in the United States — a tightly concentrated domestic footprint that appeals to US-first brands in beauty, home, and fashion. Engagement running well above the category median, paired with verified Meta partner status, positions her as a reliable commercial vehicle rather than a passively reached account. As the lifestyle and home-decor space increasingly rewards creators who document real decisions — apartment buildouts, style pivots — rather than polished finished results, her authentic tone and audience alignment give her a credible path toward premium partnerships in interiors, wellness, and everyday fashion.
Nerushimav reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Nerushimav offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nerushimav's tier (Mid, 888K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Nerushimav carries the Meta Partner designation on Instagram, a status Meta grants to creators who meet elevated benchmarks for reach, content consistency, and platform engagement. The #metapartner tag appears regularly across posts, which typically comes with early access to platform features, dedicated creator support, and expanded monetization tools.
Nerushimav is represented by VX Media, a New York City–based talent management company listed directly in the Instagram bio as @vxmedia.nyc. All brand partnership and booking inquiries are routed through VX Media, with a dedicated contact email also published in the bio.
Get Ready With Me is one of Nerushimav's signature content formats, consistent with the #grwm hashtag used across posts. These videos walk followers through a real-time routine — styling, outfit, or prep — and are a key driver of the account's unusually strong audience interaction for its tier.
Yes, Nerushimav has been actively sharing the process of decorating a new place, using the #dreamapartment and #homedecor hashtags to frame the journey. Recent captions acknowledge the challenge of indecisiveness during the process, which has clearly connected with followers going through similar home decisions.
What's in my purse is a recurring content type for Nerushimav, sitting naturally within the broader lifestyle and fashion lane the account operates in. These posts give followers a personal, everyday glimpse into daily carry habits and tend to generate strong audience engagement.
Day-in-the-life content is a regular part of Nerushimav's Instagram mix, with documented outings including farm visits for berry picking. These lifestyle vignettes complement the GRWM and apartment content to give the account a well-rounded, personal feel beyond curated photos.
New York City is a clear anchor for Nerushimav's content identity — the NYC rep line in the bio and urban day-in-the-life framing make that explicit. The overall tone reflects the NYC creator scene, blending fashion, home decor, and personal lifestyle moments, though posts occasionally venture outside the city.
As a Meta Partner approaching the one-million follower mark, Nerushimav is an active brand partner, with sponsorship spanning Instagram posts, Reels, and Stories. All commercial work is handled through VX Media NYC, and the account's engagement running well above the lifestyle category median makes it an attractive buy for brands targeting the 18–34 female demographic.
Nerushimav is based in New York City, which is spelled out in the agency rep line in the Instagram bio. The vast majority of the account's audience is also based in the United States, reinforcing the domestic, urban lifestyle positioning.
Nerushimav's Instagram engagement runs at roughly three times the typical baseline for lifestyle and digital creator accounts in this follower tier, a meaningful gap that signals an active, loyal audience rather than inflated or passive numbers. For brands, that kind of above-average response rate at near-million scale is a strong indicator of genuine community connection.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nerushimav · Instagram
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