United States
Nathan Gotch is a US-based SEO practitioner and educator who built his public profile through Gotch SEO, an agency he founded before pivoting toward digital education and software.
Total Followers +0.0%
127K
Across YouTube
Primary Platform
YouTube
127K followers · 100% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Mid
The book, aimed at business owners and SEO professionals adapting to AI-driven search, is available September 2026. Gotch is hosting a free live Zoom training on September 22 to coincide with the launch.
The SEO IRL conference is scheduled for October 6–7 in Toronto, Canada. Gotch is listed among a roster of prominent SEO industry speakers.
The training program was retooled under the Search OS name to cover AI Overviews, Google AI Mode, and generative engine optimization alongside traditional SEO.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 127,000 | +0 | 4.8% | 0.9 | 4 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +1K +0.8% | +0 +0.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +0.8% | +0 +0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Nathan Gotch is a US-based SEO practitioner and educator who built his public profile through Gotch SEO, an agency he founded before pivoting toward digital education and software. Operating under the handle @nathangotch, he has established himself as a reliable voice in the search engine optimization space, producing tutorial-heavy YouTube content that tracks Google algorithm updates, keyword research methodology, and the emerging intersection of SEO with generative AI. His channel output — masterclasses, update breakdowns, and career guidance for freelance consultants — reflects a practitioner-first style grounded in applied experience rather than theory. He is also the author of The SEO Entrepreneur and co-founder and CEO of Rankability, an AI-powered SEO platform, which gives his content a product-ecosystem context that distinguishes him from pure educators.
Nathangotch reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward SEO Software / SaaS, SEO Education / Agency, a clear signal of fit for brands in those categories. Demonstrated partners include Rankability and Gotch SEO. Engagement on YouTube runs around 4.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in SEO Software / SaaS and related categories, Nathangotch offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nathangotch's tier (Mid, 127K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes. Nathan Gotch is the co-founder and CEO of Rankability, an SEO platform. He built the tool to complement the practical SEO and AI-driven strategies he teaches across his YouTube channel and training programs.
Yes. Nathan Gotch authored The SEO Entrepreneur, a book aimed at people looking to build a business around search engine optimization. It aligns closely with the freelance and agency-focused SEO content he publishes on YouTube.
Nathan Gotch teaches a three-step framework he calls Optimize → Create → Distribute. The process is designed to help businesses strengthen their brand's visibility, credibility, and presence across the web using a combination of traditional SEO and AI-driven tactics.
Nathan Gotch has directly addressed the debate between SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) in his content, framing it around which approaches are likely to have lasting impact. His live training on getting AI to recommend your business is a direct extension of that conversation.
Yes. Nathan Gotch covers the freelance SEO consulting path specifically, including how to approach it strategically rather than just picking up random clients. This reflects his broader focus on SEO as a viable business model, not just a marketing tactic.
It is a free live training Nathan Gotch hosts through his website, nathangotch.com, focused on making a business visible and credible enough that AI tools actively recommend it. The training is a practical walkthrough of his AI SEO process for business owners and marketers.
Yes, covering Google algorithm and spam updates is a core part of his YouTube content. He regularly publishes timely breakdowns of major Google changes, framing them around what practitioners and business owners should actually do differently.
Nathan Gotch published a comprehensive keyword research masterclass aimed at covering the full process as it stands in the current SEO landscape. It is one of his longer-form educational videos and fits his pattern of producing in-depth tutorials rather than quick-tip content.
His audience skews heavily male and spans a wide age range, with a strong concentration of working-age professionals — particularly those in the 25–44 bracket who are likely running businesses or careers in digital marketing. The channel draws primarily from the US, with meaningful viewership from the UK, Canada, and India.
Nathangotch has built an audience well into the six-figure subscriber range on YouTube, placing him in the Mid-tier creator category. His engagement rate runs well above the category average, which reflects a highly active niche audience rather than casual viewers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nathangotch · YouTube
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