Brazil
Nathalia Arcuri is a Brazilian journalist-turned-entrepreneur and the founder of Me Poupe!, a personal finance media brand built on the premise that financial education in Brazil had a language problem — too technical and too disconnected from everyday life.
Total Followers +0.1%
11.3M
Across YouTube, Instagram
Primary Platform
YouTube
7.7M followers · 68% of audience
Engagement
7.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $43K–$101K / IG post
Nathalia Arcuri drove the largest digital engagement among ambassadors of OLITEF (Olimpíada do Tesouro Direto de Educação Financeira), a national initiative by Brazil's Tesouro Nacional and B3 targeting middle- and high-school students.
Arcuri revealed she is expecting her first child with partner Lucas Pugliessa in a video marking six months of their relationship, generating wide coverage across Brazilian media.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -360 -0.0% | +0 +0.0% | -360 |
| Last 30 days | +10K +0.1% | +1K +0.0% | +0 +0.0% | +11K |
| Last 90 days | +10K +0.1% | +14K +0.4% | +0 +0.0% | +24K |
| Last 365 days | +10K +0.1% | +14K +0.4% | +0 +0.0% | +24K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Cuponomia Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Webull Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Mercado Bitcoin Sponsorship | Sponsored content | YouTube | Jun 2024 | — |
Nathalia Arcuri is a Brazilian journalist-turned-entrepreneur and the founder of Me Poupe!, a personal finance media brand built on the premise that financial education in Brazil had a language problem — too technical and too disconnected from everyday life. Her approach replaces jargon with conversational humor, self-deprecating storytelling, and practical guides for people living paycheck to paycheck. Content like step-by-step credit card debt walkthroughs and real-money comparisons of Treasury instruments reflects a hands-on style that separates her from more theoretical finance voices. She also authored a bestselling personal finance book under the Me Poupe! brand, extending her reach well beyond YouTube.
Her audience spans a wide age range — with notable representation among the 45-and-older bracket alongside younger millennials — suggesting her accessible tone resonates across generations historically underserved by traditional financial media. A near-even gender split is uncommon for personal finance content and reflects her deliberately inclusive framing. Sponsors such as Mercado Bitcoin and Webull confirm strong fintech positioning, while Cuponomia reinforces her savings-minded audience profile. With engagement running well above category norms and a consistent publishing cadence, Me Poupe! is a durable platform and a strong fit for fintech and consumer finance brands targeting Portuguese-speaking markets.
Nathaliaarcuri reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include Cuponomia and Webull. Engagement on YouTube runs around 7.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in finance and related categories, Nathaliaarcuri offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nathaliaarcuri's tier (Mega, 11.3M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Me Poupe" is a Portuguese phrase meaning "Save me" — as in, save me from financial chaos — but it's also a wordplay on "poupar," the verb for saving money. Nathalia Arcuri built an entire media brand around this double meaning, turning it into one of Brazil's most recognized personal finance platforms.
Yes. Nathalia Arcuri authored "Me Poupe! 10 passos para nunca mais faltar dinheiro no seu bolso", which became a bestseller in Brazil. The book carries her YouTube philosophy of explaining personal finance without jargon, covering budgeting, debt elimination, and investing in plain, direct language.
Nathalia Arcuri has a background in journalism, not a traditional finance or economics degree. She used her communication skills to translate complex financial topics into accessible content, which is a key reason the Me Poupe channel resonates with millions of Brazilians who feel intimidated by conventional financial advice.
MePoupe+ is Nathalia Arcuri's premium membership community, offering exclusive content, courses, and tools that go deeper than the free YouTube videos. She promotes it directly in her Instagram bio with a discount link, positioning it as the next step for viewers who are ready to actively work on their finances rather than just watch.
Yes — Mercado Bitcoin, one of Brazil's largest cryptocurrency exchanges, has sponsored content on her YouTube channel. The partnership fits her audience of Brazilians actively exploring investment options beyond traditional savings accounts like the Tesouro Direto.
One of her most prominent videos lays out what she calls an "intelligent method" to zero a credit card balance — a step-by-step approach she tested on herself and confirmed works. Her content consistently frames credit card debt as something to eliminate before moving on to investing.
She produced a direct comparison between Tesouro Reserva and Tesouro Selic, investing R$9,000 of her own money to test both in practice. Rather than a single answer, her channel breaks down which option suits which financial goal — emergency fund versus longer-horizon saving.
Webull, an international investment and brokerage platform, has sponsored content on her YouTube channel. The partnership aligns with her core audience of Brazilians who are either beginning to invest or looking for new platforms to grow their money — themes she returns to constantly across her content.
The Me Poupe YouTube channel has grown to over 7 million subscribers, placing Nathalia Arcuri firmly in the Mega tier and among the largest finance and education channels in Brazil. Her engagement runs well above the category average, which is rare at that scale and reflects a genuinely active, returning audience.
Her primary platform is YouTube, where Me Poupe has built its largest following, with Instagram as a strong secondary channel under the same @mepoupe handle. Both platforms funnel her audience toward MePoupe+, her premium subscription service for deeper financial guidance.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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