Natalia Liberati is an Italian lifestyle and home-decor creator based in Italy, active across Instagram, TikTok, and YouTube under her own name.
Total Followers +0.3%
452K
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
60K followers · 13% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.5K–$13K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +102 +0.2% | +201 +0.9% | -148 -0.0% | +155 |
| Last 30 days | +813 +1.4% | +1K +5.6% | -812 -0.2% | +1K |
| Last 90 days | +3K +5.5% | +3K +14.6% | -1218 -0.3% | +5K |
| Last 365 days | +3K +5.5% | +3K +14.6% | -1218 -0.3% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
Natalia Liberati is an Italian lifestyle and home-decor creator based in Italy, active across Instagram, TikTok, and YouTube under her own name. She positions herself as "la tua amica senza filtri" — your unfiltered friend — a tone that runs through her content mix of beauty tutorials, self-care routines, what she calls Pinterest-style outfit inspiration, and home-styling walkthroughs. Her channel covers a broad but cohesive domestic aesthetic: cozy bedroom makeovers, heatless hair methods, autumn wardrobe basics, and candid family moments framed under hashtags like vitadamamma and vitainfamiglia, signaling that motherhood is a genuine part of her narrative rather than an incidental topic.
Her audience skews heavily female and concentrates in the 18-to-34 bracket, with roughly three-quarters based in Italy — a tightly localised following that makes her a natural fit for Italian-market campaigns. Her long-running ambassadorship with Westwing, the European home-furnishing platform, is the clearest signal of her brand positioning: she sits at the intersection of affordable interior design and approachable lifestyle content, a space with consistent advertiser demand from home, beauty, and family-oriented brands. With TikTok engagement running well above category median and YouTube showing steady subscriber growth, she is building cross-platform depth that could strengthen her negotiating position with brands seeking Italian-speaking millennial and Gen Z women.
natalialiberati reaches an audience concentrated in ITA primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include Westwing Germany. Engagement on TikTok runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ITA-focused brands in beauty and related categories, natalialiberati offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @natalialiberati's tier (Mid, 452K combined followers, ITA). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Noel appears to be someone close to Natalia personally — she has shared a video in which she surprises Noel with a dinner at Old Wild West, the popular Italian casual-dining chain, describing it as 'our dinner.' Based on her broader family-life content, Noel is likely a partner or family member who occasionally features alongside her #vitainfamiglia posts.
Yes — Natalia Liberati is an official Westwing Ambassador and offers her followers 10% off on the Westwing home décor platform. The discount code and affiliate link are promoted across her TikTok, Instagram, and YouTube bios, so checking her current link in bio is the best way to grab the latest version.
Yes, Natalia regularly tags her content with #vitadamamma, #momlife, and #vitainfamiglia, weaving parenting and family moments into her broader lifestyle output. Her YouTube channel is also classified under a parenting category, and family life runs as a recurring thread alongside her beauty and home décor content.
Natalia dedicated at least two videos to testing the metodo dei calzini — the sock method for heatless overnight waves — approaching it as a genuine experiment rather than a polished tutorial. One of her titles trails off with 'ma funzionerà?' ('but will it work?'), signalling the candid, unfiltered trial-and-error style her audience follows her for.
Natalia's chocolate cloud bedroom is an interior styling project she shared in partnership with Westwing, dressing her bedroom in warm brown tones with soft, cloud-like textures and cozy details. It sits at the centre of her home décor content and captures the enveloping, Pinterest-worthy aesthetic she champions across all her platforms.
'La tua amica senza filtri' translates as 'your friend without filters' — Natalia's self-chosen tagline that positions her as an honest, unpolished creator rather than a glossy influencer. It sets the tone for her selfcare, beauty, and lifestyle videos, which are framed as candid advice from a real friend rather than sponsored-feeling content.
Natalia refers to her fashion content as stile Pinterest — outfit ideas built around the curated, aesthetic-driven look that dominates Pinterest boards. Her autumn outfit videos, for example, lean into cozy, earthy basics designed to feel editorial but genuinely wearable, targeted at Italian women looking for seasonal wardrobe inspiration.
Natalia is an ambassador for Westwing, the European home décor and furniture platform, a partnership she promotes across TikTok, Instagram, and YouTube. She produces dedicated interior styling content for the brand — including bedroom makeovers and cozy room tours — that ties directly into her broader home décor and arredamento niche.
Natalia Liberati is active on Instagram, TikTok, and YouTube, all under the handle @natalialiberati. Instagram is her largest platform by audience size, while her YouTube channel is her fastest-growing at the moment — she posts new content across all three regularly, often covering the same topic in different formats.
Yes — Natalia creates almost entirely in Italian and her audience is overwhelmingly Italy-based, making her a strongly Italy-focused creator. Her beauty, lifestyle, home décor, and fashion content resonates most with Italian women aged roughly 18 to 44, and her brand partnerships, including Westwing, reflect that domestic market focus.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@natalialiberati · TikTok
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