Nawaf, known online as Nawafxy, is a Saudi Arabian gaming and variety creator based in the Kingdom of Saudi Arabia whose YouTube channel anchors a multi-platform presence reaching roughly two million followers.
Total Followers +0.4%
2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.4M followers · 68% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $2.3K–$5.9K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -199 -0.2% | +0 +0.0% | -199 |
| Last 30 days | +10K +0.7% | -1030 -0.9% | +0 +0.0% | +9K |
| Last 90 days | +31K +2.2% | +0 +0.0% | +0 +0.0% | +31K |
| Last 365 days | +31K +2.2% | +0 +0.0% | +0 +0.0% | +31K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Epic Games Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| EPIC Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Fortnite Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Shein Sponsorship | Sponsored content | YouTube | Jun 2024 | — |
Nawaf, known online as Nawafxy, is a Saudi Arabian gaming and variety creator based in the Kingdom of Saudi Arabia whose YouTube channel anchors a multi-platform presence reaching roughly two million followers. His own channel description frames the operation in personal terms — he posts games he genuinely enjoys, experiments with titles that catch his attention, and layers in casual conversational videos he calls 'سوالف' (everyday chat content). That blend of variety gaming — spanning PvP titles, sandbox experiences, free-to-play games, and comedy-driven montages — alongside lifestyle-adjacent clips gives the channel a broader register than a single-genre gaming page, which helps explain the audience spread across Saudi Arabia, Iraq, Algeria, and Morocco.
The channel punches well above its tier on engagement, running at a multiple of the category median, which signals an audience that interacts rather than passively scrolls — a meaningful distinction for brands evaluating Arabic-language gaming inventory. His sponsor history reflects that positioning: repeated partnerships with Epic Games and Fortnite place him squarely inside the free-to-play gaming ecosystem that dominates the MENA youth market, while a Shein integration suggests brands outside gaming are testing his reach into the 18-to-34 male-skewing demographic. With a TikTok storefront also in play, Nawafxy appears to be gradually building commercial infrastructure around a core that is still predominantly entertainment-led, making him a practical fit for gaming publishers seeking Arabic-language reach and for lifestyle brands willing to work adjacent to that audience.
Nawafxy reaches an audience concentrated in SAU primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. Demonstrated partners include Epic Games and EPIC. Engagement on YouTube runs around 5.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Nawafxy's tier (Macro, 2M combined followers, SAU). Pulled from CreatorDB's category benchmarks.
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His real name is Nawaf — he introduces himself this way directly in his YouTube channel bio, writing 'انا نواف' (I am Nawaf). The 'xy' suffix is a stylistic tag he has kept consistently across all his platforms, including YouTube, Instagram, and TikTok.
Yes, Nawafxy is based in Saudi Arabia, and both his YouTube and Instagram bios list a Saudi (+966) business contact number. His content references local spots like Gong Cha in Jeddah, pointing to the western region of the Kingdom as his home base.
Yes — Nawafxy has had multiple sponsored deals with Epic Games and Fortnite on YouTube, with campaigns running across 2025. He is part of a growing wave of Arabic-speaking gaming creators landing recurring deals within the Fortnite creator partnership program.
Nawafxy teased an upcoming film project with a post captioned 'الفلم قريبا....' (the film coming soon), signaling he is expanding beyond standard uploads into longer or more cinematic content. Full details about the project had not been publicly revealed as of mid-2026.
Nawafxy posted a 'ريميك' (remake) video featuring Majed Al-Hakami, tagging the Saudi creator directly in the caption. Cross-creator collaborations like this are a standard part of how Arabic-language content creators build reach across shared Gulf and broader Arab audiences.
Nawafxy posts both — his YouTube bio explicitly states he uploads games he enjoys and also 'سوالف' (casual conversational or storytelling videos). This blend of gaming and personality-driven content is likely a key reason his engagement rate runs well above the category average.
Yes — Nawafxy's TikTok bio links directly to a store (متجر), indicating he runs a product or merchandise operation alongside his content channels. The specific items stocked in the store are not detailed in his public bios.
Yes, Nawafxy ran a sponsored campaign for Shein on YouTube in mid-2024, using hashtags like #sheinforall and #sheineid as part of the deal. This was a notable crossover for a gaming creator, and it likely tapped the lifestyle-curious segment of his predominantly young male audience.
Yes — Nawafxy's content includes posts tagged with both #squidgame and #squidgame3, confirming he created content tied to the third season of Squid Game. Arabic gaming creators frequently weave major entertainment IP moments into their YouTube and short-form output to capture search and trending traffic.
The largest share of Nawafxy's audience comes from Saudi Arabia, followed by Iraq and Algeria, reflecting his Arabic-language content and Gulf-region roots. He also draws a meaningful portion of viewers from the wider Arab world and Arab communities abroad, including the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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