Brazil
Natan por Aí is a Brazilian entertainment creator who built a massive YouTube following primarily through high-frequency short-form content.
Total Followers +6.2%
53.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
47.3M followers · 88% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $22K–$52K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1.1M +2.4% | +0 +0.0% | +0 +0.0% | +1.1M |
| Last 30 days | +3.3M +7.0% | +1K +0.1% | +0 +0.0% | +3.3M |
| Last 90 days | +10.8M +22.9% | -11049 -0.6% | +0 +0.0% | +10.8M |
| Last 365 days | +10.8M +22.9% | -11049 -0.6% | +0 +0.0% | +10.8M |
Daily follower snapshots from CreatorDB's longitudinal index.
Natan por Aí is a Brazilian entertainment creator who built a massive YouTube following primarily through high-frequency short-form content. His handle — 'por Aí' meaning 'around' or 'out and about' in Portuguese — signals a roaming, spontaneous style built around physical challenges, pranks, social experiments, and celebrity access segments. A recent video entering footballer Vinícius Jr.'s home exemplifies his knack for high-visibility stunts that bridge pop entertainment with Brazil's football-obsessed culture. He publishes on a near-daily cadence across platforms, with YouTube commanding the overwhelming majority of his cross-platform reach by a wide margin.
His audience skews sharply young — the large majority falling in the 18-to-24 bracket — and is concentrated almost entirely in Portuguese-speaking markets, with Brazil accounting for the bulk of viewership. This demographic profile makes him a strong vehicle for youth-oriented consumer brands, and his engagement rate running well above the category median for a creator at his scale is a meaningful signal of genuine audience connection. Partnerships with OneFootball point to growing crossover between his entertainment brand and sports media. As short-form consumption continues to expand in Brazil, Natan por Aí is positioned as a primary access point for brands targeting young Portuguese-speaking audiences at scale.
Natan por Aí reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sports / Media, a clear signal of fit for brands in those categories. Demonstrated partners include OneFootball. Engagement on YouTube runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Natan por Aí's tier (Mega, 53.5M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Yes — one of his most-talked-about recent videos shows Natan entering Vinicius Jr's house and hunting for the official 2026 World Cup sticker album, tying celebrity access directly to the tournament fever gripping Brazil. It's a strong example of how he blends real-world stunts with pop-culture moments to generate massive traction on YouTube.
In Portuguese, por aí means roughly 'out and about' or 'around.' The name captures the spirit of his channel — following Natan as he ventures into situations, visits notable places, and does things most people only imagine. It frames him as an everyman adventurer rather than a studio-based entertainer.
Based on his consistent use of the #onefootball and #onefootballtv hashtags alongside paid-partnership tags, OneFootball TV appears among his named brand collaborations. The deal fits naturally with his football-themed content, including his World Cup sticker-album hunt inside Vini Jr's home and dedicated Copa do Mundo Shorts.
Natan's grandmother has become a recurring and fan-favorite character in his content, most notably in the 'Grandma Aura' video. She represents the warm, family-centered side of his channel, and Brazilian fans frequently search for her appearances, making her one of the more recognizable supporting figures in his universe.
Aura farming is a Brazilian internet trend where creators do bold, cool, or socially impressive things to build up their perceived charisma and social status — their 'aura.' Natan has leaned hard into this format, posting aura-farming content that resonates especially well with his core 18-to-24-year-old audience and generates strong short-form engagement.
Yes — the 2026 FIFA World Cup is a running theme on his channel, visible in hashtags like #acopapramim ('a Cup for me') and in his visit to Vinicius Jr's house. This positions him as a natural fit for football-adjacent brand campaigns, and his OneFootball partnership reflects exactly that kind of World Cup-season alignment.
His catalog mixes light pranks, physical challenges, and celebrity-access stunts — titles like 'I Swapped the Products!' and 'Don't Fall!' sit alongside videos where he enters famous people's homes or navigates everyday situations gone wrong. The variety keeps his content appealing to a broad audience that skews young and is nearly evenly split between male and female viewers.
Commercial inquiries for Natan por Aí go through Agência Curta, the Brazilian creator-management agency listed in his TikTok bio. For a Mega-tier creator of his scale, that kind of dedicated agency representation typically means bundled multi-platform campaigns rather than one-off sponsored posts.
With well over 45 million YouTube subscribers and strong month-over-month growth, Natan por Aí ranks among the largest Brazilian YouTube channels by audience size. His engagement also runs more than double the category median, which is unusually strong for a creator operating at that scale.
Beyond YouTube — his primary home — Natan also posts regularly on TikTok and Instagram, with his audience heavily concentrated in Brazil across all three. YouTube carries the bulk of his following, but his TikTok activity keeps him visible in the short-form space where a lot of his younger fans first discover him.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@natanporai · YouTube
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