United States
Natasha Willis is a US-based digital marketing strategist best known as the CEO and co-founder of School of Bots, an education and consulting brand built around conversational marketing on Instagram.
Total Followers +4.8%
89K
Across YouTube, Instagram
Primary Platform
YouTube
23K followers · 26% of audience
Engagement
6.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.3K–$3.3K / IG post
Appeared on episode 1108 of The Kelly Roach Show to break down what's working on Instagram in 2026, covering DM funnel structures, ManyChat optimizations, and blending organic content with paid ads.
ManyChat's official blog featured Natasha Willis and School of Bots, detailing how her psychology-backed DM funnel framework has been tested on 3,000+ Instagram accounts to qualify leads and drive automated sales.
Natasha Willis joined Jay Clouse's Creator Science podcast to share how School of Bots drives email list growth and revenue for clients like Tori Dunlap and Jenna Kutcher using automated DM systems.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +101 +0.4% | +20 +0.0% | +0 +0.0% | +121 |
| Last 30 days | +3K +15.1% | +839 +1.3% | +0 +0.0% | +4K |
| Last 90 days | +3K +15.1% | +984 +1.5% | +0 +0.0% | +4K |
| Last 365 days | +3K +15.1% | +984 +1.5% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| School of Bots Marketing / Education | Founder / owned brand | Long-term | — | |
| ManyChat Marketing Technology | Long-term partnership | Long-term | — |
Natasha Willis is a US-based digital marketing strategist best known as the CEO and co-founder of School of Bots, an education and consulting brand built around conversational marketing on Instagram. Her work centers on ManyChat automation and chatbot-driven sales funnels — a specialized corner of the creator-educator space that blends practical marketing instruction with agency-level results. Her firm's client roster, which includes recognizable names like Codie Sanchez, Russell Brunson, Amy Porterfield, and brands such as Nike, SoFi, and Mindvalley, has lent her credibility that mainstream B2B media outlets including Forbes, Entrepreneur, and Inc. have picked up on, giving her an authority signal well beyond what raw follower counts would suggest.
Willis distributes her content across YouTube and Instagram, with YouTube showing notably faster growth momentum and an above-average engagement rate — roughly four times the category median — indicating a tightly self-selected audience of business owners, agency operators, and serious creators rather than casual browsers. Her audience skews male and spans the 25–44 working-professional demographic, with heavy US concentration and secondary reach into the UK, India, and Canada. Hashtag usage around chatbots, conversational marketing, and Instagram strategy maps cleanly onto SaaS tools, marketing platforms, and B2B software as natural sponsor categories. As Instagram's algorithm continues to reward automation-assisted engagement, Willis's positioning as an educator-practitioner at the intersection of content and conversion puts her well ahead of generalist social media coaches competing in the same how-to space.
Natashatwillis sits squarely in the B2B digital marketing and MarTech space, making her a natural fit for SaaS platforms, marketing automation tools, and business education brands seeking reach among practitioner-level audiences. Her content centers on Instagram monetization strategy, chatbot marketing, and conversational marketing — territory that directly attracts founders, agency owners, and growth-focused marketers. The audience skews heavily male and concentrates in prime working-age brackets, with roughly three-quarters based in the United States, giving sponsors a commercially active, English-speaking base. Engagement runs well above category norms on YouTube, suggesting an audience that actively applies her advice — a quality signal sponsors value over passive viewership. Content cadence is moderate, with Instagram more active than YouTube, though both channels reflect deliberate positioning rather than high volume. Given her co-founding role with School of Bots and prominent use of ManyChat-adjacent hashtags, a platform deal with ManyChat or a comparable marketing automation tool is highly plausible — if not already in place. CRM software, email marketing SaaS, and online business education platforms represent the next logical sponsor tier for this creator.
Benchmark estimates for a creator at Natashatwillis's tier (Micro, 89K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
School of Bots is a marketing firm and education brand co-founded by Natasha Willis that specializes in Instagram chatbot automation and conversational marketing. The company helps businesses and creators set up automated messaging systems — primarily through tools like ManyChat — to convert their existing Instagram content into direct revenue.
Natasha Willis's YouTube channel focuses specifically on helping creators and business owners monetize their Instagram content without posting more — her angle is about working smarter with what you already have. Her tutorials cover Instagram DM automation, chatbot funnels, ManyChat setup, and conversational marketing strategies.
ManyChat is an Instagram and Facebook automation tool that lets accounts send automated DM replies based on triggers like comments or story interactions. Natasha Willis is one of the most prominent educators around ManyChat-based strategies, teaching her audience how to use it to drive sales directly from Instagram without a traditional sales team.
Yes, according to her own bio and public claims, her marketing firm School of Bots has worked with major brands including Nike and SoFi, alongside well-known creators and entrepreneurs like Codie Sanchez, Russell Brunson, and Amy Porterfield. These names appear in her YouTube channel description as examples of top-performing clients.
Natasha Willis has publicly named clients including Codie Sanchez, Russell Brunson, Amy Porterfield, Nike, SoFi, and Mindvalley among the 4,000+ businesses her firm has served. These are positioned as the top Instagram accounts in their respective niches, used to demonstrate what School of Bots strategies can achieve at scale.
Yes, Natasha Willis references press coverage from Forbes, Entrepreneur, and Inc. magazine in her YouTube channel bio, indicating she has been recognized in mainstream business media for her work in Instagram marketing and chatbot automation. This coverage aligns with her firm's claimed revenue results for clients.
Natasha Willis attributes the over $103 million in client revenue to her conversational marketing systems — specifically automated Instagram DM funnels built using tools like ManyChat. The core idea is that most creators and brands leave money on the table in their Instagram comments and stories, and her systems capture and convert that latent audience automatically.
Her core pitch is that creators and businesses can multiply their Instagram revenue without creating more content, simply by adding automated DM sequences to the posts they already publish. Rather than driving followers to a link in bio and hoping they convert, her method uses chatbot triggers on comments and replies to guide followers directly into a sales conversation.
Her audience skews heavily male and spans a wide age range from young adults through to people in their mid-forties and beyond, with the majority based in the United States. Her followers tend to be entrepreneurs, marketing agency owners, coaches, and social media managers looking to build revenue systems around Instagram rather than just grow follower counts.
Natasha Willis is primarily active on YouTube and Instagram, with YouTube being her fastest-growing platform and Instagram being her larger established audience. Her YouTube content tends to be tutorial-style education, while her Instagram presence centers on quick tips and behind-the-scenes content tied to the School of Bots brand.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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