India
Narendra Modi is a creator with a presence on Instagram (106,520,311 followers), YouTube (31,300,000 followers), based in India.
Total Followers +3.8%
137.8M
Across Instagram, YouTube
Primary Platform
106.5M followers · 77% of audience
Engagement
7.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $852K–$1.9M / IG post
Delivering his address from the Red Fort, Modi used India's 80th Independence Day to renew his 'Viksit Bharat' (Developed India) vision and reach out to younger citizens following widespread student protests.
Al Jazeera reported on Modi's deliberate strategy of posting late-night Instagram Reels to connect with younger Indian audiences amid mounting youth-led protests.
Sustained Gen Z-led protests over examination irregularities forced Modi's Education Minister to step down; Pralhad Joshi was named as the replacement.
The visit, only the second ever by an Indian prime minister to Israel, came alongside a limited US–India trade pact as Washington imposed punitive tariffs over India's Russian oil imports.
A brief but significant armed clash with Pakistan in May 2025 was followed by a cooling of India–US relations over tariffs. On the trade front, Modi's government secured free trade agreements with the UK, Oman, and New Zealand.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +213K +0.2% | +100K +0.3% | +0 +0.0% | +313K |
| Last 30 days | +5M +4.7% | +304K +1.0% | +0 +0.0% | +5.3M |
| Last 90 days | +5.4M +5.1% | +820K +2.6% | +0 +0.0% | +6.2M |
| Last 365 days | +5.4M +5.1% | +820K +2.6% | +0 +0.0% | +6.2M |
Daily follower snapshots from CreatorDB's longitudinal index.
Narendra Modi is a creator with a presence on Instagram (106,520,311 followers), YouTube (31,300,000 followers), based in India. Their content sits in the politics & government space. Their Instagram bio reads: "Prime Minister of India 🇮🇳". The full audience and engagement breakdown is below.
Narendra Modi reaches an audience concentrated in India primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a politics creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 7.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows politics content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in politics and related categories, Narendra Modi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Narendra Modi's tier (Mega, 137.8M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The airport at Port Blair in the Andaman and Nicobar Islands was officially renamed Veer Savarkar International Airport to honor freedom fighter Vinayak Damodar Savarkar, who was imprisoned in the island's infamous Cellular Jail during British rule. Modi posted about the renaming as part of his broader celebration of India's national heritage and historical figures tied to the independence movement.
The hashtag refers to Chandrayaan-3's Vikram lander, which touched down near the Moon's south pole in August 2023, making India the first country to achieve a soft landing in that region. Modi used the hashtag to rally national pride around the ISRO mission and posted updates celebrating it as a defining moment for Indian science.
Modi flagged off India's first hydrogen fuel cell-powered train as part of the government's push to decarbonize Indian Railways and invest in green infrastructure. The launch is the kind of national milestone Modi regularly broadcasts across his Instagram and YouTube channels to frame large-scale policy as visible, everyday progress.
NDA stands for National Democratic Alliance, the BJP-led political coalition that has governed India under Modi since 2014. Modi regularly posts updates from NDA meetings covering policy decisions and coalition coordination, using hashtags like #ndameeting to keep followers informed in near real time.
Skyroot Aerospace is an Indian private space startup, and Modi called to congratulate the team on a significant milestone — a moment he then shared across social media. The outreach reflects his government's broader push to open India's space sector to private players, and he frequently uses personal calls to spotlight domestic innovation.
Mann Ki Baat ("Matters of the Mind") is a monthly radio address Modi has delivered since 2014, broadcast on All India Radio to tens of millions of listeners. He discusses national issues, citizen achievements, and social campaigns, and regularly amplifies each episode through his Instagram and YouTube channels the same day.
Modi famously worked as a tea seller (chai wala) in his childhood in Vadnagar, Gujarat — a detail he has spoken about publicly and that became central to his political identity as a leader from humble origins. He rose through the Rashtriya Swayamsevak Sangh (RSS), served as Chief Minister of Gujarat from 2001 to 2014, and then led the BJP to a historic majority in the 2014 general election.
Modi regularly invites young Indians to engage with government initiatives directly through his social media channels, positioning his administration as participatory and youth-facing. He publicly acknowledges reviewing those suggestions in follow-up posts, which creates a feedback loop that drives unusually high engagement for a political account and reinforces his image as an accessible leader.
Modi posted a congratulatory message celebrating a strong result for Indian badminton and tagged PV Sindhu's official account directly. He regularly uses his platform to amplify Indian athletes' achievements, blending sports celebrations with national pride in a way that keeps his content varied beyond purely political messaging.
With well over 100 million Instagram followers, Modi consistently ranks among the most followed elected heads of government on the platform globally. A significant share of his audience is the Indian diaspora concentrated in the United States, United Kingdom, and Canada, extending his reach well beyond India's borders.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@narendramodi · Instagram
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