Data refreshed Oct 2, 2026 · 11:22 AM UTC
History & Nature United Kingdom

Nationaltrust

Full Creator Stats Live · Updated 2026-10-02

The National Trust is one of the United Kingdom's foremost conservation charities, founded in 1895 to protect historic houses, gardens, coastlines, and countryside for public benefit across England, Wales, and Northern Ireland.

NicheHistory & Nature TierMacro Engagement3.5%

Total Followers +0.7%

1.7M

Across Instagram, TikTok

Primary Platform

YouTube

1.5M followers · 89% of audience

Engagement

3.5%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $18K–$42K / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-10-02
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 1,515,279 +9K 3.5% 6.3 3 days ago
TikTok 191,900 +3K 6.7% 1.9 1 day ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days +3K +0.2% +1K +0.7% +0 +0.0% +4K
Last 30 days +9K +0.6% +3K +1.6% +0 +0.0% +12K
Last 90 days +30K +2.0% +27K +14.2% +0 +0.0% +57K
Last 365 days +30K +2.0% +27K +14.2% +0 +0.0% +57K

Audience Demographics

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-41721389K820K1.3M1.7M Oct 5Jan 3Apr 3Jul 3Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Nationaltrust

The National Trust is one of the United Kingdom's foremost conservation charities, founded in 1895 to protect historic houses, gardens, coastlines, and countryside for public benefit across England, Wales, and Northern Ireland. On social media, the organisation has built a macro-scale following by translating its estate-wide mission into content spanning Tudor history, coastal ecology, climate resilience advocacy, and atmospheric glimpses of Britain's most celebrated landscapes. Its approach blends heritage storytelling — including coverage of culturally charged moments such as the illegal felling of the Sycamore Gap tree at Hadrian's Wall — with environmental campaigns around issues like seagrass restoration and wildfire policy.

The audience skews notably young and female, suggesting the National Trust's digital channels are reaching a demographic considerably younger than its traditional membership base — a meaningful strategic shift for the charity. Strong engagement rates, especially on TikTok, indicate content that resonates well beyond passive scrolling, and the substantial US share of followers reflects genuine international appetite for British heritage and countryside content. Rather than conventional influencer sponsorships, the National Trust's social presence operates as an awareness and advocacy platform, positioning it as a compelling institutional partner for brands and bodies aligned with conservation, sustainable tourism, and cultural stewardship.

Brand fit

Why brands partner

Nationaltrust reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a travel creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in travel and related categories, Nationaltrust offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Nationaltrust's tier (Macro, 1.7M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What happened to the Sycamore Gap tree on National Trust land?

The iconic Sycamore Gap tree, which stood beside Hadrian's Wall on National Trust-managed land in Northumberland, was illegally felled in late September 2023. The tree had been one of England's most photographed landmarks and its destruction caused widespread public grief. The National Trust has since been working to propagate saplings grown from the original tree's seeds, aiming to preserve its genetic legacy for future generations.

Is the National Trust a government department or an independent charity?

The National Trust is an independent conservation charity, not a government agency or department. Founded in 1895, it operates under its own legislation — the National Trust Acts — which gives it a unique legal standing and genuine independence from ministerial control. This surprises many people who assume it is part of the official heritage establishment alongside bodies like Historic England.

Does the National Trust cover Scotland or is that a different organisation?

The National Trust operates in England, Wales, and Northern Ireland — Scotland is served by the entirely separate National Trust for Scotland, which is its own legally and operationally independent charity. The two organisations share similar conservation missions but are not the same body and have separate memberships. Cross-membership arrangements do exist for visitors who want access to properties in both.

What Tudor houses and estates does the National Trust look after?

The National Trust cares for a number of significant Tudor and Elizabethan properties, including Hardwick Hall in Derbyshire — an exceptional late-16th-century house — and Lacock Abbey in Wiltshire, which has medieval and Tudor origins. Their social channels regularly surface Tudor history content, from the architecture of these grand estates to the stories of the families who lived in them. Hashtags like #tudorhistory are a consistent part of how they reach history enthusiasts online.

What is the National Trust's seagrass restoration project about?

The National Trust has been involved in seagrass restoration as a core part of its climate resilience work, with projects along the Welsh coast and at sites like Studland Bay in Dorset. Seagrass meadows capture carbon, stabilise seabeds, and provide critical habitat for marine life, making them a priority in nature recovery efforts. The Trust uses its social platforms to raise public awareness of why these underwater ecosystems matter and what threatens them.

What is Studland Bay and why is the National Trust so involved there?

Studland Bay is a stretch of coastline and heathland in Dorset that the National Trust manages as part of its coastal estate. It is home to rare wildlife — including all six of the UK's native reptile species — and features dunes, heathland, and a popular beach. The Trust has also been actively working to protect the bay's seagrass beds, which face pressure from boat anchoring and other human activity.

What is the National Trust wildfire petition they keep linking to on TikTok?

The National Trust's TikTok bio has featured a direct link to a wildfire petition focused on the growing threat of wildfires to UK heathlands, moorlands, and other habitats the Trust manages. Increasingly dry and warm conditions linked to climate change have raised the risk of damaging fires across protected landscapes. The petition calls for stronger national action to reduce wildfire risk and protect these irreplaceable natural ecosystems.

Does the National Trust manage the River Wey?

Yes, the National Trust manages the River Wey Navigation in Surrey, one of the earliest navigable river systems in England, with its history stretching back to the 17th century. The Trust maintains the locks, towpaths, and surrounding countryside along this historic waterway. It is one of the lesser-known but genuinely significant sites in the Trust's portfolio, sitting alongside its famous stately homes and coastal nature reserves.

Who actually funds the National Trust if it isn't a government body?

The National Trust is primarily funded through membership subscriptions, admission fees to its properties, donations, and charitable legacies left by supporters. Membership income from its millions of paying members across the UK is its largest single revenue stream. It does not receive regular government grants, though it can access public funding for specific conservation and nature recovery programmes.

How many followers does the National Trust have across social media?

The National Trust has built a following of well over a million on Instagram alone, making it one of the most-followed conservation charities in the UK on social media. Its engagement rate runs notably above the category average, reflecting how strongly audiences connect with its content about heritage, nature, and British landscapes. It is also active and growing on TikTok, where short-form content about nature and history campaigns has found a younger audience.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 2, 2026, 11:22 AM UTC · Slug: nationaltrust

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