United States
Naraazizasmith is a creator with a presence on YouTube (139,000 followers), Instagram (5 followers), TikTok (12,500,000 followers), based in United States.
Total Followers +0.0%
12.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
139K followers · 1% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $0–$0 / IG post
Smith announced the preorder in April 2026 and celebrated the official launch in August with a HarperCollins-sponsored Le Creuset giveaway. The book draws on her signature from-scratch cooking style and her personal health journey managing eczema through diet.
After keeping her two-year-old daughter's illness private, Smith went public with the news that Whimsy Lou had been diagnosed with cancer and required immediate chemotherapy. A July 2026 post brought relief to followers with an encouraging update on her recovery.
The casting was announced on April 27, 2026, marking Smith's move into scripted film acting.
Smith was included in Forbes' annual ranking of top digital creators and simultaneously launched a partnership with Vegamour, discussing her natural hair struggles publicly.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.7% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +1K +0.7% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +19K +13.9% | +0 +0.0% | +100K +0.8% | +119K |
| Last 365 days | +19K +13.9% | +0 +0.0% | +100K +0.8% | +119K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Reformation Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Chanel Fashion / Luxury | Sponsored content | TikTok | 2024–2025 | — |
| Cetaphil Skincare / Beauty | Sponsored content | TikTok | 2024–2025 | — |
| Bobbie Baby Baby / Parenting | Sponsored content | TikTok | 2025 | — |
| HOMEMADE (cookbook) Food / Publishing | Founder / owned brand | TikTok | 2025–Long-term | — |
Naraazizasmith is a creator with a presence on YouTube (139,000 followers), Instagram (5 followers), TikTok (12,500,000 followers), based in United States. Their content sits in the food & lifestyle space. Their YouTube bio reads: "Hi guys! it's Nara. Sharing more glimpses of my day to day life and can't wait to take you guys along. Thank you for being here xx". The full audience and engagement breakdown is below.
Naraazizasmith reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Luxury, Skincare / Beauty, Baby / Parenting, a clear signal of fit for brands in those categories. Demonstrated partners include Reformation and Chanel. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fashion / Luxury and related categories, Naraazizasmith offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Naraazizasmith's tier (Mega, 12.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
She introduces herself simply as Nara in her YouTube bio — "Hi guys! it's Nara." Breaking down her handle @naraazizasmith suggests her full name is Nara Aziza Smith, which is how most fans refer to her across platforms.
HOMEMADE is a project Naraazizasmith launched that she promoted with a preorder link pinned directly in her TikTok bio. Given that her entire content identity revolves around easy home-cooking, family meals, and kitchen creativity, HOMEMADE appears to be a natural extension of that brand — likely a cookbook or curated recipe collection.
Yes — Naraazizasmith is firmly in the #momtok space and has posted content like "what my kids eat in a day" as a recurring series. Kid-friendly meals, family routines, and parenting moments are woven consistently through her TikTok and YouTube output.
Yes — in a post caption she flagged it as her "last video with brown hair," signaling an upcoming color change. Moments like this tend to drive large spikes in comments and engagement, especially across her GRWM and lifestyle content where her look is front and center.
Naraazizasmith's confirmed brand partnerships include Chanel, Cetaphil, Reformation, and Bobbie Baby. The range spans luxury fashion and skincare through to a baby brand, which reflects how her audience spans both aspirational lifestyle and real-life parenting territory.
Naraazizasmith partnered with Cetaphil to promote their RestoraDerm line specifically, tagging both #cetaphilpartner and #cetaphilrestoraderm across her posts. The skincare collaboration fits naturally into her GRWM-adjacent content where she regularly discusses beauty and self-care.
Yes — Naraazizasmith has used the #chanelpartner tag in her content, confirming a formal brand relationship with Chanel. The luxury fashion deal sits alongside her Reformation partnership and reflects the aspirational fashion angle that runs through her lifestyle content.
Naraazizasmith sticks to approachable, comforting home cooking — late-night snacks, easy desserts, quick dinner ideas, and kid-friendly meals she'd actually serve her own children. She keeps recipes low-barrier and seasonally inspired, often spotlighting simple ingredients like pears in a way that feels personal rather than performative.
Her dominant audience is on TikTok, where she has built a following well into the millions and consistently earns engagement rates far above the platform average. Her YouTube channel is smaller and used more for longer-form day-in-the-life vlogs and extended cooking content.
Naraazizasmith is based in the United States, and the large majority of her viewers are American. She also draws meaningful audiences from the UK and Canada, consistent with the broad English-language appeal of her home-cooking and family lifestyle content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@naraazizasmith · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.
