United States
Naomi Watts is an Australian-born actress who built a decades-long Hollywood career on critically acclaimed performances in films such as Mulholland Drive, 21 Grams, and The Ring.
Total Followers +0.4%
2.1M
Across Instagram
Primary Platform
YouTube
2.1M followers · 100% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $26K–$60K / IG post
Speaking in New York City, Watts pushed back on aging stigma and championed Stripes Beauty's mission, telling CNBC "It's okay to be 57 and look 57." She had been named to CNBC's 2025 Changemakers list.
Watts stars as attorney Liberty Ronson alongside Kim Kardashian, Niecy Nash-Betts, Sarah Paulson, and Glenn Close. Despite critical panning, the show earned a second-season pickup weeks after its November 4 premiere.
Watts's menopause-focused wellness brand—stocked at Ulta Beauty and Sephora—was snapped up by luxury-focused PE firm L Catterton, with Debra Perelman brought in as new CEO.
Described as "a frank, funny and informative guide to menopause and aging," the book blends Watts's personal story with advice from doctors and hormone experts, cementing her as a leading mainstream voice on women's midlife health.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 2,144,104 | +8K | 3.0% | 1.4 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +1K +0.1% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +8K +0.4% | +0 +0.0% | +0 +0.0% | +8K |
| Last 90 days | +13K +0.6% | +0 +0.0% | +0 +0.0% | +13K |
| Last 365 days | +13K +0.6% | +0 +0.0% | +0 +0.0% | +13K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Stripes Beauty Beauty / Wellness | Founder / owned brand | 2022–Long-term | — | |
| Ulta Beauty Retail / Beauty | Long-term partnership | 2022–Long-term | — | |
| Crown Publishing Publishing | Sponsored content | 2026 | — |
Naomi Watts is an Australian-born actress who built a decades-long Hollywood career on critically acclaimed performances in films such as Mulholland Drive, 21 Grams, and The Ring. A two-time Academy Award nominee, she established herself as a performer drawn to psychologically demanding roles, collaborating with directors including David Lynch and Alejandro González Iñárritu. Her evolution into a creator and entrepreneur reflects a deliberate pivot toward advocacy in midlife, with Instagram now serving as the primary public-facing hub for that work alongside her continued presence on the awards and festival circuit.
The organizing thread of her creator identity is Stripes Beauty, a brand she founded to address menopause and perimenopause — categories historically underserved by mainstream beauty and wellness. Her podcast unPAUSED and her book Dare I Say It, published by Crown Publishing, extend this platform into long-form storytelling, positioning her less as a celebrity influencer and more as a credible subject-matter voice in women's midlife health. Her predominantly female audience, concentrated in the 25–44 bracket, maps closely to the demographic most actively seeking that conversation, and her above-median engagement signals that her advocacy-driven content sustains genuine connection rather than passive celebrity attention.
Naomiwatts reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Wellness, Retail / Beauty, Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include Stripes Beauty and Ulta Beauty. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty / Wellness and related categories, Naomiwatts offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Naomiwatts's tier (Macro, 2.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Stripes Beauty is a wellness and beauty brand founded by Naomi Watts, built specifically around products for women going through menopause and midlife. The line spans skincare and wellness categories and has a retail presence through Ulta Beauty. Watts created it after going public about her own early menopause experience and finding almost no products tailored to that life stage.
Dare I Say It, published by Crown Publishing, is Naomi Watts's book exploring her personal journey through menopause and the broader conversation around midlife health for women. She uses it to break the silence around topics many women face but rarely see discussed openly — particularly by someone with a high public profile.
unPAUSED is a series hosted by Naomi Watts where she sits down with notable guests — including other actresses and health professionals — to talk candidly about menopause, perimenopause, and women's health in midlife. The show is a direct extension of her mission to give these conversations the mainstream visibility she felt was missing when she personally went through early menopause.
Naomi Watts has spoken extensively about experiencing perimenopause in her early 40s, describing it as isolating and confusing precisely because the topic was almost never discussed publicly. That personal history became the catalyst for founding Stripes Beauty, writing Dare I Say It, and hosting unPAUSED — all built around making menopause a stigma-free, mainstream conversation for women over 40.
Naomi Watts attended the 2026 Met Gala wearing Dior, an appearance she documented across her social media channels around the event. It underscored her continued high-profile red-carpet presence alongside her growing identity as a beauty entrepreneur and women's health advocate.
Yes, Stripes Beauty — Naomi Watts's menopause-focused brand — is carried at Ulta Beauty, one of the largest beauty retailers in the United States. The partnership gives the line mainstream accessibility to the millions of women actively shopping for midlife and menopause-specific products.
Yes, Naomi Watts married actor Billy Crudup in 2023. Crudup is widely known for his roles in Almost Famous and Watchmen, among other films, and the two had been together for several years before marrying.
Naomi Watts received an Academy Award nomination for Best Actress for her performance in 21 Grams, the 2003 drama directed by Alejandro González Iñárritu. She is also celebrated for her career-defining turn in David Lynch's Mulholland Drive, which is frequently cited as one of the finest screen performances of its era even without a formal nomination.
Naomi Watts was born in Shoreham, Kent, in the United Kingdom, and grew up largely in Australia, where she launched her acting career before breaking through in Hollywood. Her social audience reflects strong followings across all three English-speaking markets — the United States, the United Kingdom, and Canada.
Naomi Watts's Instagram blends red-carpet and fashion moments — including her 2026 Met Gala appearance in Dior — with personal wellness rituals like skincare, haircare, and bath routines, and promotional content for her Stripes Beauty brand and Ulta Beauty partnership. The consistent throughline is menopause, midlife health, and the lived experience of women over 40, a niche she has made distinctly her own among major Hollywood actresses.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@naomiwatts · YouTube
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