India
Narendra Modi is the Prime Minister of India and leader of the Bharatiya Janata Party (BJP), first taking office in May 2014 after more than a decade as Chief Minister of Gujarat.
Total Followers +1.2%
134.3M
Across Instagram, YouTube
Primary Platform
103.2M followers · 77% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $826K–$1.9M / IG post
Facing the biggest youth-led protests of his tenure over serial exam-paper leaks, Modi pledged fast-track courts and chose Instagram to announce Infosys co-founder Nandan Nilekani would lead a high-powered exam-reform task force. Education Minister Dharmendra Pradhan resigned to take accountability.
During a state visit to Australia, Modi and the Australian PM signed a joint declaration on defence and security cooperation and a partnership on cyber and critical technologies.
The CG Semi Outsourced Semiconductor Assembly and Test facility marks a milestone in India's push for domestic chip manufacturing under the Semiconductor Mission.
On June 10, 2026, Modi completed 4,399 continuous days in office, breaking Nehru's record as India's longest-serving elected PM.
Key announcements from the I-Day speech included a ₹15,000 first-job grant for new workers, a Reform Task Force to cut red tape, 10 new nuclear reactors, and a public challenge to scientists to build India's own jet engines.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1.4M +1.4% | +0 +0.0% | +0 +0.0% | +1.4M |
| Last 30 days | +1.3M +1.3% | +302K +1.0% | +0 +0.0% | +1.6M |
| Last 90 days | +1.4M +1.4% | +927K +3.0% | +0 +0.0% | +2.4M |
| Last 365 days | +1.4M +1.4% | +927K +3.0% | +0 +0.0% | +2.4M |
Daily follower snapshots from CreatorDB's longitudinal index.
Narendra Modi is the Prime Minister of India and leader of the Bharatiya Janata Party (BJP), first taking office in May 2014 after more than a decade as Chief Minister of Gujarat. His social media channels rank among the largest maintained by any sitting head of government, built on a consistent strategy that blends policy announcements, infrastructure milestones, and direct public engagement. Posts regularly highlight Indian achievements — from space ventures like Skyroot Aerospace to the country's first hydrogen train — projecting a deliberate narrative of national progress and technological ambition.
His Instagram following runs well into nine figures, with engagement rates that significantly outpace typical benchmarks for political accounts at this scale. The audience skews notably young — the 18-to-34 bracket represents the majority of followers — and a substantial diaspora presence in the United States, United Kingdom, and Canada extends reach into influential overseas communities. As India's digital population continues to expand, Modi's channels function simultaneously as governance communication infrastructure and soft-power platform, sitting at a distinctive intersection of politics, national identity, and mass-scale digital media that few political figures anywhere in the world have replicated.
narendramodi reaches an audience concentrated in India primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a politics creator they map naturally to brands targeting that space. Engagement on Instagram runs around 4.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @narendramodi's tier (Mega, 134.3M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The airport at Port Blair in the Andaman and Nicobar Islands was officially renamed Veer Savarkar International Airport to honor freedom fighter Vinayak Damodar Savarkar, who was imprisoned in the island's infamous Cellular Jail during British rule. Modi posted about the renaming as part of his broader celebration of India's national heritage and historical figures tied to the independence movement.
The hashtag refers to Chandrayaan-3's Vikram lander, which touched down near the Moon's south pole in August 2023, making India the first country to achieve a soft landing in that region. Modi used the hashtag to rally national pride around the ISRO mission and posted updates celebrating it as a defining moment for Indian science.
Modi flagged off India's first hydrogen fuel cell-powered train as part of the government's push to decarbonize Indian Railways and invest in green infrastructure. The launch is the kind of national milestone Modi regularly broadcasts across his Instagram and YouTube channels to frame large-scale policy as visible, everyday progress.
NDA stands for National Democratic Alliance, the BJP-led political coalition that has governed India under Modi since 2014. Modi regularly posts updates from NDA meetings covering policy decisions and coalition coordination, using hashtags like #ndameeting to keep followers informed in near real time.
Skyroot Aerospace is an Indian private space startup, and Modi called to congratulate the team on a significant milestone — a moment he then shared across social media. The outreach reflects his government's broader push to open India's space sector to private players, and he frequently uses personal calls to spotlight domestic innovation.
Mann Ki Baat ("Matters of the Mind") is a monthly radio address Modi has delivered since 2014, broadcast on All India Radio to tens of millions of listeners. He discusses national issues, citizen achievements, and social campaigns, and regularly amplifies each episode through his Instagram and YouTube channels the same day.
Modi famously worked as a tea seller (chai wala) in his childhood in Vadnagar, Gujarat — a detail he has spoken about publicly and that became central to his political identity as a leader from humble origins. He rose through the Rashtriya Swayamsevak Sangh (RSS), served as Chief Minister of Gujarat from 2001 to 2014, and then led the BJP to a historic majority in the 2014 general election.
Modi regularly invites young Indians to engage with government initiatives directly through his social media channels, positioning his administration as participatory and youth-facing. He publicly acknowledges reviewing those suggestions in follow-up posts, which creates a feedback loop that drives unusually high engagement for a political account and reinforces his image as an accessible leader.
Modi posted a congratulatory message celebrating a strong result for Indian badminton and tagged PV Sindhu's official account directly. He regularly uses his platform to amplify Indian athletes' achievements, blending sports celebrations with national pride in a way that keeps his content varied beyond purely political messaging.
With well over 100 million Instagram followers, Modi consistently ranks among the most followed elected heads of government on the platform globally. A significant share of his audience is the Indian diaspora concentrated in the United States, United Kingdom, and Canada, extending his reach well beyond India's borders.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@narendramodi · Instagram
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