United States
Nelk is a creator with a presence on YouTube (1,250,000 followers), based in United States. Their content sits in the comedy & pranks space. The full audience and engagement breakdown is below.
Total Followers +0.0%
1.3M
Across YouTube
Primary Platform
YouTube
1.3M followers · 100% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
After SteveWillDoIt appeared on a podcast in February 2026 discussing his departure from Nelk, founder Forgeard posted a five-minute X video on March 5, 2026 disputing his former collaborator's account and revealing earnings figures — reigniting a public feud over their shared business history.
A California federal court denied Nelk's motion to dismiss civil fraud and conspiracy claims tied to their Full Send Metacard NFT drop, which raised roughly $23 million at mint but saw values collapse ~95%. The suit alleges promised perks — gyms, lounges, festivals — were never delivered.
Egyptian comedian Bassem Youssef appeared on the Full Send Podcast on July 31, 2025 to challenge the crew on their soft Netanyahu sit-down. Forgeard publicly acknowledged falling short, while Youssef urged the group to stop 'infantilizing' themselves given the size of their platform.
The 73-minute episode — recorded July 8, released July 21 — drew wide mainstream coverage and sharp fan criticism for a lack of critical questioning. Forgeard's on-air admission that the crew was 'so not qualified to do this' became a focal point of the controversy.
A buyer filed suit in California federal court calling the crew 'snake-oil salesmen' and alleging they hyped NFTs as a 'decentralized stock' that never delivered promised perks. The suit kicked off a year-long legal battle that survived a dismissal attempt in late 2025.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 1,250,000 | +0 | 2.3% | 0.9 | 3 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -9500 -0.8% | +0 +0.0% | +0 +0.0% | -9500 |
| Last 365 days | -9500 -0.8% | +0 +0.0% | +0 +0.0% | -9500 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Happy Dad Hard Seltzer Alcohol / Beverages | Founder / owned brand | YouTube | 2021–Long-term | — |
| Full Send Apparel / Lifestyle | Founder / owned brand | YouTube | Long-term | — |
| Stake Gambling / Crypto | Long-term partnership | YouTube | 2022–Long-term | — |
Nelk is a creator with a presence on YouTube (1,250,000 followers), based in United States. Their content sits in the comedy & pranks space. The full audience and engagement breakdown is below.
Nelk reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Alcohol / Beverages, Apparel / Lifestyle, Gambling / Crypto, a clear signal of fit for brands in those categories. Demonstrated partners include Happy Dad Hard Seltzer and Full Send. Engagement on YouTube runs around 2.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Nelk's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, in 2020 Kyle Forgeard and other Nelk members visited then-President Trump at the White House and filmed a widely-viewed interview together. The collaboration became one of the most talked-about moments in the channel's history, drawing attention from fans and political commentators alike. It cemented Nelk's reputation for landing celebrity and political access that most YouTube creators never get near.
Happy Dad Hard Seltzer is a hard seltzer brand co-founded by the Nelk Boys — primarily Kyle Forgeard and Steve Deleonardis (SteveWillDoIt) — launched in 2021. It grew into a nationally distributed product and stands as one of the biggest business ventures the crew has built outside of YouTube. The brand reflects the same party-forward identity as the channel itself.
Clav is a member associated with the Nelk crew who became a subject of online discussion after a streaming moment where he appeared to be making out with a trans girl on camera. The clip was turned into Nelk Shorts content and circulated widely, drawing both attention and debate across social platforms. It follows Nelk's long-standing pattern of leaning into controversial moments as ready-made content.
Full Send is the lifestyle and apparel brand created by the Nelk Boys, built around their signature go-all-in philosophy. It sells clothing, accessories, and merch and operates as the commercial umbrella for most of Nelk's non-YouTube revenue, sitting alongside Happy Dad in their business portfolio. The phrase 'full send' became synonymous with the crew's reckless, no-limits brand identity.
Steve Will Do It, whose real name is Steve Deleonardis, built his reputation by completing extreme eating and drinking challenges on camera — consuming enormous quantities of food, alcohol, and other substances in single sittings. He became one of the most recognizable faces of the Nelk brand and attracted massive attention alongside significant platform scrutiny. His personal channel eventually faced suspension from YouTube due to the nature of the challenge content.
Poirier appeared in Nelk content after what appears to have been a shared plane journey that turned into a candid, unscripted conversation about purpose, mental health, and what keeps men grounded. The crew framed it as a spontaneous deep talk, a sharp departure from their usual prank format. Nelk has a history of crossover content with fighters and athletes, and Poirier's openness gave the segment legs well beyond the channel's usual audience.
Steiny, a member of the extended Nelk crew, publicly promised on camera to charter private jets and fly everyone to Rio de Janeiro if Brazil wins the World Cup. The promise is a classic Nelk-style bold claim designed to generate hype and force an accountability moment if Brazil's result comes through. Whether the bet pays out or not, it creates a built-in high-stakes content moment for the channel down the line.
Nelk was founded by Kyle Forgeard and Jesse Sebastiani, who began posting prank videos out of Canada before relocating and expanding the crew in the United States. The channel gained serious traction in the mid-2010s through public pranks and party-lifestyle content, eventually growing into a full media and consumer goods operation. SteveWillDoIt later joined and became one of the group's most prominent personalities.
Yes, Steve Will Do It's personal YouTube channel was suspended by the platform, with YouTube citing violations of its policies around dangerous and harmful content. The action drew significant attention because his extreme challenge videos had been central to Nelk's appeal and helped grow a large audience before the suspension. He continued appearing in Nelk brand content on the main channel after his personal channel was taken down.
The founding members of Nelk, including Kyle Forgeard, are originally from Canada — Forgeard grew up in Ontario. The group eventually shifted their main operations to the United States, particularly the Los Angeles area, as the channel and the Full Send and Happy Dad businesses scaled up. Despite the move, their Canadian roots surface regularly in the crew's content and dynamic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nelk · YouTube
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