Nazliayunus

Nazliayunus posted a 'flawless makeup' tutorial that went viral on TikTok, becoming one of her most widely shared pieces of content and pulling new followers across to her Instagram as well. The tutorial exemplifies her approach to polished, editorial-level makeup that still reads as wearable and achievable, which is a recurring theme across her channel.

Yes, Nazliayunus is an official Armani Beauty partner, and the collaboration appears consistently across her Instagram content. It is one of her highest-profile brand relationships, fitting naturally into her focus on elevated, prestige-tier makeup looks.

Yes, Nazliayunus has partnered with Clarins, tagging paid content with #clarinspartner on Instagram. The collaboration aligns with her broader positioning around luxury skincare and beauty brands rather than drugstore products.

Despite posting almost exclusively makeup and beauty content, Nazliayunus's audience is majority male — a genuinely unusual split for the beauty niche. This is most likely a downstream effect of her viral TikTok content reaching a wide general audience well beyond the core beauty-enthusiast demographic.

Nazliayunus's signature territory is eye makeup — smokey eyes, cool-toned eyeshadow looks, and editorial liner work are staples of her feed. She balances those with no-makeup makeup and glowy, natural-finish tutorials, so her content covers both dramatic and understated ends of the spectrum.

Yes, Nazliayunus has featured Haus Labs (Lady Gaga's cosmetics line) in her content, including the Haus Labs Taupe Tweed liner in her cool-toned eye looks. She typically builds tutorials around multiple prestige brands at once rather than anchoring to a single line.

Yes, Nazliayunus created a dedicated comparison post reviewing the Huda Beauty Ube Cake versus Cherry Blossom setting powders, framing it as a straightforward makeup review. Product-versus-product breakdowns like this sit alongside her tutorial content and help her audience make informed buying decisions.

Yes, Makeup By Mario eyeshadow has appeared in Nazliayunus's looks, particularly in her cooler, more editorial tutorials. She regularly mixes products from multiple high-profile brands within a single look, making her content a useful reference for multi-brand routines.

Nazliayunus is based in New York City, which she references in both her Instagram and TikTok bios. Being NYC-based places her in one of the most active hubs for beauty and fashion content creation in the United States, which is reflected in the polished, editorial feel of her work.

As of late 2026, Nazliayunus's YouTube channel has been effectively inactive for well over a year, with her creative output concentrated entirely on TikTok and Instagram. Her TikTok sees the most frequent uploads and consistently delivers engagement well above the category average.