Nelly Oum is a Morocco-based Arabic-language creator whose content sits at the intersection of Islamic spirituality, emotional wellness, and feminine self-empowerment.
Total Followers +0.1%
1.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
142K followers · 8% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$34K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.7% | +2K +0.2% | -380 -0.1% | +2K |
| Last 30 days | +2K +1.4% | +1K +0.1% | -1824 -0.2% | +1K |
| Last 90 days | +11K +7.6% | +16K +1.6% | -5169 -0.7% | +21K |
| Last 365 days | +11K +7.6% | +16K +1.6% | -5169 -0.7% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
Nelly Oum is a Morocco-based Arabic-language creator whose content sits at the intersection of Islamic spirituality, emotional wellness, and feminine self-empowerment. Her YouTube channel — described in her own words as "a safe space for healing, strength, and reclaiming your true femininity" — centers on honest personal narratives, Quranic reflection (with a recurring focus on Surah Al-Baqarah), and motivational messaging around resilience, faith, and self-worth. Her documentation of her Umrah pilgrimage is representative of her broader style: weaving personal milestones into intimate storytelling that gives her audience a genuine window into her spiritual and emotional life.
Across YouTube, Instagram, and TikTok, she has built a combined following in the millions, with engagement rates running well above category norms — a reliable indicator of a community that is actively invested rather than passively subscribed. Beyond content creation, she operates @nelly.collection1, her own product line, adding an entrepreneurial layer to her profile that strengthens her credibility as a brand partner in her own right. Her positioning — faith-rooted authenticity paired with accessible personal storytelling — makes her a natural fit for modest fashion, wellness, and lifestyle brands seeking a trusted Arabic-language voice with genuine reach into Muslim and MENA-diaspora communities.
Nelly.Oum_ reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / E-commerce, a clear signal of fit for brands in those categories. Demonstrated partners include Nelly Collection (@nelly.collection1). Engagement on YouTube runs around 5.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Fashion / E-commerce and related categories, Nelly.Oum_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nelly.Oum_'s tier (Macro, 1.9M combined followers, —). Pulled from CreatorDB's category benchmarks.
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Nelly.Oum_ describes her YouTube channel as a safe space for healing, strength, and reclaiming authentic femininity, addressing women directly in Arabic. Her content blends honest personal experiences, heart-felt messages, and motivational reflections designed to remind her audience of their own worth and resilience. Topics span emotional healing, spiritual growth, mental wellness, and personal vlogging in an intimate, diary-style format.
Nelly.Oum_ uses the hashtag #قصتي_مع_سورة_البقرة — meaning "My Story with Surah Al-Baqarah" — to share personal testimony about how this chapter of the Quran shaped her life and faith. The series appears to be one of her most resonant recurring formats, combining spiritual reflection with raw emotional storytelling across multiple installments. This kind of authentic religious narrative sits at the core of her identity as a healing-focused Arabic-language creator.
Yes, Nelly.Oum_ publicly shared her Umrah journey to Mecca, expressing deep gratitude and describing it as a milestone she had longed for. She captioned the post with heartfelt praise and a prayer for future visits to the holy site. The post is consistent with the spiritual dimension that runs through much of her content around faith, patience, and answered prayers.
@nelly.collection1 is Nelly.Oum_'s own brand or product line, which she lists directly in her Instagram bio alongside her collaboration contact details. The label signals that she has moved beyond pure content creation into building an owned commercial venture. Running a personal label alongside a Macro-tier social presence is a common next step for Arabic-language lifestyle and blogging creators at her level.
Her YouTube bio is written entirely in the Arabic feminine form, positioning the channel explicitly as a healing space for women. In practice, her content on faith, inner peace, surviving hardship (الابتلاء), and self-worth resonates across genders, and her actual audience is notably mixed. The spiritual and motivational themes she covers draw in a broader viewership than the channel's stated feminine focus might suggest.
Yes, Nelly.Oum_ identifies as Moroccan, displaying the 🇲🇦 flag prominently in her Instagram bio. She creates her content in Arabic, connecting her with Arabic-speaking audiences across the globe as well as the Moroccan diaspora. Her owned brand @nelly.collection1 and collaboration email are the main public business identifiers she shares alongside her Moroccan identity.
Mental health and emotional education are core pillars of Nelly.Oum_'s content, sitting alongside her spiritual themes. She regularly uses hashtags like #الراحة_النفسية (psychological comfort) and creates content centered on healing from trials, rebuilding self-worth, and finding inner certainty (اليقين). Her platform is consistently classified under emotional education as well as personal blogging and motivational content.
Nelly.Oum_ creates primarily in Arabic, with her YouTube bio, captions, and hashtags all written in Arabic script. Her recurring themes — Quranic recitation experiences, psychological comfort, faith during hardship — are framed entirely within Arabic-language Islamic and wellness discourse. She is one of the higher-engagement Arabic-language creators working at the intersection of spirituality and personal blogging.
Nelly.Oum_ occupies the space where Islamic spirituality and emotional self-help genuinely overlap, rather than sitting neatly in either category alone. She references Quranic chapters, discusses prayer (الدعاء) and patience under trials, and shared her Umrah pilgrimage, but the overall tone is personal and testimonial rather than scholarly or clerical. Think of it as faith-rooted healing content rather than religious instruction.
Nelly.Oum_ maintains a presence on YouTube, Instagram, and TikTok, with YouTube as her declared primary platform and Instagram as her largest individual following. Her combined reach across all three platforms places her firmly in the Macro influencer tier. Instagram and YouTube are her most consistently updated channels, while her TikTok activity has been less frequent in recent months.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nelly.oum_ · YouTube
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