United States
The @nature handle on Instagram is among the most coveted usernames on the platform, and it operates as a content hub aligned with Nature Portfolio, the Springer Nature scientific publishing brand.
Total Followers -0.1%
10.4M
Across Instagram, YouTube
Primary Platform
10.4M followers · 100% of audience
Engagement
5.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $104K–$228K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -3115 -0.0% | +0 +0.0% | +0 +0.0% | -3115 |
| Last 30 days | -12461 -0.1% | +100 +0.6% | +0 +0.0% | -12361 |
| Last 90 days | -45690 -0.4% | +306 +1.8% | +0 +0.0% | -45384 |
| Last 365 days | -45690 -0.4% | +306 +1.8% | +0 +0.0% | -45384 |
Daily follower snapshots from CreatorDB's longitudinal index.
The @nature handle on Instagram is among the most coveted usernames on the platform, and it operates as a content hub aligned with Nature Portfolio, the Springer Nature scientific publishing brand. Rather than functioning as a traditional creator account, it serves as a curated gallery of wildlife photography, natural science imagery, and science communication — drawing on credited contributions from photographers and videographers around the world. Recent posts span rare leopard-and-black-panther sightings captured by wildlife photographer Shaaz Jung, elephant bathing sequences, hummingbird portraits, and adventure footage from locations like Corsica, all stitched together by a consistent visual standard and an enthusiastic, community-facing caption voice.
The audience skews slightly female and clusters heavily in the 18-to-34 age range, with a predominantly US-based following and meaningful reach into the UK, Canada, and India — a footprint consistent with science-curious, internationally minded consumers. The hashtag ecosystem — #womeninstem, #inspiringwomeninscience, #natureawards, #academicjournals — makes clear that the account's identity extends beyond passive wildlife appreciation into active promotion of scientific careers and academic publishing. Engagement sits well above the category median for an account of this scale, reflecting an audience that actively interacts rather than passively scrolls. That combination of premium handle recognition, high-quality curated imagery, and science-community credibility positions this account as an unusually strong fit for brands operating at the intersection of sustainability, education, and environmental advocacy.
Na.ture. reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a nature creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 5.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows nature content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in nature and related categories, Na.ture. offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Na.ture.'s tier (Mega, 10.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The @nature Instagram account regularly uses hashtags like #NaturePortfolio, #AcademicJournals, #PublishingCareer, and #NatureAwards — all closely associated with Springer Nature's family of scientific publications. The account appears to serve as a content hub that blends stunning wildlife photography with science communication aligned with the Nature Portfolio publishing brand.
Wildlife photographer @shaazjung captured an extraordinarily rare moment of a leopard and a melanistic leopard — commonly called a black panther — together in the wild, which @nature shared with its audience. Sightings of both animals together in the same frame are considered among the rarest events in wildlife photography, and the image attracted widespread attention across the conservation and science communities.
@shaazjung is a celebrated Indian wildlife filmmaker and photographer who became internationally known for spending years in Karnataka's forests to document a melanistic leopard nicknamed Saya. @nature features his work because it captures scientifically significant and visually extraordinary moments in the natural world that align with the account's mission of showcasing the best of nature.
Nature Portfolio is the umbrella brand for Springer Nature's suite of leading scientific journals, including Nature, Nature Medicine, Nature Climate Change, and dozens of other specialist titles. @nature uses the #NaturePortfolio hashtag to connect its content to that broader academic and scientific ecosystem, signaling its role as more than a simple wildlife photography page.
@nature regularly uses hashtags including #WomenInSTEM, #InspiringWomenInScience, and #WomenEmpowerment, reflecting an ongoing commitment to spotlighting female scientists and researchers. This focus is consistent with editorial programs run under the Nature Portfolio brand that specifically promote diversity and inclusion within the global scientific community.
The Microbiome Accelerator is a program run through the Nature Portfolio that supports early-career researchers working in microbiome science, providing grants and public visibility for their work. Its appearance in @nature's hashtags reflects the account's function as an amplifier for scientific initiatives beyond just wildlife imagery.
Karnataka is a state in southern India that hosts some of the subcontinent's most biodiverse wildlife reserves, including Kabini and Nagarhole National Park. @nature tags Karnataka in connection with rare wildlife photography — most notably @shaazjung's long-running documentation of the black panther of Karnataka's forests, which became one of the most celebrated wildlife stories in recent years.
@nature's feed features a curated mix of wildlife from around the world, with a strong focus on large mammals like elephants and big cats, as well as birds such as Anna's Hummingbird and dramatic landscape encounters like canyoning in Corsica. The account regularly credits and amplifies independent wildlife photographers and photo tour operators, making it a discovery platform for nature photography talent.
@nature has surpassed 10 million followers on Instagram, placing it firmly in the Mega tier of creator and brand accounts. Its engagement rate runs several times above the typical brand category median, which is unusual at that follower scale and suggests the audience is genuinely invested in the content rather than passively following.
@nature maintains a YouTube presence focused on natural science education, academic history, and science communication — a complement to the visually driven Instagram content. The YouTube channel is significantly smaller than the Instagram account, positioning it as a deeper-dive resource for audiences who want more context beyond a single photograph or caption.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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