Ndamukong Suh is a retired NFL defensive tackle whose playing career spanned over a decade across franchises including the Detroit Lions, Miami Dolphins, Los Angeles Rams, and Minnesota Vikings.
Total Followers +3.0%
385K
Across YouTube, Instagram
Primary Platform
YouTube
15K followers · 4% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.6K–$13K / IG post
Suh disclosed he had an opportunity to invest alongside the Khosla family during their record-setting purchase of the Seahawks but decided the timing wasn't right.
The National Football Foundation announced Suh as one of 22 inductees in the 2026 class, making him the first Husker player inducted since Zach Wiegert in 2022.
Cizzle Brands (Cboe Canada: CZZL) appointed Suh to its board effective August 7, 2025, citing his role as managing partner of House of Spears Management and his growing real-estate portfolio.
Produced by The Athletic and sponsored by T. Rowe Price, the podcast covers wealth-building and financial literacy for athletes and entrepreneurs, releasing new episodes on Tuesdays and Thursdays.
On the one-year anniversary of his father's passing, Suh posted a retirement statement on social media, honoring his father's final advice to move on from football.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +307 +2.1% | +0 +0.0% | +0 +0.0% | +307 |
| Last 30 days | +736 +5.0% | +11K +2.9% | +0 +0.0% | +11K |
| Last 90 days | +3K +21.7% | +19K +5.0% | +0 +0.0% | +22K |
| Last 365 days | +3K +21.7% | +19K +5.0% | +0 +0.0% | +22K |
Daily follower snapshots from CreatorDB's longitudinal index.
Ndamukong Suh is a retired NFL defensive tackle whose playing career spanned over a decade across franchises including the Detroit Lions, Miami Dolphins, Los Angeles Rams, and Minnesota Vikings. A second overall pick in the 2010 NFL Draft out of the University of Nebraska, he earned multiple Pro Bowl selections for his physically disruptive interior play while simultaneously building a reputation as a serious business operator. Born in Portland, Oregon, to a family of Cameroonian heritage, Suh consistently ran dual tracks as elite athlete and entrepreneur, a combination that now defines his entire content identity.
His platform blends NFL commentary, financial education, and motivational messaging under the guiding theme of 'Engineering Generational Wealth.' He hosts the No Free Lunch Show and runs an invite-only coaching program called The Assignment, positioning himself squarely in the athlete-turned-entrepreneur media lane. His above-average engagement and notably global audience — drawing substantial viewership from India, Brazil, and Indonesia alongside his U.S. base — suggests his finance and mindset content travels well beyond traditional American football fans. As creator demand grows for credible voices bridging sports and personal finance, Suh's dual-identity positioning makes him a natural fit for fintech, real estate, and professional development brand partnerships.
Ndamukong-Suh reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in sport and related categories, Ndamukong-Suh offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ndamukong-Suh's tier (Mid, 385K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Ndamukong Suh won Super Bowl LV as a defensive tackle for the Tampa Bay Buccaneers, who defeated the Kansas City Chiefs in February 2021. It was a career highlight after over a decade as one of the most dominant interior linemen in the league.
Suh was drafted second overall by the Detroit Lions in 2010 and went on to play for the Miami Dolphins, Los Angeles Rams, Tampa Bay Buccaneers, Las Vegas Raiders, Philadelphia Eagles, and Minnesota Vikings — one of the most well-traveled careers of any elite defensive player in modern NFL history. His Minnesota Vikings connection is reflected in the hashtags and football content he regularly posts.
Suh built that reputation largely from a Thanksgiving 2011 incident where he stomped on Green Bay Packers lineman Evan Dietrich-Smith, drawing a suspension. He accumulated multiple fines and suspensions over his career for late hits and aggressive play, making him one of the most penalized but also most feared defensive players of his era.
The No Free Lunch Show is a podcast and content series that Ndamukong Suh hosts, focused on entrepreneurship, financial education, and wealth-building. It reflects his broader brand identity around the idea that lasting wealth requires genuine work, education, and discipline — not shortcuts.
The Assignment Program is an invite-only initiative Suh runs centered on teaching real-world wealth-building strategies, including real estate and investing principles. The exclusive format is intentional — it aligns with his stated mission of "engineering generational wealth through education, experience, and execution" rather than broadcasting generic advice.
Suh has built a portfolio spanning real estate development and broader business ventures, identifying himself publicly as an entrepreneur and investor alongside his athletic career. Much of his content on YouTube and Instagram centers on financial literacy topics, money, and wealth strategy rather than purely football highlights.
Ndamukong Suh played college football at the University of Nebraska, where he became one of the most decorated defensive players in Cornhuskers history before being taken second overall in the 2010 NFL Draft. The #gbr (Go Big Red) hashtag that appears regularly in his social posts is a nod to his Nebraska roots.
Suh was born in Portland, Oregon, and is of Cameroonian descent — his parents emigrated from Cameroon, and his name comes from that West African heritage. He often speaks to his upbringing and cultural background as a driver of his generational wealth mindset.
After a career spanning over a decade across seven NFL franchises and a Super Bowl title, Suh has shifted his public focus heavily toward entrepreneurship, real estate, and financial education. His current content and branding are built around business and wealth-building rather than active football.
Suh has built a combined audience in the Mid-tier range across YouTube and Instagram, with engagement running well above the category average — a strong signal for a former athlete pivoting into business and finance content. His audience skews young, with the majority of followers between 18 and 34 years old.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ndamukong-suh · YouTube
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