Nathanhodgson.Ai is a creator with a presence on Instagram (145,933 followers), TikTok (145,900 followers), based in —.
Total Followers +4.7%
292K
Across Instagram, TikTok
Primary Platform
YouTube
146K followers · 50% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.9K–$7.3K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +423 +0.3% | +2K +1.6% | +0 +0.0% | +3K |
| Last 30 days | +1K +1.0% | +12K +8.5% | +0 +0.0% | +14K |
| Last 90 days | +12K +8.2% | +31K +21.0% | +0 +0.0% | +42K |
| Last 365 days | +12K +8.2% | +31K +21.0% | +0 +0.0% | +42K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Anthropic AI / Tech | Sponsored content | YouTube | Long-term | — |
| Google AI / Tech | Sponsored content | YouTube | Long-term | — |
| Meta AI / Tech | Sponsored content | YouTube | Long-term | — |
| OpenAI AI / Tech | Sponsored content | YouTube | Long-term | — |
| Xero SaaS / Finance | Long-term partnership | TikTok | Long-term | — |
| Glance AI / Tech | Long-term partnership | TikTok | Long-term | — |
Nathanhodgson.Ai is a creator with a presence on Instagram (145,933 followers), TikTok (145,900 followers), based in —. Their content sits in the ai & productivity space. Their YouTube bio reads: "• Daily tips & tools to master AI & 10x your productivity • Worked with Google, Meta, OpenAI, Anthropic • hello@nathanhodgson.co.uk • AI community👇🏼". The full audience and engagement breakdown is below.
Nathanhodgson.Ai reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward AI / Tech, SaaS / Finance, a clear signal of fit for brands in those categories. Demonstrated partners include Anthropic and Google. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in AI / Tech and related categories, Nathanhodgson.Ai offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nathanhodgson.Ai's tier (Mid, 292K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Nathan Hodgson states in both his Instagram and TikTok bios that he has worked with Google, Meta, OpenAI, and Anthropic, positioning him as a creator with direct industry experience rather than someone purely covering AI from the outside. His content reflects this, including breakdowns of official Anthropic resources like the Claude Code prompt library and structured Claude learning paths that most creators don't surface. This background is a core part of his credibility pitch to an audience looking for practitioner-level AI guidance.
The Claude Council is a prompting technique Nathan Hodgson shares that stops Claude from acting as an uncritical yes-man by spinning up five distinct AI advisors who each challenge a problem from different angles. Instead of receiving one agreeable answer, you get structured, competing perspectives that lead to stronger decisions. It's one of his signature Claude-specific tips and a good example of the advanced prompting workflows he regularly publishes.
Nathan Hodgson highlighted a free, open-source GitHub repository called I Have ADHD that reworks AI responses to be shorter and more direct, putting the actual answer before any explanation or filler. It's aimed at people who find standard AI outputs too verbose to act on quickly. Surfacing free, immediately usable tools like this is a consistent pattern in his content and a big driver of his engagement.
Nathan Hodgson demonstrated a workflow where Claude rewrites a CV to match a role and then applies to matching jobs on the user's behalf, which is an example of agentic AI — the model taking real-world actions rather than just generating text. This type of hands-on, practical demonstration is central to his content style and is why his audience skews toward people actively trying to use AI, not just learn about it. Compatibility depends on the job platform, but the video generated significant discussion across his community.
Nathan Hodgson is an official Xero partner, meaning he has a formal sponsored or affiliate relationship with the cloud accounting software. He tags content with #xeropartner, suggesting he covers Xero in the context of AI-powered business workflows and financial automation. It's a natural fit given his audience's strong interest in using AI to run or build businesses more efficiently.
Nathan Hodgson is a Glance partner, as shown by the #glancepartner hashtag appearing in his content. Glance is an AI-powered lock screen and personalized content discovery platform, making it an on-brand partnership for a creator whose audience lives and breathes AI-integrated products. Partnerships like this sit alongside his Xero deal as examples of the brand relationships he maintains across his channels.
Nathan Hodgson's direct working relationship with Anthropic gives him closer access to official resources — including the Claude Code prompt library and Anthropic's structured learning paths — that most AI creators don't have early visibility into. He does cover ChatGPT and the broader AI tool landscape, but Claude-specific workflows like the Claude Council technique are a deliberate differentiator for his channel. For his audience, this means they get practitioner-grade Claude tips rather than surface-level comparisons.
Nathan Hodgson promotes an AI business community pitched around the idea of helping people start and grow an AI-first business, which he links directly from his TikTok and Instagram bios. It's aimed at people who want to turn AI productivity skills into income streams or full businesses, which complements his broader "10x your productivity" content angle. His audience demographic — heavily weighted toward 18-to-34-year-olds — aligns closely with people exploring AI entrepreneurship.
Nathan Hodgson's public contact email uses a .co.uk domain, strongly indicating he is based in the United Kingdom. Despite being UK-based, the majority of his audience is in the United States, which is common for English-language AI and productivity creators who reach a global audience through YouTube and short-form video.
Nathan Hodgson posts across YouTube, Instagram, and TikTok under the handle @nathanhodgson.ai. His TikTok has been his fastest-growing platform recently, with engagement running well above the category average across both short-form channels. YouTube is his primary platform, where he goes deeper on AI workflows than the quick-tip format of his Reels and TikToks.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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